METHODS AND SYSTEMS FOR MOBILE COUPON PLACEMENT

• US 20080214151A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 11/05/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/929,059
• Publication Number:
  US 20080214151A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic, and presenting the sponsored mobile coupon to the mobile communication facility.

Claims

1. A method comprising:

receiving a navigation request from a mobile communication facility;

associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic; and

presenting the sponsored mobile coupon to the mobile communication facility.

2. The method of claim 1 wherein the navigation request is a search query.

3. The method of claim 1 wherein the navigation request is a domain name entry.

4. The method of claim 1 wherein the navigation request is a web browser action.

5. The method of claim 1 wherein the navigation request is a menu selection.

6. The method of claim 1 wherein the navigation request is a folder selection.

7. The method of claim 1 wherein the navigation request is implicit.

8. A method comprising:

receiving a navigation request from a mobile communication facility;

associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on wireless provider data; and

presenting the sponsored mobile coupon to the mobile communication facility.

9. The method of claim 8 wherein the wireless provider datum is based at least in part on content relationships relating to the progression of a user sessions.

10. The method of claim 8 wherein the wireless provider datum is based at least in part on content discovery of new websites.

11. The method of claim 8 wherein the wireless provider datum is based at least in part on access statistics.

12. The method of claim 8 wherein wireless provider datum is based at least in part on usage statistics.

13. The method of claim 8 wherein the wireless provider datum relates to a stage in an online buying process based at least in part on a mobile content type that is being accessed.

14. The method of claim 8 wherein the wireless provider datum is based at least in part on a user'"'"'s interaction with a website following conversion of a content item.

15. The method of claim 8 wherein the wireless provider datum is based at least in part on a navigation request received from the mobile communication facility.

16. A method comprising:

receiving a navigation request from a mobile communication facility;

associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a usage history; and

presenting the sponsored mobile coupon to the mobile communication facility.

17. The method of claim 16 wherein the usage history is a browse history.

18. The method of claim 16 wherein the usage history is an ad conversion history.

19. A method comprising:

receiving a navigation request from a mobile communication facility;

associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a user transaction; and

presenting the sponsored mobile coupon to the mobile communication facility.

20. The method of claim 19 wherein the user transaction is an online product purchase.

21. The method of claim 19 wherein the user transaction is an ad conversion.

22. A method comprising:

receiving a navigation request from a mobile communication facility;

associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a location; and

presenting the sponsored mobile coupon to the mobile communication facility.

23. The method of claim 22 wherein the location is a previous location.

24. The method of claim 22 wherein the location is a current location.

25. The method of claim 22 wherein the location is determined according to location coordinates of a particular mobile communication facility.