CLICK-THROUGH LOG MINING

  • US 20080208841A1
  • Filed: 10/10/2007
  • Published: 08/28/2008
  • Est. Priority Date: 02/22/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method for providing keyword searches, implemented at least in part by a computing device, the method comprisingprocessing raw search click-through log data to generate ordered query keywords for click-through log;

  • utilizing an algorithm to expand the keywords to include high frequency user queries;

    managing the keywords for a keyword expansion file;

    analyzing the algorithm performance on a bidding criteria; and

    identifying related phrases with similar page-click behaviors for advertisements.

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