ONE-CLICK POSTING

• US 20080288338A1
• Filed: 05/14/2007
• Published: 11/20/2008
• Est. Priority Date: 05/14/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Weber, Kurt, Wiseman, Garry R., Smith, Leonard JR.
• Granted Patent: US 8,694,379 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet

Abstract

The claimed subject matter provides a system and/or a method that facilitates automatically generating an advertisement. An interface component can receive a portion of image data related to at least one of a good or a service associated with a transaction. An automatic posting component can automatically generate an advertisement with a portion of descriptive data related to at least one of the good or the service based at least in part upon the image data, wherein the created advertisement is published to an environment for exposure.

Claims

1. A system that facilitates automatically generating an advertisement, comprising:

an interface component that receives a portion of image data related to at least one of a good or a service associated with a transaction; and

an automatic posting component that automatically generates an advertisement with a portion of descriptive data related to at least one of the good or the service based at least in part upon the image data, wherein the advertisement is published to an environment.

2. The system of claim 1, the advertisement is automatically generated and published to the environment upon an activation of a “

one-click”

feature.

3. The system of claim 1, further comprising a device that captures the portion of image data, the device is at least one of a camera, a video camera, a video device, a camera portable device, a camera cellular phone, a portable digital assistant, a laptop, a smartphone, a hand-held device, a camera-based computing device, a mobile communications device, a portable device, a device including a camera, a web-cam, or a desktop camera device.

4. The system of claim 1, the environment is at least one of the Internet, a network, an online environment, a networked community, a forum, a website, a blog, an email list server, an email address, a social network, a server, a group, a user, a company, or a business.

5. The system of claim 1, further comprising a template component that employs a template for structure related to the advertisement, the structure includes at least one of a font, a font size, an image location, a text layout, or an organization of descriptive data.

6. The system of claim 5, the template is at least one of a standardized template, a user-defined template, or a standardized template edited by a user.

7. The system of claim 5, the template component allows accessibility to a plurality of templates by employing at least one of a service, a community, or a forum, allowing at least one of template sharing, template distribution, template sharing, template purchasing, or template assistance.

8. The system of claim 5, the template component identifies a template for the advertisement based upon a characteristic of the advertisement, the characteristic is at least one of an image type, an image size, an item, a good, a service, a target environment, a target audience, a type/nature of the advertisement, a cost, a term, a geographic location, or a device used to capture image data.

9. The system of claim 1, further comprising a populate component that annotates the advertisement with a portion of descriptive data.

10. The system of claim 9, the populate component identifies descriptive data by at least one of the following:

receiving audio input from a user and converting such speech to text for the advertisement;

dynamically extracting a key word from text and filling an appropriate field within the advertisement;

a service that provides descriptive data based upon received image data;

or using pattern recognition on the received image data.

11. The system of claim 10, the descriptive data is related to at least one of text, an image, contact information, a sale price, a transaction detail, shipping information, an instruction manual, a product detail, manufacturer information, a pricing detail, a term of sale, seller information, geographic data, profile data, listing field data, data related to the good, data related to the service, or transactional data.

12. The system of claim 1, further comprising a location component that identifies a portion of geographic data associated with the advertisement, the geographic data relates to at least one of the good, the service, a seller, an owner, a user profile, a user location, a residence, or a place of business.

13. The system of claim 12, the location component identifies the portion of geographic data utilizing at least one of a global positioning system (GPS), phone number geographic tracking, a triangulation technique, a location registry, a cell tower location, a portion of user-informed location data, or location registration based upon image capture.

14. The system of claim 12, the location component incorporates the portion of geographic data into the advertisement.

15. The system of claim 1, further comprising an exclusivity component that enables the advertisement to be exposed to a portion of the environment.

16. A computer-implemented method that facilitates automatically advertising data to an online environment with minimal user intervention, comprising:

activating a “

one-click”

feature to initiate an automatic advertisement generation;

capturing image data from a device based at least in part upon the “

one-click”

feature;

creating an advertisement for the captured image data;

populating the advertisement with a portion of descriptive data; and

publishing the advertisement to an online environment.

17. The method of claim 16, further comprising:

receiving audio input from a user and converting such speech to text to populate the advertisement with descriptive data;

dynamically extracting a key word from text and filling an appropriate field within the advertisement;

employing a service that provides a portion of descriptive data based upon captured image data; and

using pattern recognition on the captured image data to populate the advertisement with descriptive data.

18. The method of claim 16, further comprising:

utilizing a template for the advertisement to provide at least one of a structure or a layout of data;

selectively publishing the advertisement to the online environment;

ascertaining a portion of geographic data related to the advertisement; and

annotating the advertisement to include the portion of geographic data.

19. The method of claim 16, the device is at least one of a camera, a video camera, a video device, a camera portable device, a camera cellular phone, a portable digital assistant, a laptop, a smartphone, a hand-held device, a camera-based computing device, a mobile communications device, a portable device, a device including a camera, a web-cam, or a desktop camera device.

20. A computer-implemented system that facilitates automatically posting data to an online environment, comprising:

means for receiving a portion of image data related to at least one of a good or a service associated with a transaction;

means for automatically generating an advertisement with a portion of descriptive data related to at least one of the good or the service based at least in part upon the image data; and

means for automatically publishing the advertisement to an online environment.