METHOD AND APPARATUS FOR DECISION TREE BASED MARKETING AND SELLING FOR A RETAIL STORE
First Claim
1. A computer implemented method for decision tree based marketing to a customer in a retail facility, the computer implemented method comprising:
- responsive to identifying a customer associated with the retail facility, retrieving a marketing decision tree for the customer, wherein the marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping;
identifying a next probable location of the customer using a current location of the customer and the marketing decision tree; and
generating a customized marketing message for an item located in the next probable location to the customer.
3 Assignments
0 Petitions
Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program product for decision tree based marketing to a customer in a retail facility. In response to identifying a customer associated with the retail facility, a marketing decision tree for the customer is retrieved. The marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping. A next probable location of the customer is identified using a current location of the customer and the marketing decision tree. A customized marketing message for an item located in the next probable location is presented to the customer.
152 Citations
25 Claims
-
1. A computer implemented method for decision tree based marketing to a customer in a retail facility, the computer implemented method comprising:
-
responsive to identifying a customer associated with the retail facility, retrieving a marketing decision tree for the customer, wherein the marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping; identifying a next probable location of the customer using a current location of the customer and the marketing decision tree; and generating a customized marketing message for an item located in the next probable location to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A computer program product comprising:
-
a computer usable medium including computer usable program code for decision tree based marketing to a customer in a retail facility, said computer program product comprising; computer usable program code for retrieving a marketing decision tree for the customer, wherein the marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping in response to identifying a customer associated with the retail facility; computer usable program code for identifying a next probable location of the customer using a current location of the customer and the marketing decision tree; and computer usable program code for generating presenting a customized marketing message for an item located in the next probable location to the customer. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
-
-
21. A data processing system for decision tree based marketing to a customer in a retail facility, the data processing system comprising:
-
a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to retrieve a marketing decision tree for the customer in response to identifying a customer associated with the retail facility, the marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping;
identify a next probable location of the customer using a current location of the customer and the marketing decision tree; and
generate presenting a customized marketing message for an item located in the next probable location to the customer. - View Dependent Claims (22, 24)
-
-
23. A system for decision tree based marketing to a customer in a retail facility, the system comprising:
-
an analysis server, wherein the analysis server identifies a customer associated with the retail facility;
retrieves a marketing decision tree for the customer, the marketing decision tree indicates a set of paths through the retail facility that the customer will most likely follow while shopping; and
identifies a next probable location of the customer using a current location of the customer and the marketing decision tree; anda dynamic marketing message assembly, wherein the dynamic marketing message assembly generates a customized marketing message for an item located in the next probable location to the customer. - View Dependent Claims (25)
-
Specification