CHARACTERIZING CONTENT FOR IDENTIFICATION OF ADVERTISING
First Claim
Patent Images
1. A method, comprising:
- receiving a first content item;
determining one or more content boundaries for the first content item, the content boundaries segmenting the first content item into a plurality of segments;
determining, for at least one segment, one or more respective targeting criteria;
identifying one or more second content items for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary; and
providing access to the identified second content items for presentation or storage on a device.
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Accused Products
Abstract
Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.
309 Citations
22 Claims
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1. A method, comprising:
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receiving a first content item; determining one or more content boundaries for the first content item, the content boundaries segmenting the first content item into a plurality of segments; determining, for at least one segment, one or more respective targeting criteria; identifying one or more second content items for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary; and providing access to the identified second content items for presentation or storage on a device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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one or more processors; and a computer-readable medium storing instructions for execution by the one or more processors, the instructions comprising instructions to; receive a first content item; determine one or more content boundaries for the first content item, the content boundaries segmenting the first content item into a plurality of segments; determine, for at least one segment, one or more respective targeting criteria; identify one or more second content items for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary; and provide access to the identified second content items for presentation or storage on a device.
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16. A computer program product, encoded on a tangible program carrier, operable to cause a data processing apparatus to perform operations comprising:
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receiving a first content item; determining one or more content boundaries for the first content item, the content boundaries segmenting the first content item into a plurality of segments; determining, for at least one segment, one or more respective targeting criteria; identifying one or more second content items for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary; and providing access to the identified second content items for presentation or storage on a device.
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17. A system, comprising:
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means for receiving a first content item; means for determining one or more content boundaries for the first content item, the content boundaries segmenting the first content item into a plurality of segments; means for determining, at least one segment, one or more respective targeting criteria; means for identifying one or more second content items for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary; and means for providing access to the identified second content items for presentation or storage on a device.
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18. A method, comprising:
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receiving a first content item, the first content item segmented into a plurality of segments by one or more content boundaries, at least one segment associated with respective targeting criteria; identifying, for a respective content boundary, one or more second content items based on the respective advertisement targeting criteria associated with one or more of the segments preceding or succeeding the respective content boundary; and providing access to the identified second content items for presentation or storage on a device.
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19. A method, comprising:
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receiving a first content item, the first content item segmented into a plurality of segments by one or more content boundaries, at least one segment associated with respective targeting criteria; presenting the first content item; requesting, for a respective content boundary, one or more second content items associated with respective targeting criteria of one or more of the segments preceding or succeeding the respective content boundary; receiving the second content items; and presenting on a device the second content items after the content boundary is reached during the presenting of the first content item. - View Dependent Claims (20, 21, 22)
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Specification