ADVERTISING CAMPAIGN TEMPLATE

• US 20080249853A1
• Filed: 04/05/2007
• Published: 10/09/2008
• Est. Priority Date: 04/05/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Cook, Alex M., Dekel, Elan, Arcos, Aaron
• Application Number:
  US11/697,197
• Publication Number:
  US 20080249853A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and technique is described for generating an advertising campaign based on an advertising campaign template. Template data is received from a first entity, the template data including advertising content and targeting criteria. An advertising campaign template is generated based on the template data and provided to a second entity. Customization data is provided by the second entity. An online advertising campaign is generated for the second entity based on the advertising campaign template and the customization data.

Claims

1. A computer implemented method for generating an online advertising campaign, comprising:

receiving template data from a first user, the template data including advertising content and targeting criteria;

generating an advertising campaign template based on the template data;

providing the advertising campaign template to a second user;

receiving customization data from the second user; and

generating an online advertising campaign for the second user based on the advertising campaign template and the customization data.

2. The method of claim 1, wherein receiving template data from a first user further comprises receiving bid information.

3. The method of claim 1, wherein the targeting criteria comprises at least one of a keyword or a target web site address.

4. The method of claim 1, where the advertising content comprises at least one of the following:

text, a graphic, audio signals, video, executable software code, a digital photograph, or a hyperlink.

5. The method of claim 1, where the online advertising campaign is a keyword based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more keywords.

6. The method of claim 1, where the online advertising campaign is a site based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more universal resource locators (URLs) for one or more web sites targeted for ad placement.

7. The method of claim 1, where:

the advertising campaign template further comprises one or more queries provided by the first user requesting specific customization data; and

the customization data includes one or more responses to the one or more queries provided by the first user.

8. The method of claim 1, where:

the advertising campaign template further comprises a set of one or more rules provided by the first user defining limitations on modifications to the advertising content by the second user.

9. The method of claim 1, further comprising:

receiving a list identifying one or more users authorized to be provided the advertising campaign template, the list including an identification of the second user.

10. The method of claim 1, where the template data further includes budget information.

11. A computer implemented method for generating an online advertising campaign template, comprising:

receiving template data from a first entity at least partially defining an online advertising campaign, including advertising content and targeting criteria; and

generating an advertising campaign template based on the template data, the advertising campaign template including one or more data fields configured to receive customization data from a second entity.

12. The method of claim 11, wherein the targeting criteria includes at least one of a keyword or a target web site address.

13. The method of claim 11, where receiving template data from a first entity further comprises receiving bid information.

14. The method of claim 11, where the advertising content comprises at least one of the following:

text, a graphic, audio signals, video, a digital photograph, or a hyperlink.

15. The method of claim 11, where the online advertising campaign is a keyword based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more keywords.

16. The method of claim 11, where the online advertising campaign is a site based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more universal resource locators (URLs) for one or more web sites targeted for ad placement.

17. The method of claim 11 where:

the advertising campaign template further comprises one or more queries provided by the first entity requesting specific customization data; and

the customization data includes one or more responses to the one or more queries provided by the first entity.

18. The method of claim 11, where:

the advertising campaign template further comprises a set of one or more rules provided by the first entity defining limitations on modifications to the advertising content by the second entity.

19. The method of claim 11, further comprising:

receiving a list identifying one or more entities authorized to be provided the advertising campaign template, the list including an identification of the second entity.

20. The method of claim 11, where the template data further includes budget information.

21. A computer implemented method for generating an online advertising campaign for second entity using an advertising campaign template generated by a first entity, comprising:

providing the advertising campaign template including advertising content and targeting criteria to the second entity;

receiving customization data from the second entity relevant to the second entity for whom the online advertising campaign is being generated; and

providing an online advertising campaign generated based on the advertising campaign template and the customization data to the second entity.

22. The method of claim 21, where the targeting criteria comprises at least one of a keyword or a target web site address.

23. The method of claim 21, where the advertising campaign template further comprises bid information.

24. The method of claim 21, where the advertising content comprises at least one of the following:

text, a graphic, audio signals, video, executable software code, a digital photograph, or a hyperlink.

25. The method of claim 21, where the online advertising campaign is a keyword based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more keywords.

26. The method of claim 21, where the online advertising campaign is a site based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more universal resource locators (URLs) for one or more web sites targeted for ad placement.

27. The method of claim 21, where:

the advertising campaign template further comprises a set of one or more rules provided by the first entity defining limitations on modifications to the advertising content by the second entity.

28. The method of claim 21, where the template data further includes budget information.

29. A system for generating an online advertising campaign comprising:

a user interface configured to receive template data from a first user, the template data including advertising content and targeting criteria;

means for providing the advertising campaign template to a second user;

means for receiving customization data from the second user, the customization data including information specific to the online advertising campaign being generated; and

means for generating;

an advertising campaign template based on the template data; and

an online advertising campaign for the second user based on the advertising campaign template and the customization data.

30. The system of claim 29, where the targeting criteria comprises at least one of a keyword or a target web site address.

31. The system of claim 29, where the template data further comprises bid information.

32. The system of claim 29, where the advertising content comprises at least one of the following:

text, a graphic, audio signals, video, a digital photograph, or a hyperlink.

33. The system of claim 29, where the online advertising campaign is a keyword based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and a set of one or more keywords.

34. The system of claim 29, where the online advertising campaign is a site based campaign and the template data includes a plurality of ad groups, each ad group including a bid amount, advertising content and targeting criteria comprising a set of one or more universal resource locators (URLs) for one or more web sites targeted for ad placement.

35. The system of claim 29, where:

the advertising campaign template further comprises a set of one or more rules provided by the first user defining limitations on modifications to the advertising content by the second user.

36. The system of claim 29, where the user interface is further configured to:

receive a list identifying one or more users authorized to be provided the advertising campaign template, the list including an identification of the second user.