• US 20090030978A1
  • Filed: 10/03/2008
  • Published: 01/29/2009
  • Est. Priority Date: 08/12/1999
  • Status: Active Grant
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First Claim
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1. A device that can present media content and receive response information, the device comprising:

  • a memory storage unit;

    a processing unit coupled to the memory storage unit, the processing unit, in response to instructions stored in the memory storage unit, being operable to;

    render media content;

    receive response information while the media content is being rendered;

    associate the response information with the particular media content being rendered at the time the response information was received; and

    provide the response information to an external system for the purpose of triggering an action that is based at least in part on the response information and the particular media content.

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