METHOD AND APPARATUS FOR DYNAMICALLY ALLOCATING MONETIZATION RIGHTS AND ACCESS AND OPTIMIZING THE VALUE OF DIGITAL CONTENT

• US 20080208668A1
• Filed: 12/28/2007
• Published: 08/28/2008
• Est. Priority Date: 02/26/2007
• Status: Active Application

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Inventors: Evangelista, Michael Henry, Yu, Jingchun (Diane), HELLER, Jonathan
• Application Number:
  US11/966,893
• Publication Number:
  US 20080208668A1
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and apparatus dynamically allocates monetization access and optimizes the value of digital content by managing the access rights and monetization rights, delivery, measurement and by accounting for advertising, promotion and digital messaging within, over, and around digital content across a distributed network of business entities and a distributed network of delivery platforms.

Claims

1. A method for controlling access and monetization rights to an ad/message inventory of content assets, comprising the steps of:

dynamically allocating access rights to a unit of ad/message inventory within a content asset; and

separately dynamically determining monetization rights to compensate parties for both creation of said content and origination of a consumer'"'"'s consumption of said content asset, for all relevant parties with each and every instance of a consumer accessing a content asset;

wherein said dynamic allocation and determination of rights is centered on said content asset, an ad/message slot associated with said content asset, and a business entity in each specific instance that contributed what value to monetization of said content asset.

2. The method of claim 1, further comprising the step of:

separately and dynamically determining access and monetization based on who contributed what value to the monetization of a particular asset and how business entities in question negotiated who gets what access control and monetization compensation in which circumstances.

3. The method of claim 1, further comprising the step of:

granting actual allocation of access rights to place ad/messages into, over, or around a content asset being consumed to an entity that actually originated a view or instance of consumption of said content asset, to an entity that owns rights to said content asset, to an entity engaged to sell ads on behalf of a rights owner of said content asset, to a distributor of said content asset, or in any combination thereof.

4. The method of claim 1, further comprising the step of:

determining and allocating monetization compensation for value generated based on who did what in that instance;

wherein a content rights owner can distribute content assets across numerous aggregator/distributors and retain all access rights to monetize an inventory, creating sufficient scale for advertisers, while compensating said aggregator/distributors for having originated a view of a content asset.

5. The method of claim 1, further comprising the step of:

sharing ad/message inventory associated with a content asset by allocating different ad units associated with a content asset or proportions of the same ad units associated with a piece of content

6. The method of claim 1, further comprising the steps of:

compensating a granting party who owns rights to a content asset for its'"'"' rights; and

compensating a party that originated an instance of a consumer consuming said content asset for creating that opportunity.

7. The method of claim 1, further comprising the step of:

establishing contingent access rights to any ad/message slot in any content asset to choose amongst many different business entities'"'"' advertiser campaigns dynamically to ensure maximum yield for every instance of said content asset being consumed;

wherein advertiser campaigns compete to win a right to show an ad/message.

8. The method of claim 1, further comprising the step of:

dynamically determining access rights, monetization rights, and contingent access rights to any ad/message unit in any content asset each time a content asset is consumed, based on the combination of;

who originated a viewing of a video, or consumption of an instance of a content asset;

who owns rights to a content asset; and

who sold an advertisement that ran in an ad/message slot.

9. The method of claim 1, further comprising the step of establishing a virtual network by:

distributing content assets across a plurality of aggregator/distributors; and

selling advertising/message inventory through a plurality of media sales entities;

wherein access rights to put a message into an ad/message slot, contingent access rights to optimize yield, and monetization rights of who gets compensated how for each piece of a value chain created, are all dynamically decided at the moment a consumer accesses an instance of a content asset; and

wherein both access control and compensation are flexibly allocated to business entities involved with an optimal yield.

