Selection of Advertisements for Placement with Content
First Claim
Patent Images
1. A method comprising:
- receiving a request for sponsored content for presentation with a content item, wherein the content item is included in a document;
identifying one or more candidate sponsored content items based on a plurality of criteria, the plurality of criteria comprising information related to the content item independent of the document and information related to the document;
selecting one or more of the candidate sponsored content items; and
transmitting the selected sponsored content items for presentation with the content item.
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Abstract
Methods, systems, and apparatus, including computer program products, for selecting advertisements. A request for sponsored content for presentation with a content item in a document is received. One or more candidate sponsored content items are identified based on one or more criteria. The criteria includes information related to the content item independent of the document, and information related to the document. One or more of the candidate sponsored content items are selected. The selected sponsored content items are transmitted for presentation with the content item.
312 Citations
25 Claims
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1. A method comprising:
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receiving a request for sponsored content for presentation with a content item, wherein the content item is included in a document; identifying one or more candidate sponsored content items based on a plurality of criteria, the plurality of criteria comprising information related to the content item independent of the document and information related to the document; selecting one or more of the candidate sponsored content items; and transmitting the selected sponsored content items for presentation with the content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system comprising:
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one or more processors; and instructions configured for execution by the one or more processors, the instructions comprising instructions to; receive a request for sponsored content for presentation with a content item, wherein the content item is included in a document; identify one or more candidate sponsored content items based on a plurality of criteria, the plurality of criteria comprising information related to the content item independent of the document and information related to the document; select one or more of the candidate sponsored content items; transmit the selected sponsored content items for presentation with the content item.
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23. A computer program product, encoded on a tangible program carrier, operable to cause a data processing apparatus to perform operations comprising:
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receiving a request for sponsored content for presentation with a content item, wherein the content item is included in a document; identifying one or more candidate sponsored content items based on a plurality of criteria, the plurality of criteria comprising information related to the content item independent of the document and information related to the document; selecting one or more of the candidate sponsored content items; transmitting the selected sponsored content items for presentation with the content item. - View Dependent Claims (24)
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25. A method comprising:
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receiving a request for sponsored content for presentation with a content item, wherein the content item is included in a presentation environment; identifying one or more candidate sponsored content items based on a plurality of criteria, the plurality of criteria comprising information related to the content item and information related to the presentation environment; selecting one or more of the candidate sponsored content items; and transmitting the selected sponsored content items for presentation with the content item in the presentation environment.
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Specification