EMBEDDED VIDEO PLAYER ADVERTISEMENT DISPLAY

• US 20080281689A1
• Filed: 05/09/2007
• Published: 11/13/2008
• Est. Priority Date: 05/09/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Blinnikka, Tomi, Horowitz, Steven, Braun, Lloyd
• Application Number:
  US11/746,414
• Publication Number:
  US 20080281689A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

The present disclosure describes systems and methods for retrieving and accessing, through a media player rendering a first piece of media, other pieces of media. Metadata may be provided with media content items, such as media files containing media streams. At predefined points in time in the video, the metadata is accessed and any other media associated with that frame of video are determined therefrom. This associated media is then displayed to the user automatically. The associated media may be an advertisement related to what was being shown in that frame, or point in the playback, or additional info about what was being shown in that frame, or point in the playback. The systems and methods can be used for displaying advertisements on web pages or in media players with limited display area.

Claims

1. A method for rendering a media asset with a media player comprising:

directing a media player to render a media stream in a first display area within a first application window;

receiving, from the media player as the media stream is being rendered, a first time code associated with a first point in the media stream being rendered;

in response to receiving the first time code, displaying, without interrupting the rendering of the media stream in the first display area, a first advertisement associated wit the first time code in a second display area different from the first display area within the first application window;

detecting a selection input from a user at a time when a second point of the media stream is being rendered in the first display area, the selection input identifying the second display area; and

in response to the detecting, rendering, with the media player in a third display area, a first media asset identified by the first advertisement.

2. The method of claim 1 further comprising:

receiving, over time from the media player as the media stream is being rendered, a plurality of time codes from the media player including the first time code;

in response to each time code received, transmitting a request for an advertisement associated with the respective time code; and

receiving the first advertisement.

3. The method of claim 2 wherein metadata associates a plurality of different advertisements with a plurality of time codes for the media stream including associating the first advertisement with the first time code and wherein each advertisement identifies a media asset and the method further comprises:

accessing the metadata to determine the first advertisement associated the first time code; and

retrieving the first advertisement based on the metadata.

4. The method of claim 3 wherein the media stream comprises renderable media data and the metadata.

5. The method of claim 3 wherein the metadata is stored in a remote datastore and accessing further comprises:

transmitting a request to the remote datastore identifying the first time code;

receiving a response from the remote datastore identifying the first advertisement; and

retrieving the first advertisement based information in the response.

6. The method of claim 5 further comprising:

in response to each time code received, transmitting a request to the remote datastore identifying the respective time code.

7. The method of claim 1 further comprising:

ceasing the rendering of the media stream in the first display area in response to detecting the selection input.

10. The method of claim 7 further comprising:

upon termination of the rendering of the first media asset, rendering, with the media player, the media stream in the first display area starting from the second point of the media stream.

12. The method of claim 10 wherein ceasing further comprises:

pausing the rendering of the media stream in the first display area until termination of the rendering of the first media asset.

13. The method of claim 1 further comprising:

replacing the first advertisement, in the second display area within the first application window after a predetermined period of time, with original content displayed in the second display area prior to the display of the advertisement

8-9. -9. (canceled)

14. (canceled)

15. A method comprising:

directing a media player to render a media stream in a first display area within an application window;

receiving, from the media player while rendering the media stream in the first display area, a plurality of time codes including a first time code;

retrieving a first advertisement associated with the first time code;

selecting one of a plurality of second display areas within the application window for the first advertisement, the selected one of the second display areas displaying application window content when the first time code is received;

displaying the first advertisement in the selected one of the plurality of second display areas; and

after displaying the first advertisement, removing the first advertisement by displaying the application window content displayed in the selected one of the second display areas when the first time code was received.

16. The method of claim 15 further comprising:

receiving a second time code associated with a second advertisement from the media player;

selecting a different one of the plurality of second display areas within the application, the different one of the second display areas displaying application window content when the second time code is received; and

displaying the second advertisement in the different one of the plurality of second display areas; and

after displaying the second advertisement, removing the second advertisement by displaying the application window content displayed in the different one of the second display areas when the second time code was received.

17. The method of claim 15 wherein the selected one of the plurality of second display areas is displaying content when the first time code is received and the method farther comprises:

displaying the content in a third display area different from the first display area and the selected one of the second display areas while displaying the first advertisement in the selected one of the plurality of second display areas.

18. The method of claim 17 further comprising:

receiving a second time code associated with a second advertisement from the media player;

selecting a different one of the plurality of second display areas within the application;

displaying, in response to receiving the second time code, the second advertisement in the different one of the plurality of second display areas and the content in the selected one of the display area different from the first display area.

20. The method of claim 15 wherein the selecting operation is performed after receiving the first time code.

19. (canceled)

21. A system for rendering advertisements on a display of a computing device comprising:

a media player that in response to one or more commands, renders a media stream in a first display area designated by the one or more commands and, while rendering media stream, transmits at least one trigger including a first trigger, each trigger indicative of a different point in the media stream; and

a control module that generates the one or more commands to the media player and that receives the at least one trigger including the first trigger, wherein the control module in response to receiving the first trigger identifies a first advertisement associated with the first trigger and displays the first advertisement in a second display area designated by the control module while the media player is rendering the media stream in the first display area.

22. The system of claim 21 wherein the first display area and the second display area are within an application window.

23. The system of claim 22 further comprising:

an application that generates the application window and executes the control module in response to a user command to access a resource.

24. The system of claim 21 further comprising:

an advertisement module that provides advertisements to the control module in response to requests.

25. The system of claim 21 further comprising:

metadata associated with the media stream that associates at least one advertisement with at least one trigger including associating the first advertisement with the first trigger.

26. The system of claim 21 wherein at least one advertisement identifies a media asset stored remotely from the computing device and wherein the control module retrieves the media asset in response to a user selection of the at least one advertisement.

27. The system of claim 26 wherein the first display area and the second display area are within an application window and wherein the control module causes the media asset to be displayed in a second window different from the application window.

28. The system of claim 26 wherein the control module further commands the media player to pause rendering of the media stream in response to a user selection of the at least one advertisement.

29. The system of claim 21 wherein at least one trigger transmitted by the media player is selected from a time code, metadata describing the media stream, audio displayed during the rendering of the media stream, images displayed during the rendering of the media stream, and closed caption information associated with the media stream.