METHOD AND SYSTEM FOR MEASURING AND RANKING AN "ENGAGEMENT" RESPONSE TO AUDIOVISUAL OR INTERACTIVE MEDIA, PRODUCTS, OR ACTIVITIES USING PHYSIOLOGICAL SIGNALS
First Claim
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1. A method for sensing an individual'"'"'s immersion in an experience for rating a media comprising:
- stimulating an individual with a media containing an event;
sampling a first signal from a brain of the individual substantially concurrently while stimulating the individual with the media;
sampling a second signal from a heart of the individual substantially concurrently while sampling the first signal from the brain;
decomposing the first signal and the second signal into a frequency domain; and
calculating an engagement value using one or more frequencies from the first signal and a frequency from the second signal defining an amount the individual is acting without thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the engagement value and the reference value of the media.
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Abstract
A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.
224 Citations
31 Claims
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1. A method for sensing an individual'"'"'s immersion in an experience for rating a media comprising:
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stimulating an individual with a media containing an event; sampling a first signal from a brain of the individual substantially concurrently while stimulating the individual with the media; sampling a second signal from a heart of the individual substantially concurrently while sampling the first signal from the brain; decomposing the first signal and the second signal into a frequency domain; and calculating an engagement value using one or more frequencies from the first signal and a frequency from the second signal defining an amount the individual is acting without thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the engagement value and the reference value of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for rating media based on the amount that an individual is engaged comprising:
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calculating an engagement value of the individual for an event of a media; comparing the engagement value with a reference value to determine a difference between the amount that the individual was engaged with the media and the reference value of the media; and saving a result from comparing as a measure defining a rating of the event of the media. - View Dependent Claims (18, 19, 20, 21, 22)
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23. A program for sensing an engagement response for use in rating media embodied in a computer readable medium that when executed causes a system to:
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stimulate an individual with a media containing an event; sample a first signal from a brain of the individual substantially concurrently while stimulating the individual with the media; sample a second signal from a heart of the individual substantially concurrently while sampling the first signal from the brain; decompose the first signal and the second signal into the frequency domain; and calculate an engagement value using one or more frequencies from the first signal and a frequency from the second signal defining an amount the individual is acting without thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the engagement value and the reference value of the media. - View Dependent Claims (24, 25, 26, 27, 28)
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29. A system for sensing an engagement response fro use in rating media comprising:
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one or more sensors operable to sample a first signal from an individual; a processing component connected to the one or more sensors operable to; sample a first signal from a brain of the individual substantially concurrently while stimulating the individual with the media; sample a second signal from a heart of the individual substantially concurrently while sampling the first signal from the brain; decompose the first signal and the second signal into the frequency domain; and calculate an engagement value using the one or more frequencies from the first signal and a frequency from the second signal defining an amount the individual is acting without thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the engagement value and the reference value of the media. - View Dependent Claims (30)
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31. A system for sensing an engagement response for use in rating media comprising:
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means for sampling a first signal from a brain of the individual substantially concurrently while stimulating the individual with the media; means for sampling a second signal from a heart of the individual substantially concurrently while sampling the first signal from the brain; means for decomposing the first signal and the second signal into the frequency domain; and means for calculating an engagement value using the one or more frequencies from the first signal and a frequency from the second signal defining an amount the individual is acting without thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the engagement value and the reference value of the media.
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Specification