SYSTEM AND METHOD FOR LOCATION BASED MATCHING AND PROMOTION
First Claim
Patent Images
1. A mobile device, comprising:
- a network component that communicates over a network;
a memory component that stores data and executable instructions;
a location component that determines a location of the mobile device; and
a processing component that employs stored data to perform actions, comprising;
employing the determined location to generate a profile information that corresponds to a user, wherein the profile information includes at least a behavior pattern of the user and at least one quality indicator for the profile information; and
providing a display of a selected advertisement to the user, wherein the selection of the advertisement is based at least in part on the profile information that corresponds to the user.
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Accused Products
Abstract
Systems and methods for profile matching and promotion. Location-related data and other profile characteristics are used for promotion and for matching of businesses, venues and other entities with user specified criteria.
239 Citations
26 Claims
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1. A mobile device, comprising:
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a network component that communicates over a network; a memory component that stores data and executable instructions; a location component that determines a location of the mobile device; and a processing component that employs stored data to perform actions, comprising; employing the determined location to generate a profile information that corresponds to a user, wherein the profile information includes at least a behavior pattern of the user and at least one quality indicator for the profile information; and providing a display of a selected advertisement to the user, wherein the selection of the advertisement is based at least in part on the profile information that corresponds to the user. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing an advertisement to a user of a mobile device, comprising:
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determining a behavior pattern of the user based at least on one determined location for a mobile device associated with the user; generating profile information of the user based on the at least one determined location, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator; and communicating the profile information to a third party, wherein the third party employs the profile information at least in part to select an advertisement for display to the user. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A computer-readable storage medium that includes executable instructions, wherein the execution of the instructions causes the performance of actions, comprising:
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determining a behavior pattern of the user based on at least one determined location for a mobile device associated with the user; generating profile information of the user based on the at least one determined location, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator; and communicating the profile to a third party, wherein the third party employs the profile information at least in part to select an advertisement to be displayed to the user. - View Dependent Claims (13, 14, 15, 16)
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17. A system for providing an advertisement to a user, comprising:
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a server, including; a network component for communicating over a network; a memory for storing data; and a processor that employs the stored data to perform actions, comprising; employing at least one determined location of a client to generate a behavior pattern for the user; generating profile information that corresponds to the user, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator; and selecting at least one advertisement for display to the user based at least in part on the profile information that corresponds to the user, wherein the selected at least one advertisement is provided to the client; the client, including; a network component for communicating over a network; a memory for storing data; a locator for determining a location of the client; and a processor that employs the stored data to perform actions, comprising; providing the determined location of the client to the server; and providing the selected advertisement for display to the user. - View Dependent Claims (18, 19, 20, 21)
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22. A server comprising:
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a network component for communicating over a network; a memory for storing data; and a processor that employs data stored in the memory to perform actions comprising; collecting location-based information from a plurality of mobile devices, each of the plurality of mobile devices being associated with a user, the location-based information defining a location context for each of the users; generating user profile information for each of the users associated with the plurality of the mobile devices based on the location-based information; storing the user profile information, wherein each of the user profile information is associated with a quality indicator; and providing the user profile information to a third party for providing advertisements for each of the corresponding users based on the location context of each of the corresponding users. - View Dependent Claims (23, 24, 25, 26)
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Specification