Systems and methods for digital content promotion

• US 20080270236A1
• Filed: 12/17/2007
• Published: 10/30/2008
• Est. Priority Date: 12/15/2006
• Status: Abandoned Application

• Current Assignee: IODA
• Original Assignee: IODA
• Inventors: Arnold, Kevin, Steinberg, Mia, Denis, Corey, Satsangi, Rishi, Mitchell, Tim, Rabinovitz, Adam, Segal, Marisol, Schlossberg, David, Drake, Michael, Love, Fayvor
• Application Number:
  US12/002,788
• Publication Number:
  US 20080270236A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Exemplary systems and methods are provided for digital content promotion. Such methods may include storing an item of digital content received from a rightsholder, receiving data from the rightsholder about the item of digital content, and offering the item of digital content to a second party, such as a blogger or podcaster. A request is received from the second party for the item of digital content and the item of digital content is provided to the second party. Further methods may include reporting to the rightsholder the request received from the second party and the providing of the item of digital content to the second party. Additionally, a purchase link may be provided to the second party for purchase of a related item of digital content. Exemplary systems may include a digital content storage component configured to store an item of digital content received from a rightsholder, a rightsholder data component configured to receive data from the rightsholder about the item of digital content, and a presentation engine which is configured to offer the item of digital content to a second party. A transmission module coupled to the presentation engine receives a request from the second party for the item of digital content and provides the item of digital content to the second party. Further systems may include a reporting module configured to report to the rightsholder the request received from the second party.

Claims

1. A method for digital content promotion comprising:

storing an item of digital content received from a rightsholder;

receiving data from the rightsholder about the item of digital content;

offering the item of digital content to a second party;

receiving a request from the second party for the item of digital content;

providing the item of digital content to the second party;

providing a purchase link to the second party for purchase of a related item of digital content; and

reporting to the rightsholder about use of the item of digital content.

2. The method of claim 1, wherein the second party is a promotional service.

3. The method of claim 1, wherein the second party features the item of digital content in connection with a computer application.

4. The method of claim 1, wherein the second party features the item of digital content in connection with a web site.

5. The method of claim 1, wherein the second party is a podcaster.

6. The method of claim 1, wherein the second party is a blogger.

7. The method of claim 1, wherein the second party is an online retailer.

8. The method of claim 1, wherein the item of digital content is offered to the second party as a link to the item of digital content.

9. The method of claim 1, wherein the item of digital content is provided to the second party as a link to the item of digital content.

10. The method of claim 1, wherein the second party incorporates the item of digital content within a podcast.

11. The method of claim 10, the method further comprising:

providing the podcast to a promotional service.

12. The method of claim 11, wherein the promotional service is maintained by a podcaster.

13. The method of claim 11, wherein the promotional service includes a web site.

14. The method of claim 11, wherein the promotional service includes a computer application.

15. The method of claim 11, the method further comprising:

reporting to the rightsholder a download of the podcast from the promotional service.

16. The method of claim 1, wherein the item of digital content includes metadata.

17. The method of claim 1, wherein the purchase link is to a third web site.

18. The method of claim 1, wherein the data received from the rightsholder includes permission from the rightsholder to offer the item of digital content to the second party.

19. The method of claim 1, the method further comprising:

reporting to the rightsholder an activation of a link triggering acquisition of the item of digital content.

20. The method of claim 17, the method further comprising:

providing a related item of digital content to the third web site.

21. The method of claim 17, wherein the third web site is an online retailer.

22. The method of claim 1, wherein the item of digital content is an audio file.

23. The method of claim 1, wherein the item of digital content is an audiovisual file.

24. The method of claim 1, wherein the item of digital content is an image file.

25. The method of claim 1, the method further comprising:

reporting to the rightsholder each time the purchase link is activated.

26. The method of claim 1, the method further comprising:

receiving from the rightsholder an identity corresponding to the second party to be offered the item of digital content.

27. The method of claim 1, the method further comprising:

providing the rightsholder with a choice of second parties to be offered the item of digital content.

28. The method of claim 1, the method further comprising:

providing the rightsholder with a mechanism to contact a second party.

29. The method of claim 1, wherein the use of the item of digital content is the providing of the item of digital content to the second party.

30. A system for digital content promotion comprising:

a digital content storage component configured to store an item of digital content received from a rightsholder;

a rightsholder data component coupled to the digital content storage component, the rightsholder data component configured to receive data from the rightsholder about the item of digital content;

a presentation engine in communication with the digital content storage and the rightsholder data components, the presentation engine configured to offer the item of digital content to a second party; and

a transmission module coupled to the presentation engine, the transmission module configured to receive over a network a request from the second party for the item of digital content and to provide the item of digital content to the second party.

31. A computer readable medium having embedded thereon a program, the program being executable by a processor for performing a method for digital content promotion, the method comprising:

storing an item of digital content received from a rightsholder;

receiving data from the rightsholder about the item of digital content;

offering the item of digital content to a second party;

receiving a request from the second party for the item of digital content; and

providing the item of digital content to the second party.