METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA

• US 20090024452A1
• Filed: 09/25/2008
• Published: 01/22/2009
• Est. Priority Date: 11/22/2006
• Status: Abandoned Application

• Current Assignee: Slack Technologies, Inc. (Salesforce.com, Inc.)
• Original Assignee: Slack Technologies, Inc. (Salesforce.com, Inc.)
• Inventors: Martinez, Ronald, Davis, Marc
• Application Number:
  US12/237,709
• Publication Number:
  US 20090024452A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user'"'"'s mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.

Claims

1-20. -20. (canceled)

21. A method comprising:

collecting electronic device data of a plurality of mobile electronic devices;

maintaining a plurality of user profiles based on the electronic device data;

reviewing the plurality of user profiles to determine a user having a potential interest in purchasing a good or service;

presenting a media display opportunity to vendors;

receiving bids from the vendors to display an advertisement to the user;

selecting, from the bids, a winning bid associated with a first vendor of the vendors;

selecting a media output device via which to deliver a targeted advertisement associated with the first vendor; and

causing the delivery of the targeted advertisement to the selected media output device.

22. The method of claim 21, wherein the causing the delivery of the targeted advertisement further comprises causing the delivery of one or more of an advertisement, a coupon, and entertainment.

23. The method of claim 21, wherein the collecting electronic device data further comprises collecting at least one of temporal data, spatial data and interaction data.

24. The method of claim 23, wherein the collecting at least one of temporal data, spatial data, and interaction data further comprises collecting at least one of interpersonal communication data, media data, relationship data, transaction data and electronic device interaction data.

25. The method of claim 21, further comprising producing deduced information, wherein the deduced information comprises at least one of past location information, present location information, predicted future location information, past activity information, present activity information, predicted future activity information, primary location information, secondary location information, preferences information and social network information.

26. The method of claim 21, wherein the selecting a media output device via which to deliver a targeted advertisement associated with the first vendor further comprises selecting a media device via which to deliver at least one of a vibration, a smell, and a taste.

27. The method of claim 21, wherein the selecting a media output device via which to deliver a targeted advertisement associated with the first vendor further comprises selecting at least one of a taste sensory output device, a touch sensory output device, and a smell sensory output device.

28. A system comprising:

a user data gathering module associated with a mobile electronic device, wherein the user data gathering module gathers electronic device data of the mobile electronic device;

an authenticator for receiving and authenticating third party data received from at least one third party;

a profile management module that receives the electronic device data and the third party data;

a user profile associated with a user, wherein the profile management module manages the user profile and wherein the user profile includes at least some of the electronic device data and the third party data; and

a media presentation module that receives at least a portion of the user profile and facilitates presentation of selected media to a media output device associated with the user,

wherein the selected media is based on at least a portion of the user profile and comprises an advertisement.

29. The system of claim 28, wherein the media presentation module facilitates presentation of selected media to at least one of a taste sensory output device, a touch sensory output device, and a smell sensory output device.

30. The system of claim 28, wherein the selected media is a message comprising at least one of taste, smell, and vibration.

31. The system of claim 28, wherein the electronic device data includes at least one of spatial data, temporal data, and interaction data and the third party data includes at least one of spatial data, temporal data, and interaction data.

32. The system of claim 31, wherein the interaction data includes at least one of interpersonal communication data, media data, relationship data, transaction data, and device interaction data.

33. The system of claim 32, wherein the relationship data includes at least one of social network data and user identity data.

34. The system of claim 28, wherein the selected media further comprises at least one of a coupon and entertainment.

35. A method comprising:

collecting electronic device data of a plurality of mobile electronic devices;

maintaining a plurality of user profiles based on the electronic device data;

reviewing the plurality of user profiles to determine a user having a potential interest in purchasing a good or service;

selecting a media output device via which to deliver an advertisement to the user; and

transmitting the advertisement to the selected media output device.

36. The method of claim 35, further comprising receiving a bid from a vendor to display the advertisement to the user.

37. The method of claim 36, wherein the receiving a bid from a vendor to display the advertisement further comprises receiving a bid from a vendor to display at least one of an advertisement, a coupon, and entertainment.

38. The method of claim 35, wherein the collecting electronic device data further comprises collecting at least one of temporal data, spatial data and interaction data.

39. The method of claim 35, wherein the selecting a media output device via which to deliver the advertisement to the user further comprises selecting at least one of a taste sensory output device, a touch sensory output device, and a smell sensory output device.

40. The method of claim 35, wherein the transmitting the advertisement to the selected media output device further comprises transmitting a message comprising at least one of a taste, a smell, and a vibration.