LANDMARK-BASED ROUTING

• US 20080319660A1
• Filed: 06/25/2007
• Published: 12/25/2008
• Est. Priority Date: 06/25/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Jin, Ofek, Eyal, Horvitz, Eric J., Couckuyt, Jeffrey D., Paulin, Alan, Zhuge, Yue, Swartz, Tanya Lisa, Qian, Zhenyu, Wu, Xin, Schwartz, Joseph, Lombardi, Steve
• Application Number:
  US11/767,943
• Publication Number:
  US 20080319660A1
• Time in Patent Office: Days
• US Class Current: 701/211
• CPC Class Codes: G01C 21/3644 Landmark guidance, e.g. using POIs or conspicuous other objects
• CPC Class Codes: G09B 29/106 using electronic means

Abstract

Driving directions can be helpful if in addition to spatial information, landmark information is provided. Landmarks assist in adding context to directions as well as allowing for a greater likelihood of success of an operator following directions. There can be employment of physical identification of landmarks as well as processing regarding the utility of a landmark in regards to driving directions. Driving directions can be highly useful if integrated landmarks relate to knowledge possessed by an operator of a vehicle. Landmark based driving direction can be integrated with advertisements that relate to the directions.

Claims

1. A system, comprising:

an advertisement component that supplies at least one announcement related to a landmark; and

a modification component that assimilates at least one announcement related to the landmark upon a route.

2. The system of claim 1, further comprising a reception component that obtains information that concerns creation of the route.

3. The system of claim 2, wherein the reception component obtains the route from an auxiliary location.

4. The system of claim 1, further comprising a generation component that creates the route.

5. The system of claim 1, further comprising at least one sensor that collects information utilized in modification of the route.

6. The system of claim 1, further comprising storage that holds a landmark database that is used in integration of landmark information to the route.

7. The system of claim 1, further comprising an analysis component that performs an operation upon information related to the route.

8. The system of claim 1, further comprising a calculation component that performs at least one estimation in relation to an operator perception of a landmark, wherein the estimation is used in integration of landmarks upon the route.

9. The system of claim 1, further comprising artificial intelligence that makes an inference or determination on what landmark information to integrate upon the route.

10. The system of claim 1, further comprising an input component that obtains information from the user that is employed in creation of the route.

11. The system of claim 1, wherein the modification component integrates landmark information upon the route.

12. A method, comprising:

evaluating applicability of at least one proposition associated with at least one landmark; and

selecting at least one proposition to apply upon the landmark.

13. The method of claim 12, further comprising applying at least one proposition to the landmark.

14. The method of claim 13, further comprising presenting a landmark with at least one proposition integrated upon a route.

15. The method of claim 14, further comprising calculating a fee for presenting at least one proposition integrated upon the route.

16. The method of claim 15, further comprising extracting the fee for presenting at least one proposition integrated upon the route.

17. The method of claim 12, further comprising requesting at least one offer to furnish a proposition associated with at least one landmark.

18. The method of claim 12, further comprising receiving at least one offer to present at least one proposition associated with at least one landmark.

19. A system, comprising

means for receiving at least one offer for presentment of an announcement related to at least one landmark;

and

means for selecting at least one offer for presentment.

20. The system of claim 19, further comprising means for evaluating at least one offer for presentment of an announcement.