10. An apparatus for providing content asset centric, dynamic access rights and monetization rights across a distributed network of aggregator/distributors, comprising:

a plurality of individual content assets, each having a content rights owner or publisher;

a central access and monetization rights database tied to each content asset for storing access and monetization rights of each content asset; and

means for dynamically determining access to ad/message inventory and for separately, dynamically determining compensation due (monetization rights) for values created of owning rights to a particular content asset, originating a view or consumption of said content asset, and selling ads into said content asset when said content asset is viewed or consumed;

wherein access rights and compensations due are dynamically and separately determined when a view or instance of consumption of a content asset occurs, based on an intersection of which business entity originated said view of said content asset, owned content rights to said content asset, and/or sold advertising that monetized said content asset; and

wherein access and compensation for different value contributions are dynamically set based on whichever combination of values where actually contributed by whichever business entities contributed them.

11. The apparatus of claim 10, further comprising:

a virtual network of potential ad/message inventory across a library of content assets for which one or more business entities either are granted pre-determined access rights to an ad/message slot of a particular content asset by a content rights owner, or are granted contingent access rights to an ad/message slot of a particular content asset and could compete with all other business entities possessing contingent access rights to that ad/message slot of said content asset to win an opportunity to show said ad/message.

12. The apparatus of claim 10, said means for dynamically determining compensation due comprising:

means for determining how monetization rights and associated compensation are allocated based on value contributions comprising any of;

which business entity originated a view or consumption of a content asset;

which business entity owns content rights to a particular content asset; and

which business entity sold an advertiser or marketer who paid to run an ad/message in an available slot in, over, or around a particular content asset;

wherein all three value contributions are from a single entity that owned said content rights, originated a view and sold an advertiser, or any combination of the three across multiple business entities; and

wherein actual allocations are determined by business arrangement and stored in said database.

13. A method for providing content asset centric, dynamic access rights and monetization rights across a distributed network of aggregator/distributors, comprising the steps of:

providing a plurality of individual content assets, each having a content rights owner or publisher;

providing a central access and monetization rights database tied to each content asset for storing access and monetization rights of each content asset; and

dynamically determining access to ad/message inventory and for separately, dynamically determining compensation due (monetization rights) for values created of owning rights to a particular content asset, originating a view or consumption of said content asset, and selling ads into said content asset when said content asset is viewed or consumed;

wherein access rights and compensations due are dynamically and separately determined when a view, or instance of consumption of a content asset occurs, based on an intersection of which business entity originated said view of said content asset, owned content rights to said content asset, and/or sold advertising that monetized said content asset; and

wherein access and compensation for different value contributions are dynamically set based on whichever combination of values where actually contributed by whichever business entities contributed them.

14. The method of claim 13, further comprising the step of:

centrally assigning an ID and managing an ID of any aggregator/distributor through said central access and monetization rights management database.

15. The method of claim 13, further comprising the step of:

centrally assigning an ID and managing an ID of any content rights owner through said central access and monetization rights management database.

16. The method of claim 13, further comprising the step of:

centrally identifying each particular content asset and centrally managing an ID of each content asset, through said central access and monetization rights management database.

17. The method of claim 13, further comprising the steps of:

assigning each content asset to a content rights owner and managing this assignment; and

managing any sub-rights holders or other tracking of related parties with whom a content rights owner has relationships around owning rights to any content asset.

18. The method of claim 13, further comprising the step of:

assigning descriptive elements or meta descriptive element types to any particular content asset.

19. The method of claim 13, further comprising the step of:

assigning a desired organization taxonomy to any content asset.

20. The method of claim 13, further comprising the steps of:

identifying, assigning, and managing which ad/message slots should apply to any particular content asset; and

creating and managing resultant ad/message slot IDs;

wherein a combination of said ad/message slot ID and a content/asset ID creates said ad/message slot IDs for a particular content asset.

21. The method of claim 13, further comprising the step of:

centrally assigning an ID and managing an ID of any ad/message slot sales channel through said central access and monetization rights management database.

