SCROLLING MOBILE ADVERTISEMENTS

• US 20080220747A1
• Filed: 03/08/2007
• Published: 09/11/2008
• Est. Priority Date: 03/08/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Lopez, Rodrigo, Lin, Stewart, Ashkenazi, Zvi
• Granted Patent: US 7,904,062 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 2201/18 Comparators
• CPC Class Codes: H04M 2203/251 where a voice mode or a visual mode can be used interchangeably
• CPC Class Codes: H04M 2203/353 where the information comprises non-audio but is provided over voice channels protocols for multimedia information services per se H04L65/00
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A mobile device, system, and method are directed towards displaying an advertisement within a navigable view on a mobile device. In one embodiment, the navigable view employs a scrollable list. In one embodiment, a capability of the mobile device is employed to determine the mechanism for displaying of the advertisement within the navigable view. In one embodiment, the display mechanism may enable the advertisement to disappear from the mobile device'"'"'s display after scrolling past the advertisement. In another embodiment, the advertisement is treated as a fixed entry within the scrollable view. As a fixed entry, scrolling past the advertisement results in the advertisement disappearing from the display of the mobile device. In still another embodiment, the advertisement is treated as a continually viewable entry within the navigable view, and in another embodiment, the advertisement may bounce to a top or a bottom of the navigable view as it is scrolled.

Claims

1. A mobile device that is operative to manage a view of an advertisement on a mobile device, comprising:

a memory component for storing data; and

a processing component for executing data that enables actions, including;

determining a display capability of the mobile device;

selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list; and

employing the view mechanism to enable the advertisement to scroll within the display.

2. The mobile device of claim 1, wherein the view mechanism performs actions on the scrollable list of items, including:

enabling a user to scroll the list of items including the advertisement, in a first direction until the advertisement disappears from within the display;

if the advertisement disappears from within the display, deleting the advertisement from the scrollable list of items, such that scrolling the list in a second direction shows the list of items without the advertisement.

3. The mobile device of claim 1, wherein the view mechanism performs actions on the scrollable list of items, including:

enabling a user to scroll the list of items including the advertisement in a first direction, until the advertisement disappears from within the display of items; and

enabling the user to scroll the list of items including the advertisement in a second direction until the advertisement reappears within the display of items, the advertisement remaining within a fixed relative position within the list of items.

4. The mobile device of claim 1, wherein the view mechanism performs actions on the scrollable list of items, including:

enabling a user to scroll the list of items including the advertisement in a first direction until the advertisement is displayed at an edge of the display allocated for displaying the list of items;

if the list of items is scrolled further in the first direction, the advertisement remains at the edge of the display, while another item within the list of items disappears from the display; and

if the list of items is scrolled in a second direction the advertisement scrolls in the second direction within the list of items.

5. The mobile device of claim 1, wherein the view mechanism performs actions on the scrollable list of items, including:

enabling a user to scroll the list of items including the advertisement in a first direction until the advertisement is displayed at a first edge of the display allocated for displaying the list of items;

if the user continues to scroll the list of items in the first direction, the advertisement automatically relocates to an opposing edge of the display within the list of items.

6. The mobile device of claim 1, wherein the view mechanism is user-selectable.

7. A processor readable medium that includes data, wherein the execution of the data provides for managing a display of an advertisement on a mobile device by enabling actions, including:

determining a display capability of the mobile device;

selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list, wherein the view mechanism is selected from one of the following;

a mechanism configured such that the advertisement is deleted from the scrollable list of items, if the advertisement is scrolled beyond an edge of the display allocated to display the scrollable list of items,

a mechanism configured such that the advertisement is configured as a scrollable item fixed in a relative position within the scrollable list of items,

a mechanism configured such that the advertisement is configured as a scrollable item within the list of items, and if the advertisement is scrolled to the edge of the display, the advertisement remains visible at that edge, while another item within the scrolled list of items scrolls beyond the edge of the display such that the other item disappears from the display, or

a mechanism configured such that the advertisement is configured as a scrollable item within the list of items, and if the advertisement is scrolled to the edge of the display, the advertisement is automatically relocated to be displayed at an opposing edge of the display within the scrollable list of items; and

employing the view mechanism to enable the advertisement to scroll within the display.

8. The processor readable medium of claim 7, wherein selection of the view mechanism is performed at a remote server.

9. The processor readable medium of claim 7, wherein selection of the view mechanism is performed at the mobile device.

10. The processor readable medium of claim 7, wherein the scrollable list of items further comprises at least one of a search results, or a list of messages.

11. The processor readable medium of claim 7, wherein the advertisement further comprises link information to a portion of the advertisement.

12. A network device to manage a display of an advertisement at a mobile device, comprising:

a transceiver to send and receive data over the network; and

a processor that is operative to perform actions, including;

determining a display capability of the mobile device;

selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list; and

enabling a user of the mobile device to employ the selected view mechanism to manage the display of the advertisement.

13. The network device of claim 12, wherein the view mechanism is arranged to perform actions, including:

enabling a user to scroll the list of items including the advertisement, in a first direction until the advertisement disappears from within the display;

if the advertisement disappears from within the display, deleting the advertisement from the scrollable list of items, such that scrolling the list in a second direction shows the list of items without the advertisement.

14. The network device of claim 12, wherein the view mechanism is arranged to perform actions, including:

enabling a user to scroll the list of items including the advertisement in a first direction, until the advertisement disappears from within the display of items; and

enabling the user to scroll the list of items including the advertisement in a second direction until the advertisement reappears within the display of items, the advertisement remaining within a fixed relative position within the list of items.

15. The network device of claim 12, wherein the view mechanism is arranged to perform actions, including:

enabling a user to scroll the list of items including the advertisement in a first direction until the advertisement is displayed at an edge of the display allocated for displaying the list of items;

if the list of items is scrolled further in the first direction, the advertisement remains at the edge of the display, while another item within the list of items disappears from the display; and

if the list of items is scrolled in a second direction the advertisement scrolls in the second direction within the list of items.

16. The network device of claim 12, wherein the view mechanism is arranged to perform actions, including:

enabling a user to scroll the list of items including the advertisement in a first direction until the advertisement is displayed at a first edge of the display allocated for displaying the list of items;

if the user continues to scroll the list of items in the first direction, the advertisement automatically relocates to an opposing edge of the display within the list of items.

17. A method of managing a display of an advertisement on a client device over a network, comprising:

determining a display capability of the client device;

selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list, wherein the view mechanism is selected from one of the following;

a mechanism configured such that the advertisement is deleted from the scrollable list of items, if the advertisement is scrolled beyond an edge of the display allocated to display the scrollable list of items,

a mechanism configured such that the advertisement is a scrollable item fixed in a relative position within the scrollable list of items,

a mechanism configured such that the advertisement is a scrollable item within the list of items, but if the advertisement is scrolled to the edge of the display, the advertisement remains visible at that edge, while another item within the scrolled list of items is enabled to scroll beyond the edge of the display such that the other item disappears from the display, or

a mechanism configured such that the advertisement is a scrollable item within the list of items, but if the advertisement is scrolled to the edge of the display, the advertisement is automatically relocated to be displayed at an opposing edge of the display of the scrollable list of items; and

enabling a user of the client device to employ the selected view mechanism to display the advertisement.

18. The method of claim 17, wherein selection of the view mechanism is further configured to be user-selectable.

19. The method of claim 17, wherein the selection of the view mechanism is preformed at the client device or at a remote server.

20. A modulated data signal configured to include program instructions for performing the method of claim 17.