Behavioral Advertisement Targeting And Creation Of Ad-Hoc Microcommunities Through User Authentication

• US 20080270229A1
• Filed: 04/27/2007
• Published: 10/30/2008
• Est. Priority Date: 04/27/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Moore, George M., Manne, Ramesh
• Application Number:
  US11/741,667
• Publication Number:
  US 20080270229A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Implementations of behavioral advertisement targeting and creation of ad-hoc microcommunities through user authentication are described. In one implementation, a user is allowed to submit authentication information on a webpage associated with a third party website. For example, a user can identify himself by entering a username and password to an email account unaffiliated with the third party website. The authentication information can then be used to access a personal account associated with the user. For example, behavioral data associated with the user can be gathered from the personal account and be used to present advertisements on the webpage targeting a specific behavioral profile of the user. Alternately, the user can be presented with options to interact with information in the personal account. For example, the user may be given the opportunity to invite members of a contacts list in the personal account to visit the webpage.

Claims

1. A method comprising:

allowing a user to submit authentication information via a third party website;

accessing a personal account associated with the user using the authentication information; and

presenting information to the user on the third party website based on data associated with the personal account.

2. The method of claim 1, wherein allowing includes presenting an authentication control to the user on the third party website.

3. The method of claim 1, wherein accessing includes retrieving information from an email account associated with the user.

4. The method of claim 1, wherein presenting includes displaying an advertisement in an presentation control on the third party website, the advertisement being targeted to the user based on information associated with the personal account.

5. The method of claim 1, wherein presenting includes allowing the user to view information associated with the personal account.

6. The method of claim 1, wherein presenting includes enabling the user to interact with a contacts list associated with the personal account.

7. The method of claim 6, wherein enabling includes one or more of

inviting contacts on the contact list to visit the third party website;

transmitting information on the third party website to one or more contacts on the contacts list;

presenting presence information of contacts on the contact list.

8. The method of claim 1, further comprising collecting data regarding user actions after the user submits the authentication information and associating the data with the personal account.

9. A computer-readable medium having a set of computer-readable instructions residing thereon that, when executed, perform acts comprising:

accepting authentication information entered by a user into an authentication control on a third party website;

accessing a personal account associated with the user using the authentication information; and

enabling presentation on the third party website of information targeting the user based on information associated with the personal account.

10. The computer-readable medium of claim 9 having a set of computer-readable instructions that, when executed, perform acts further comprising allowing a user to enter a username and a password associated with the personal account into an authentication control on the third party website.

11. The computer-readable medium of claim 9 having a set of computer-readable instructions that, when executed, perform acts further comprising targeting advertisements on the third party website to the user based on information associated with the personal account.

12. The computer-readable medium of claim 11 having a set of computer-readable instructions that, when executed, perform acts further comprising allowing the user to forward information on the third party website to contacts on a contact list in the personal account.

13. The computer-readable medium of claim 9 having a set of computer-readable instructions that, when executed, perform acts her comprising indicating a website which is being visited by more contacts on a contacts list in the personal account than any other website.

14. An apparatus comprising:

an authentication module configured to access authentication information entered by a user into a authentication control on a webpage associated with a third party website; and

a presentation module configured to;

access an account storage on which a personal account associated with the authentication information resides;

access information from the personal account based on the authentication information; and

target the user by presenting information based on the personal account on the webpage.

15. The apparatus of claim 14, wherein the authentication module is controlled by an entity controlling the personal account.

16. The apparatus of claim 14, wherein the authentication module is further configured to present one or more fields in the authentication control on the webpage, the one or more fields being configured to allow the user to enter the authorization information.

17. The apparatus of claim 14, wherein the authentication module is further configured to offer the user increased functionality with the third party website in exchange for the user providing authentication information.

18. The apparatus of claim 14, wherein the presentation module is further configured to transmit information regarding one or more interactions between the user and the webpage to an entity controlling the personal account.

19. The apparatus of claim 18, wherein the information presented by the presentation module comprises information associated with the personal account.

20. The apparatus of claim 14, wherein the information presented by the presentation module comprises one or more advertisements targeted to the user based on information associated with the personal account.