Media usage monitoring and measurement system and method

• US 20090019466A1
• Filed: 09/11/2008
• Published: 01/15/2009
• Est. Priority Date: 05/27/2004
• Status: Active Grant

• Current Assignee: Anonymous Media Research Holdings, LLC (Anonymous Media Research, LLC)
• Original Assignee: Anonymous Media LLC (Sizmek, Inc.)
• Inventors: Otto, Christopher W., Steuer, Jonathan S.
• Granted Patent: US 8,296,791 B2
• Time in Patent Office: Days
• US Class Current: 725/9
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device.

Claims

1. A media measurement method comprising:

generating a raw play stream of content identification results corresponding to a sequence of submitted data samples; and

utilizing sample sequence data including content offset data to deduce play-altering actions of a monitored audience member.

2. The method of claim 1 further comprising:

generating a play list including content offset data as part of deducing media play-altering actions of a monitored audience member.

3. The method of claim 1 further comprising:

utilizing sample sequence data together with corresponding channel data to deduce play-altering actions of a monitored audience member.

4. The media measurement method of claim 1 wherein a clean play list is generated including deduced play-altering actions.