METHOD AND SYSTEM FOR PROVIDING TARGETED INFORMATION USING PROFILE ATTRIBUTES WITH VARIABLE CONFIDENCE LEVELS IN A MOBILE ENVIRONMENT

• US 20090012861A1
• Filed: 06/06/2008
• Published: 01/08/2009
• Est. Priority Date: 07/07/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Krishnaswamy, Dilip, Lundqvist, Patrik, Aggarwal, Pooja, Daley, Robert S.
• Granted Patent: US 9,485,322 B2
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 21/101 by binding digital rights to specific entities
• CPC Class Codes: G06F 21/1062 Editing
• CPC Class Codes: G06F 21/1063 Personalisation
• CPC Class Codes: G06F 21/1073 Conversion
• CPC Class Codes: G06F 21/1075 Editing
• CPC Class Codes: G06F 21/1078 Logging; Metering
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06F 2221/2101 Auditing as a secondary aspect
• CPC Class Codes: G06F 2221/2103 Challenge-response
• CPC Class Codes: G06F 2221/2115 Third party
• CPC Class Codes: G06F 2221/2117 User registration
• CPC Class Codes: G06F 2221/2129 Authenticate client device independently of the user
• CPC Class Codes: G06F 2221/2135 Metering
• CPC Class Codes: G06F 2221/2141 Access rights, e.g. capability lists, access control lists, access tables, access matrices
• CPC Class Codes: G06F 2221/2143 Clearing memory, e.g. to prevent the data from being stolen
• CPC Class Codes: G06F 2221/2145 Inheriting rights or properties, e.g., propagation of permissions or restrictions within a hierarchy
• CPC Class Codes: G06F 2221/2151 Time stamp
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0267 : Wireless devices
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: H04L 67/025 : for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 64/00 : Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/245 : from a network towards a terminal

Abstract

Various systems and methods for of generating a user profile for use in providing targeted-content-messages to a wireless access terminal (W-AT) are disclosed. For example, a user profile with at least one profile element may be provided to the W-AT, and a profile confidence level for the profile element may be also provided.

Claims

1. A method of delivering targeted-content-messages to a wireless access terminal (W-AT), the method comprising:

generating a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

2. The method of claim 1, further comprising:

sending a request for content-messages to the remote apparatus based on the first profile element and respective first confidence level; and

receiving at least one targeted-content-message in response to the request.

3. The method of claim 2, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement and travel directions.

4. The method of claim 3, wherein the at least one targeted-content-message is an advertisement.

5. The method of claim 3, wherein the at least one targeted-content-message is one of a local weather report and a news report.

6. The method of claim 1, wherein the first confidence level includes a range of values assigned to the first profile element.

7. The method of claim 1, further comprising providing at least one set of criteria to the W-AT to assist the W-AT to determine at least one of the profile elements or the profile confidence levels and thus assist a determination of at least one of the profile elements and profile confidence levels at the W-AT without providing the profile data to a network server.

8. The method of claim 1, further comprising

receiving criteria for generating the user profile;

and

generating the user profile based on the received criteria.

9. The method of claim 1, further comprising

displaying at least one targeted-content-message using a display of the W-AT.

10. The method of claim 1, further comprising:

sending a request for content-messages to the remote apparatus based on a user profile on the W-AT; and

wherein the step of receiving is in response to the step of sending.

22. The terminal of claim 1, further comprising

means for receiving criteria for generating the user profile, wherein the user profile is generated based on the received criteria.

23. The terminal of claim 1, further comprising

a display means for displaying at least one targeted-content-message using a display of the W-AT.

11. A method of generating a targeted-content-message-related profile for use in providing targeted content messages to a wireless access terminal (W-AT), the method comprising:

generating a user profile including at least one profile element with a profile confidence level;

selecting at least one targeted-content-message based on the profile confidence level associated with the at least one profile element; and

presenting the targeted-content-message in response to the selection.

