Propagation of Messages
First Claim
1. A system for conveying digital media items to mobile recipient devices, the system comprising:
- a cellular network;
an administration system in communication with said cellular network;
a plurality of mobile recipient devices capable of communication with said administration system via said cellular network and with one another via an ad-hoc wireless network;
each recipient device being controlled by a digital media application to;
i) receive said digital media items from, and forward said digital media items to, one another using said ad-hoc wireless network; and
ii) send administration messages relating to the receipt and forwarding of said digital media items to said administration system using said cellular network.
1 Assignment
0 Petitions
Accused Products
Abstract
Authenticated propagation of adverts to multiple mobile recipient devices, each having both wireless and mobile telephony capability, employs message generation platforms each having a content creation engine, a metadata inserter and a signature generator, for the wireless broadcast of the generated messages. A client application on each recipient device controls viewing of the message, with authentication being provided through mobile telephony communication with a trusted authority which is in turn in secure communication with the message generation platform to hold signature information. According to an incentive policy, a device may wirelessly re-broadcast any message.
34 Citations
31 Claims
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1. A system for conveying digital media items to mobile recipient devices, the system comprising:
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a cellular network; an administration system in communication with said cellular network; a plurality of mobile recipient devices capable of communication with said administration system via said cellular network and with one another via an ad-hoc wireless network; each recipient device being controlled by a digital media application to; i) receive said digital media items from, and forward said digital media items to, one another using said ad-hoc wireless network; and ii) send administration messages relating to the receipt and forwarding of said digital media items to said administration system using said cellular network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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- 12. A mobile device able to communicate via both an ad-hoc wireless network and a cellular network, the device being adapted for communication with at least one other device for the receipt of digital media items transmitted using said ad-hoc wireless network, each digital media item including content, the device having a digital media application controlling presentation or transmission of said content to a user, said application being adapted such that on receipt, presentation or forwarding of a digital media item by said device, one or more administration messages relating to said digital media item are sent to an administration system via said cellular network.
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17. A system for the propagation of messages to multiple mobile recipient devices each having both ad-hoc wireless and cellular capability, the system comprising:
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at least one message generation platform having a content creation engine and a metadata inserter adapted to insert metadata representative of at least a forward incentive value, the message generation platform being adapted for communication with said multiple mobile recipient devices; and a client application on each recipient device controlling viewing of the message, said application operating a forward message policy adapted such that on receipt of a message at the mobile device, forward incentive value metadata is tested against the policy for that device and the message forwarded via an ad-hoc wireless network by that device or not in accordance with said test. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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- 25. A mobile device having both ad-hoc wireless and cellular capability, the device being adapted to receive messages, each message comprising content and metadata including at least forward incentive value metadata, the device having a client application controlling viewing of messages, said application operating a forward message policy adapted such that on receipt of a message, forward incentive value metadata is tested against said policy and the message forwarded by wireless re-broadcast by that device or not in accordance with said test.
Specification