Method and system for delivering advertisements to mobile terminals

• US 20080319650A1
• Filed: 06/10/2008
• Published: 12/25/2008
• Est. Priority Date: 06/20/2007
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: CVON
• Inventors: Aaltonen, Janne, Ahopelto, Timo
• Application Number:
  US12/157,390
• Publication Number:
  US 20080319650A1
• Time in Patent Office: Days
• US Class Current: 701/207
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04M 15/61 based on the service used

Abstract

Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users'"'"' profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

Claims

1-57. -57. (canceled)

58. A system for selecting content items for transmission to a user of a mobile terminal via a communications network, each said content item being associated with an object to be purchased by the user, the system comprising:

interface means for receiving data indicative of at least one said content item;

means for deriving a status of the user in relation to one or more objects, each object corresponding to at least some said received content item and said status being derivable from a system arranged to record actions taken by the user; and

means for selectively delivering a said content item to the user via the communications network on the basis of the user status derived therefrom.

59. The system of claim 58, wherein said interface means is arranged to receive the content item from an electronic messaging system, and the means for enabling the user to respond to a delivered content item comprises means for generating a message for delivery to the electronic messaging system to enable provision of the associated object to the user.

60. The system of claim 59, further comprising means for accessing a database holding user profile data, wherein the identifying means is arranged to access the database to determine whether the user satisfies a target user profile for delivery of the content item and to selectively identify the status for the user in the event that the user satisfies a predetermined user profile in respect of the content item.

61. The system of claim 58, further comprising means for accessing a database holding user profile data, wherein the identifying means is arranged to access the database to determine whether the user satisfies a target user profile for delivery of the content item and to selectively identify the status for the user in the event that the user satisfies a predetermined user profile in respect of the content item.

62. The system of claim 61, wherein the status of the user comprises a credit status and the system is arranged to access a credit recording system holding data indicative of the credit status of the user, whereby to derive said status of the user.

63. The system of claim 59, wherein the status of the user comprises a credit status and the system is arranged to access a credit recording system holding data indicative of the credit status of the user, whereby to derive said status of the user.

64. The system of claim 58, wherein the status of the user comprises a credit status and the system is arranged to access a credit recording system holding data indicative of the credit status of the user, whereby to derive said status of the user.

65. The system of claim 64, further comprising means for enabling the user of the mobile terminal to respond to a delivered content item and purchase an object associated therewith.

66. The system of claim 63, further comprising means for enabling the user of the mobile terminal to respond to a delivered content item and purchase an object associated therewith.

67. The system of claim 62, further comprising means for enabling the user of the mobile terminal to respond to a delivered content item and purchase an object associated therewith.

68. The system of claim 67, further comprising account management means arranged to identify actual credit associated with the user, wherein the identifying means is arranged to apply a function to the actual credit so as to identify said credit status.

69. The system of claim 64, further comprising account management means arranged to identify actual credit associated with the user, wherein the identifying means is arranged to apply a function to the actual credit so as to identify said credit status.

70. The system of claim 69, wherein there is a plurality of content items, each for a different object, said identifying means being arranged to identify the credit status for each said object in an order dependent on the purchase price thereof.

71. The system of claim 67, wherein there is a plurality of content items, each for a different object, said identifying means being arranged to identify the credit status for each said object in an order dependent on the purchase price thereof.

72. The system of claim 64, wherein there is a plurality of content items, each for a different object, said identifying means being arranged to identify the credit status for each said object in an order dependent on the purchase price thereof.

73. The system of claim 72, wherein said means for deriving a status of the user are arranged such that the content item delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user.

74. The system of claim 69, wherein said means for deriving a status of the user are arranged such that the content item delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user.

75. The system of claim 67, wherein said means for deriving a status of the user are arranged such that the content item delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user.

76. The system of claim 64, wherein said means for deriving a status of the user are arranged such that the content item delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user.

77. The system of claim 62, wherein said means for deriving a status of the user are arranged such that the content item delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user.

78. The system of claim 72, wherein the item comprises a plurality of content items, each corresponding to a different set of a plurality of objects, and said identifying means are arranged to identify the credit status associated with the user in respect of each said set of objects so as to select one of the content items for delivery to the user.

79. The system of claim 69, wherein the item comprises a plurality of content items, each corresponding to a different set of a plurality of objects, and said identifying means are arranged to identify the credit status associated with the user in respect of each said set of objects so as to select one of the content items for delivery to the user.

80. The system of claim 67, wherein the item comprises a plurality of content items, each corresponding to a different set of a plurality of objects, and said identifying means are arranged to identify the credit status associated with the user in respect of each said set of objects so as to select one of the content items for delivery to the user.

