METHOD AND SYSTEM FOR ENHANCED GEOGRAPHICALLY-BASED AND TIME-BASED ONLINE ADVERTISING

• US 20090024476A1
• Filed: 07/18/2008
• Published: 01/22/2009
• Est. Priority Date: 07/18/2007
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: IDELIX Software Inc. (Lat49 Media Inc.)
• Inventors: Doyle, Michael, Jetha, Zeenat, Chong, Jamie, Komar, Robert, Chester, Tiffany, Morrow, Chloe, Montagnese, Catherine, Baar, David J. P., Carlisle, Andrew, Ippel, Keith
• Application Number:
  US12/175,512
• Publication Number:
  US 20090024476A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method for presenting advertisement images on a display screen, comprising: subdividing a map image into a plurality of geographic regions; associating a first advertisement image with a first region and a second advertisement image with a second region, the first and second regions being ones of the plurality of geographic regions; receiving a signal indicative of a region-of-interest, the region-of-interest being another of the plurality of geographic regions; selecting an advertisement image for the region-of-interest from among the first and second advertisement images; generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and, displaying the presentation on the display screen.

Claims

1. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into a plurality of geographic regions;

associating a first advertisement image with a first region and a second advertisement image with a second region, the first and second regions being ones of the plurality of geographic regions;

receiving a signal indicative of a region-of-interest, the region-of-interest being another of the plurality of geographic regions;

selecting an advertisement image for the region-of-interest from among the first and second advertisement images;

generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and

,

displaying the presentation on the display screen.

2. The method of claim 1 wherein the selecting includes comparing a first distance between the region-of-interest and the first region to a second distance between the region-of-interest and the second region.

3. The method of claim 1 wherein the selecting further comprises receiving a signal indicative of an input and comparing the input to one or more respective features of the first and second regions.

4. The method of claim 3 wherein the input is a browsing history.

5. The method of claim 3 wherein the input is user selected.

6. The method of claim 3 wherein the input is a location of a user.

7. The method of claim 1 wherein the selecting includes comparing a first price associated with the first advertisement image to a second price associated with the second advertisement image.

8. The method of claim 1 wherein the selecting includes comparing a first scale associated with the first advertisement image to a second scale associated with the second advertisement image.

9. The method of claim 1 wherein the selecting includes comparing a first distance between a feature in the map image and the first region to a second distance between the feature in the map image and the second region.

10. The method of claim 9 wherein the feature in the map image is a road.

11. The method of claim 9 wherein the feature in the map image is a landmark.

12. The method of claim 1 wherein the first and second advertisement images are further associated with first and second groups of regions of the plurality of geographic regions, respectively, and wherein the selecting includes determining whether the region-of-interest belongs to one of the first and second groups of regions.

13. The method of claim 1 wherein the selecting includes comparing a first distance between a location of a user and the first region to a second distance between the location of the user and the second region.

51. The method of claim 1 wherein the first and second regions are a plurality of regions and the first and second advertisement images are a respective plurality of advertisement images.

14. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into a plurality of geographic regions;

associating first and second advertisement images with a region within the plurality of geographic regions, the first advertisement image being associated with a first category of advertisement images and the second advertisement image being associated with a second category of advertisement images;

receiving a signal indicative of a region-of-interest, the region-of-interest corresponding to the region;

selecting an advertisement image for the region-of-interest from among the first and second advertisement images;

generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and

,

displaying the presentation on the display screen.

15. The method of claim 14 wherein the selecting further comprises receiving a signal indicative of an input and comparing the input to one or more respective features of the first and second categories of advertisement images.

16. The method of claim 15 wherein the input is an indication of a category of advertisement images.

17. The method of claim 15 wherein the input is a browsing history.

18. The method of claim 14 wherein the first and second categories of advertisement images are associated with first and second business classifications, respectively.

19. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into a plurality of geographic regions;

associating an advertisement image with a location within a region of the plurality of geographic regions;

receiving a signal indicative of a region-of-interest, the region-of-interest corresponding to the region;

generating a presentation of the region-of-interest, the presentation including the advertisement image; and

,

displaying the presentation on the display screen.

