Apparatus, Systems and Methods for Targeted Content Delivery

• US 20080235351A1
• Filed: 08/30/2006
• Published: 09/25/2008
• Est. Priority Date: 08/30/2005
• Status: Abandoned Application

• Current Assignee: Feeva Technology Incorporated
• Original Assignee: Feeva Technology Incorporated
• Inventors: Banga, Jasminder, Patel, Amul, Shah, Nitin, Patel, Brijesh
• Application Number:
  US12/065,499
• Publication Number:
  US 20080235351A1
• Time in Patent Office: Days
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

According to some embodiments of the present invention, a system, apparatus and method for targeted content delivery is presented. In some embodiments, the method comprises registering users logging-on to a computer network and gathering user-related information from users. Location-centric information for each user logged-on to the network is relayed to a server, and user-profile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access points to which users log-on in order to access the Internet.

Claims

1. A method comprising:

registering users logging-on to a computer network;

gathering user-related information from users;

relaying location-centric information to a server for each user logged-on to the network;

retrieving user-profile information for each user from a database based on user-related information;

processing the user-profile and location-centric information for each user to get targeting information for each user; and

sending the targeting information to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to users.

2. The method claim 1, wherein the computer network is a wireless network to which users log-on to gain access to the Internet.

3. The method of claim 2, wherein the computer network is publicly accessible.

4. The method of claim 1, wherein the computer network is a broadband network onto which the users login to access Internet and/or Internet content.

5. The method of claim 4, wherein the broadband network is a DSL, Cable, IPTV or Fixed Broadband Wireless network.

6. The method of claim 1, wherein the computer network is a broadband wireless mobile network onto which the users login to access Internet and/or Internet content.

7. The method of claim 6, wherein the broadband wireless mobile network is a cellular, a WiMAX, a 3G, or a 4G network.

8. The method of claim 1, including displaying selected targetable content, which is modified based on user a preference and/or a user profile, on a browser associated with the user.

9. The method of claim 8, wherein the targetable content includes results of a search query.

10. A method comprising:

storing an inventory of targetable content;

receiving targeting information pertaining to users of a web site;

selecting targetable content for each user of the web-site based on the targeting information received for that user; and

displaying the selected targetable content on the user'"'"'s browser.

11. The method of claim 10, wherein displaying the selected targetable content on the user'"'"'s browser further comprises modifying the content based on user-preferences.

12. The method of claim 10, wherein displaying the selected targetable content on the user'"'"'s browser further comprises modifying the content based on parameters of the display being used by the web-site user.

13. The method of claim 10, wherein the selected targetable content is modified based on user a preference and/or a user profile.

14. The method of claim 13, wherein the targetable content includes results of a search query.

15. The method of claim 10, wherein the browser displaying the selected targetable content is modified based on a user preferences and/or a user profile.

16. The method of claim 15, wherein the selected targetable content includes results of a search query.

17. The method of claim 10, wherein the selected targetable content displayed is web data or a result of a video or audio stream, and the browser is modified based on a user preference and/or a user profile

18. The method of claim 10, wherein displaying the selected targetable content includes results of a security check based on one or more of a user preference, verification information identifying a device used to log into the network.