12. The method of claim 11, further comprising:

the selection of the targeted-content-message based on the profile confidence level associated with the profile element including comparing the profile confidence level with a desired profile element confidence level associated with the targeted-content-message.

13. The method of claim 11, wherein the selection is based on comparing the profile confidence level with a desired profile element confidence level associated with the targeted-content-message,

14. The method of claim 11, further comprising:

generating the user profile including at least a further profile element with a profile confidence level for the further profile element; and

selecting at least one targeted-content-message based on a plurality of the profile confidence levels.

15. A wireless access terminal (W-AT) capable of delivering targeted-content-messages to a consumer, comprising:

means of generating a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

means for receiving one or more targeted-content-messages to the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

16. The terminal of claim 15, further comprising:

means for sending a request for content-messages to the remote apparatus based on the first profile element and respective first confidence level, wherein the means for receiving receives at least one targeted-content-message in response to the request.

17. The terminal of claim 16, wherein the at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement and travel directions.

18. The terminal of claim 17, wherein the at least one targeted-content-message is an advertisement.

19. The terminal of claim 17, wherein the at least one targeted-content-message is one of a local weather report and a news report.

20. The terminal of claim 15, wherein the first confidence level includes a range of values assigned to the first profile element.

21. The terminal of claim 15, further comprising:

means for providing at least one set of criteria to the W-AT to assist the W-AT to determine at least one of the profile elements or the profile confidence levels and thus assist a determination of at least one of the profile elements and profile confidence levels at the W-AT without providing the profile data to a network server.

25. A wireless access terminal (W-AT) capable of delivering targeted-content-messages to a consumer, comprising:

processing circuitry configured to generate a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

receiving circuitry configured to receive one or more targeted-content-messages to the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

24. The terminal of claim 25, further comprising:

means for sending a request for content-messages to the remote apparatus based on a user profile on the W-AT, wherein the content-messages are received in response to the step of sending.

26. The terminal of claim 25, further comprising:

transmitting circuitry configured to send a request for content-messages to the remote apparatus based on the first profile element and respective first confidence level, wherein the at least one targeted-content-message is received in response to the request.

27. The terminal of claim 26, wherein the at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement and travel directions.

28. The terminal of claim 27, wherein the at least one targeted-content-message is an advertisement.

29. The terminal of claim 27, wherein the at least one targeted-content-message is one of a local weather report and a news report.

30. The terminal of claim 25, wherein the first confidence level includes a range of values assigned to the first profile element.

31. The terminal of claim 25, wherein the receiving circuitry is further configured to receive criteria for generating the user profile, wherein the user profile is generated based on the received criteria.

32. The terminal of claim 25, further comprising

a display screen for displaying at least one targeted-content-message using a display of the W-AT.

33. A computer program product, comprising:

a computer-readable medium comprising;

a first set of instructions for generating a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

a second set of instructions for receiving one or more targeted-content-messages to the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

34. The computer program product of claim 33, further comprising:

a third set of instructions for sending a request for content-messages to the remote apparatus based on the first profile element and respective first confidence level, wherein the at least one targeted-content-message is received in response to the request.

35. The computer program product of claim 34, wherein the at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement and travel directions.

36. The computer program product of claim 35, wherein the at least one targeted-content-message is an advertisement.

37. The computer program product of claim 33, wherein the first confidence level includes a range of values assigned to the first profile element.

38. One or more integrated circuits that together comprise:

processing circuitry configured to generate a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

receiving circuitry configured to receive one or more targeted-content-messages to the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

39. An apparatus, comprising:

processing circuitry; and

a memory coupled to the processing circuitry that includes;

a first set of instructions for generating a user profile with at least a first profile element and a respective first confidence level for the first profile element; and

a second set of instructions for receiving one or more targeted-content-messages to the W-AT from a remote apparatus based on the profile element and a respective confidence level for presentation by the W-AT.

a third set of instructions for sending a request for content-messages to the remote apparatus based on the first profile element and respective first confidence level, wherein the at least one targeted-content-message is received in response to the request, and wherein the at least one targeted-content-message is an advertisement.