System and Method for Stepped Loading of Web Page Content

• US 20090043727A1
• Filed: 10/13/2008
• Published: 02/12/2009
• Est. Priority Date: 10/04/2004
• Status: Abandoned Application

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Griffith, Mark Thomas, Suriya, Abdul Rahim Abdul Razak, Iyer, Viswanathan L., Harouche, Jeffrey J., Rao, Shashikant Anand, Narsipur, Keshav Aswathnarayana, Cohen, Jerome Anthony Jr.
• Application Number:
  US12/250,051
• Publication Number:
  US 20090043727A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A system and method for integrating customized content with the main content of a Web page where the customized content is generated after the main content has been loaded within a browser application of a client computer is disclosed. The system and method of the present invention maintains information relating to the main content of a Web page in a memory cache which is then used to locate offer content that is relevant to the main Web page content. The offer content may then be transmitted to the client computer where it is integrated with pre-loaded main content within a Web page.

Claims

1. A computer-implemented method for facilitating integration of primary content and subsequent integration of secondary content within a single web page, said method including:

transmitting, from a first computer to a second computer, a request for said primary content from said second computer, wherein said second computer retrieves said primary content from a first data source, performs an analysis of transaction data including financial transactions and travel transactions relating to an originator of said request, and formulates a parameter based on said primary content and said analysis;

receiving, at said first computer, said primary content;

displaying, at said first computer, said primary content;

receiving, at said first computer, said secondary content from said second computer, wherein said secondary content is retrieved by said second computer based on said parameter;

arranging said secondary content within said primary content; and

,

displaying said secondary content within said primary content.

2. The method of claim 1, wherein said primary content is stored within a memory cache of said second computer.

3. The method of claim 1, wherein said primary content and said secondary content includes dynamic content.

4. The method of claim 1, wherein said second computer formulates said parameter based upon business rules.

5. The method of claim 1, wherein said receiving said secondary content occurs simultaneous to said receiving said primary content.

6. The method of claim 1, wherein said secondary content includes offer related content.

7. The method of claim 1, wherein said secondary content includes offer related content in at least one of:

text and GIF format.

8. The method of claim 1, wherein said parameter includes at least one of:

customer identifier, number of offers, content type, and location identifier.

10. The method of claim 1, wherein said primary content includes a locater tag to determine when said primary content has loaded to a predefined level.

11. The method of claim 1, wherein said second computer analyzes said primary content to determine behavioral patterns relating to a user.

12. The method of claim 1, wherein said primary data includes travel data.

14. The method of claim 1, further including storing at least a portion of said primary content within a memory cache.

15. The method of claim 1, wherein said formulating said parameter includes formulating said parameter based upon a business rule.

16. The method of claim 1, wherein said transmitting said secondary content occurs simultaneous to said transmitting said primary content.

17. The method of claim 1, wherein said retrieving said secondary content includes retrieving offer related content.

18. The method of claim 1, wherein said parameter includes at least one of:

customer identifier, number of offers, content type, and location identifier.

19. The method of claim 1, further including inserting a tag within said primary content to determine when said primary content has loaded to a predefined level.

20. The method of claim 1, further including analyzing said primary content to determine behavioral patterns relating to a user.

9. A computer-readable storage medium containing a set of instructions for a general purpose computer, said instructions comprising:

transmitting, from a first computer to a second computer, a request for said primary content from said second computer, wherein said second computer retrieves said primary content from a first data source, performs an analysis of transaction data including financial transactions and travel transactions relating to an originator of said request, and formulates a parameter based on said primary content and said analysis;

receiving, at said first computer, said primary content;

displaying, at said first computer, said primary content;

receiving, at said first computer, said secondary content from said second computer, wherein said secondary content is retrieved by said second computer based on said parameter;

arranging said secondary content within said primary content; and

,

displaying said secondary content within said primary content.

13. A computer-implemented method for facilitating integration of primary content and subsequent integration of secondary content within a single web page, said method including:

receiving, at a second computer and from a first computer, a request for said primary content from said second computer;

retrieving said primary content from a first data source;

performing an analysis of transaction data including financial transactions and travel transactions relating to an originator of said request,

formulating a parameter based on said primary content and said analysis;

transmitting said primary content to said first computer;

retrieving said secondary content based on said parameter; and

,

transmitting said secondary content to said first computer such that said secondary content supplements said primary content and said secondary content is displayed within said primary content.