81. The system of claim 64, wherein the item comprises a plurality of content items, each corresponding to a different set of a plurality of objects, and said identifying means are arranged to identify the credit status associated with the user in respect of each said set of objects so as to select one of the content items for delivery to the user.

82. The system of claim 62, wherein the item comprises a plurality of content items, each corresponding to a different set of a plurality of objects, and said identifying means are arranged to identify the credit status associated with the user in respect of each said set of objects so as to select one of the content items for delivery to the user.

83. The system of claim 58, wherein the status of the user comprises availability of the user.

84. The system of claim 83, further comprising schedule means holding data indicative of activities associated with the user, the schedule means being accessible so as to derive user availability therefrom.

85. The system of claim 84, further comprising location determining means arranged to identify the location of the user and to derive user availability therefrom.

86. The system of claim 83, further comprising location determining means arranged to identify the location of the user and to derive user availability therefrom.

87. The system of claim 58, wherein the mobile terminal is selected from a group consisting of a mobile telephone, a multimedia computer, a personal digital assistant, a laptop computer and a personal computer.

88. A method for delivering content items to a mobile terminal using a communications network, each said content item being associated with an object to be purchased by the user, comprising:

receiving data indicative of at least one said content item to be delivered to the mobile terminal;

accessing a system arranged to record actions taken by the user so as to identify a status of the user in relation to at least one object associated with said at least one content item; and

selecting a content item for delivery to the user via the communications network on the basis of the status identified on the basis of the received content item.

89. The method of claim 88, further comprising receiving data indicative of the content item from an electronic messaging system, and generating a message for delivery to the electronic messaging system to enable provision of the associated object to the user.

90. The method of claim 89, further comprising accessing a database holding user profile data so as to determine whether the user satisfies a target user profile for delivery of the content item, and selectively identifying the status for the user in the event that the user satisfies a predetermined user profile in respect of the content item.

91. The method of claim 88, further comprising accessing a database holding user profile data so as to determine whether the user satisfies a target user profile for delivery of the content item, and selectively identifying the status for the user in the event that the user satisfies a predetermined user profile in respect of the content item.

92. The method of claim 91, further comprising identifying a credit status of the user, whereby to identify said status of the user.

93. The method of claim 89, further comprising identifying a credit status of the user, whereby to identify said status of the user.

94. The method of claim 88, further comprising identifying a credit status of the user, whereby to identify said status of the user.

95. The method of claim 94, further comprising accessing a credit recording system holding data indicating actual credit associated with the user and applying a function to the actual credit so as to identify said credit status.

96. The method of claim 93, further comprising accessing a credit recording system holding data indicating actual credit associated with the user and applying a function to the actual credit so as to identify said credit status.

97. The method of claim 92, further comprising accessing a credit recording system holding data indicating actual credit associated with the user and applying a function to the actual credit so as to identify said credit status.

98. The method of claim 94, wherein there is a plurality of content items, each for a different object, the method further comprising identifying the credit status for each said object in an order dependent on the purchase price thereof and delivering the selected content item to the user'"'"'s mobile terminal in order based on purchase price.

99. The method of claim 93, wherein there is a plurality of content items, each for a different object, the method further comprising identifying the credit status for each said object in an order dependent on the purchase price thereof and delivering the selected content item to the user'"'"'s mobile terminal in order based on purchase price.

100. The method of claim 92, wherein there is a plurality of content items, each for a different object, the method further comprising identifying the credit status for each said object in an order dependent on the purchase price thereof and delivering the selected content item to the user'"'"'s mobile terminal in order based on purchase price.

101. The method of claim 100, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

102. The method of claim 97, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

103. The method of claim 94, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

104. The method of claim 91, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

105. The method of claim 89, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

106. The method of claim 88, further comprising identifying an availability status of the user on the basis of data recording activities associated with the user.

107. The method of claim 106, further comprising accessing a schedule associated with the user, whereby to identify said status of the user.

108. The method of claim 105, further comprising accessing a schedule associated with the user, whereby to identify said status of the user.

109. The method of claim 104, further comprising accessing a schedule associated with the user, whereby to identify said status of the user.

110. The method of claim 103, further comprising accessing a schedule associated with the user, whereby to identify said status of the user.

111. The method of claim 110, further comprising receiving location identifying messages and/or data derived from a positioning determining system, whereby to identify said availability status.

112. The method of claim 109, further comprising receiving location identifying messages and/or data derived from a positioning determining system, whereby to identify said availability status.

113. The method of claim 108, further comprising receiving location identifying messages and/or data derived from a positioning determining system, whereby to identify said availability status.

114. A computer program, or a suite of computer programs, comprising a set of instructions arranged to cause a computer, or a suite of computers, to perform the method of claim 88.