22. The method of claim 13, further comprising the step of:

assigning and managing IDs and permissions of any sales person or other system functionary within such an ad/message sales channel.

23. The method of claim 13, further comprising the step of:

assigning and managing access rights and monetization rights to any ad/message slot associated with any content asset.

24. The method of claim 13, further comprising the step of:

defining access right types comprising any of 100% access, proportional shared access, and access to a fixed number of ad/message slot per content asset per duration of time.

25. The method of claim 13, further comprising the step of:

defining and adding new access right types over time or modifying existing access right types;

wherein any particular access right type can only apply to a particular ad/message slot of any particular content asset.

26. The method of claim 13, further comprising the step of:

defining conditions under which granting of access rights occurs, said conditions comprising any of;

only when a relevant party originated a view or consumption of a content asset; and

creation of a sequential access order and allowing access only if there is no other existing ad/messages from any higher prioritized entities that have access rights.

27. The method of claim 13, further comprising the step of:

defining any particular ad/message slot, either in total or associated with any particular content asset or any grouping of content assets, as contingently accessible.

28. The method of claim 13, further comprising the step of:

defining conditions under which contingent access rights are granted, said conditions comprising any of;

minimum revenue potential per ad/message, geographic or time of day restrictions, or any other enabled method of identifying and targeting any ad/message slot.

29. The method of claim 13, further comprising the step of:

assigning actual access rights to any participating entity for any particular ad/message slot in, over, or around any particular content asset.

30. The method of claim 13, further comprising the step of:

assigning monetization rights and compensation rules to all enabled parties for any particular ad/message slot for any particular content asset.

31. The method of claim 13, further comprising the step of:

defining monetization right types and compensation rules comprising any of;

proportional advertising revenue share;

proportional advertising profit share;

fixed cost per instance of content consumption;

fixed cost for a fixed number of instances of content consumption; and

fixed cost for an unlimited number of instances of content consumption.

32. The method of claim 13, further comprising the step of:

defining and adding new monetization right types over time, or modifying existing monetization right types;

wherein any particular monetization right type can only apply to a particular ad/message slot of any particular content asset.

33. The method of claim 13, further comprising the step of:

transmitting the fact that a view has been initiated for a particular content asset, and an identity of that aggregator/distributor or other view originator of that content asset, to said asset and monetization rights management database upon each origination of a view or instance of consumption of any particular content asset.

34. The method of claim 13, further comprising the step of:

allocating actual access to any particular ad/message slot in any particular content asset based on rules in said asset and monetization rights management database.

35. The method of claim 13, further comprising the step of:

recording and storing actual effects and results of displaying or delivering a content asset and related ad/messages.

36. The method of claim 13, further comprising the step of:

calculating and accounting for compensation due to all relevant parties based on monetization rights as recorded in said asset and monetization rights management database.

37. The method of claim 13, further comprising the step of:

calculating and yield optimizing which business entity wins access rights for any ad/message slot that has contingent access rights.

38. The method of claim 13, further comprising the step of:

tracking, logging, and reporting on metrics and results comprising any of the following;

content asset usage by asset-view path of which business entity originated a view, by any entity that owns any form of access or monetization rights, and by any taxonomy or organization enabled in said content asset management database;

content value and revenue generation accounting and reporting by asset-view path of which business entity originated a view, by any entity that owns any form of access or monetization rights, and by any taxonomy or organization enabled in said content asset management database; and

permissions, rights management, and contracts.

39. The method of claim 13, further comprising the step of:

defining and managing ad/message slot virtual networks of any participating business entity that has potential access rights comprising any of;

content asset library management and related ad/message slot management; and

taxonomy and various grouping and organizational management of content assets and ad/message slots as desired to package for media sales comprising any of;

ad/message slot media buy sales process and order management;

ad/message best candidate message selection;

yield optimization; and

ad/message slot message serving and reporting.