20. The method of claim 19 wherein the advertisement image is positioned at the location within the presentation.

21. The method of claim 19 wherein the advertisement image is an icon.

22. The method of claim 19 wherein the advertisement image is indicative of a business.

23. The method of claim 19 wherein the advertisement image is positioned other than at the location within the presentation.

24. The method of claim 23 and further comprising:

receiving a signal indicative of a selection of the advertisement image;

generating a new presentation of the region-of-interest wherein the new presentation includes the advertisement image positioned at the location; and

,

displaying the new presentation on the display screen to replace display of the presentation.

25. The method of claim 19 and further comprising:

receiving a signal indicative of a route, the location being proximate to a point along the route; and

,

including a representation of the route in the presentation.

26. The method of claim 25 wherein the representation includes a direction marker for the point.

27. The method of claim 26 wherein the direction marker is a direction marker icon.

28. The method of claim 26 wherein the direction marker includes the advertisement image.

29. The method of claim 26 wherein the direction marker and the advertisement image are combined.

30. The method of claim 26 wherein the direction marker is the advertisement image.

31. The method of claim 19 and further comprising:

receiving a signal indicative of a route, the location being proximate to a point along the route; and

,

including direction text for the point in the presentation.

32. The method of claim 31 wherein the direction text includes direction information or instructions associated with the point.

33. The method of claim 32 wherein the direction text begins with a direction marker for the point.

34. The method of claim 33 wherein the direction marker is a direction marker icon.

35. The method of claim 33 wherein the advertisement image is positioned at a side of the direction text.

36. The method of claim 33 wherein the advertisement image is positioned adjacent to the direction marker in the direction text.

37. The method of claim 33 wherein the direction marker is the advertisement image.

38. The method of claim 33 wherein the direction text includes the advertisement image.

39. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into a plurality of geographic regions;

receiving a signal indicative of a first region of the plurality of geographic regions;

sending a signal indicative of the first region to a server, the server associating a first advertisement image with the first region;

receiving the first advertisement image from the server;

generating a first presentation of the first region, the first presentation including the first advertisement image; and

,

displaying the first presentation on the display screen.

40. The method of claim 39 wherein the server associates a second advertisement image with a second region of the plurality of geographic regions, the second region being proximate the first region, and further comprising receiving the second advertisement image from the server with the first advertisement image.

41. The method of claim 40 and further comprising:

receiving a signal indicative of the second region;

generating a second presentation of the second region, the second presentation including the second advertisement image; and

,

displaying the second presentation on the display screen to replace display of the first presentation.

42. The method of claim 39 and further comprising:

receiving a signal indicative of a second region of the plurality of geographic regions;

sending a signal indicative of the second region to the server, the server associating a second advertisement image with the second region;

receiving the second advertisement image from the server;

generating a second presentation of the second region, the second presentation including the second advertisement image; and

,

displaying the second presentation on the display screen to replace display of the first presentation.

43. The method of claim 42 and further comprising determining whether a distance between the first and second regions exceeds a threshold.

44. The method of claim 43 wherein the sending of the signal indicative of the second region to the server only occurs if the threshold is exceeded.

45. The method of claim 42 and further comprising determining whether a boundary separating the first and second regions exists.

46. The method of claim 45 wherein the sending of the signal indicative of the second region to the server only occurs if the boundary exists.

47. The method of claim 42 and further comprising determining whether a time interval between the sending of the signal indicative of the first region to the server and the sending of the signal indicative of the second region to the server exceeds a threshold.

48. The method of claim 47 wherein the sending of the signal indicative of the second region to the server only occurs if the threshold is exceeded.

49. The method of claim 39 wherein the signal indicative of the first region includes a scale, the server associating a first advertisement image with the first region and the scale.

50. The method of claim 42 wherein the signal indicative of the second region includes a scale, the server associating a second advertisement image with the second region and the scale.