METHOD AND SYSTEM FOR PROVIDING TARGETED OFFERS BASED ON A CREDIT ATTRIBUTE

• US 20090024462A1
• Filed: 07/16/2007
• Published: 01/22/2009
• Est. Priority Date: 07/16/2007
• Status: Abandoned Application

• Current Assignee: Credit Karma
• Original Assignee: Credit Karma
• Inventors: Lin, Kenneth
• Application Number:
  US11/778,203
• Publication Number:
  US 20090024462A1
• Time in Patent Office: Days
• US Class Current: 705/14.670
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for providing targeted advertising to consumers is disclosed. Identifying information for a consumer is received. A credit attribute for the consumer using the identifying information is retrieved. At least one advertisement is stored in which each advertisement includes a corresponding credit attribute range. An advertisement for presentation to the consumer is selected based on the credit attribute of the consumer and the credit attribute range of the advertisement.

Claims

1. A method for providing targeted advertising to consumers, comprising:

receiving identifying information for a consumer;

retrieving a credit attribute for the consumer using the identifying information;

storing at least one advertisement, each advertisement including a corresponding credit attribute range; and

selecting an advertisement for presentation to the consumer based on the credit attribute of the consumer and the credit score range of the advertisement.

2. The method of claim 1, wherein receiving identifying information for a consumer comprises:

receiving identifying information via a web site, wherein the identifying information includes a consumer'"'"'s name, address, date of birth and social security number.

3. The method of claim 1, wherein retrieving a credit attribute comprises:

sending a request to a credit bureau, wherein the request includes the identifying information of a consumer; and

receiving a credit attribute for the consumer.

4. The method of claim 3, wherein storing at least one advertisement comprises:

receiving the at least one advertisement from at least one vendor, wherein the advertisement includes an offer for at least one of a good and a service, and wherein the at least one advertisement is associated with a credit attribute band.

5. The method of claim 4, wherein storing at least one advertisement further includes receiving a plurality of advertisements from at least one vendor, wherein an advertisement comprises at least one of text, graphics, audio, video and source code.

6. The method of claim 4, wherein selecting an advertisement for presentation to the consumer includes determining that the credit attribute range of an advertisement includes the credit attribute of the consumer.

7. The method of claim 6, wherein at least one advertisement is associated with additional attributes and wherein selecting an advertisement further comprises determining that the additional attributes of the advertisement are met by the consumer data corresponding to the consumer.

8. The method of claim 1, wherein an advertisement is selected for a predetermined number of consumers even though the consumers'"'"' corresponding credit attributes are not within the credit attribute range for the advertisement.

9. The method of claim 1, further comprising:

storing at least one non-targeted advertisement; and

providing the at least one non-targeted advertisement to the consumer.

10. A computer program product comprising a computer usable medium having a computer readable program for targeted advertising which when executed on a computer causes the computer to:

receive identifying information for a consumer;

retrieve a credit attribute for the consumer using the identifying information;

store at least one advertisement, each advertisement including a corresponding credit attribute range; and

select an advertisement for presentation to the consumer based on the credit attribute of the consumer and the credit attribute range of the advertisement.

11. The computer program product of claim 10, wherein retrieving a credit attribute comprises:

sending a request to a credit bureau, wherein the request includes the identifying information of a consumer; and

receiving a credit attribute for the consumer.

12. The computer program product of claim 11, wherein storing at least one advertisement comprises:

receiving the at least one advertisement from at least one vendor, wherein the advertisement includes an offer for at least one of a good and a service, and wherein the at least one advertisement is associated with a credit attribute band.

13. The computer program product of claim 12, wherein selecting an advertisement for presentation to the consumer includes determining that the credit attribute range of an advertisement includes the credit attribute of the consumer.

14. The computer program product of claim 13, wherein at least one advertisement is associated with additional attributes and wherein selecting an advertisement further comprises determining that the additional attributes of the advertisement are met by the consumer data corresponding to the consumer.

15. The computer program product of claim 10, wherein an advertisement is selected for a predetermined number of consumers even though the consumers'"'"' corresponding credit attributes are not within the credit attribute range for the advertisement.

16. A system for providing targeted advertising to consumers, the system comprising:

an advertisement data database storing at least one advertisement, each advertisement including a corresponding credit attribute range;

a consumer data database; and

an advertising management computer in communication with the advertisement data database and the consumer data database, the advertising management computer including a processor, the processor operating to;

receive identifying information for a consumer and store the identifying information in the consumer data database;

retrieve a credit attribute for the consumer using the identifying information and store the credit attribute for the consumer in the consumer data database; and

select an advertisement from the advertisement data database for presentation to the consumer based on the credit attribute of the consumer and the credit attribute range of the advertisement.

17. The system of claim 16, wherein the processor selects an advertisement for presentation to the consumer by determining that the credit attribute range of an advertisement includes the credit attribute of the consumer.

18. The system of claim 16, wherein the processor selects an advertisement for a predetermined number of consumers even though the consumers'"'"' corresponding credit attributes are not within the credit attribute range for the advertisement.

19. The system of claim 16, wherein the advertisement is in the form of a banner advertisement.

20. The system of claim 16, wherein the advertisement data includes banded pricing for offers such that different ranges of consumer credit attributes result in different offer prices.