Systems and methods for pricing advertising

• US 20090019472A1
• Filed: 07/09/2007
• Published: 01/15/2009
• Est. Priority Date: 07/09/2007
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Greig, Darryl, Cleland, Todd A.
• Application Number:
  US11/827,422
• Publication Number:
  US 20090019472A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06V 40/16 Human faces, e.g. facial parts, sketches or expressions
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

A system for pricing advertising includes an electronic video display disposed in an advertising venue, wherein the display is configured to display advertising; a sensor configured to sense a number of people in an audience of the electronic video display; and a processing element for determining pricing for the advertising. The pricing for the advertising is determined based on the number of people in the audience. A method of pricing advertising, the method includes determining a number of people in an audience of an electronic video display disposed at an advertising venue on which the advertising is displayed; and determining pricing of the advertising based on the number of people in the audience.

Claims

1. A system for pricing advertising, said system comprising:

an electronic video display disposed in an advertising venue, wherein said display is configured to display advertising;

a sensor configured to sense a number of people in an audience of said electronic video display; and

a processing element for determining pricing for said advertising;

wherein said pricing for said advertising is determined based on said number of people in said audience.

2. The system of claim 1, wherein said sensor comprises an optical camera.

3. The system of claim 2, further comprising an evaluation program configured to determine a number of human faces in images output by said optical camera.

4. The system of claim 3, wherein said evaluation program is further configured to determine whether and for how long human faces in said images are attentive to said electronic video display.

5. The system of claim 1, wherein said sensor comprises an infrared camera.

6. The system of claim 1, wherein said sensor comprise a pressure sensing floor.

7. The system of claim 1, further comprising an advertising database storing advertising materials to be displayed on said electronic video display and information regarding said number of people in said audience;

wherein said pricing for said advertising is also based on whether said information regarding said audience is provided to an advertiser.

8. The system of claim 1, further comprising one or more user interfaces, wherein said pricing for said advertising is further based on user interactions with said user interfaces.

9. The system of claim 1, wherein said pricing for said advertising is further based on an estimate of gross traffic in said venue.

10. The system of claim 9, wherein said estimate of gross traffic varies depending on time of day.

11. A method of pricing advertising, said method comprising:

determining a number of people in an audience of an electronic video display disposed at an advertising venue on which said advertising is displayed; and

determining pricing of said advertising based on said number of people in said audience.

12. The method of claim 11, wherein determining said number of people further comprises determining a number of human faces in an image output by an optical camera.

13. The method of claim 11, wherein determining said number of people further comprises counting the number of human body heat patterns in said audience.

14. The method of claim 11, wherein determining said number of people further comprising receiving output from pressure sensors in a floor adjacent said electronic video display.

15. The method of claim 11, further comprising receiving user interactions from members of said audience through a user interface, wherein said pricing of said advertising is further determined by a number of interactions users initiate with said user interface.

16. The method of claim 15, wherein said user interface comprises a personal electronic device.

17. The method of claim 11, wherein the pricing of said advertising is further determined based on an estimate of gross venue traffic.

18. The method of claim 17, wherein said estimate of gross venue traffic varies depending on a time of day.

19. A system of providing advertising comprising:

an electronic video display at an advertising venue;

means for determining a number of people in an audience of said electronic video display; and

means for determining a price for an advertisement displayed on said electronic video display based on at least one of (1) said number of people determined to be present at said electronic video display, (2) a number of user interactions received through a user interface in response to said advertisement and (3) an estimate of gross venue traffic.