USER PROFILE GENERATION ARCHITECTURE FOR TARGETED CONTENT DISTRIBUTION USING EXTERNAL PROCESSES

• US 20090048977A1
• Filed: 06/06/2008
• Published: 02/19/2009
• Est. Priority Date: 07/07/2007
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Krishnaswamy, Dilip, Daley, Robert S., Lundqvist, Patrik, Aggarwal, Pooja
• Application Number:
  US12/134,620
• Publication Number:
  US 20090048977A1
• Time in Patent Office: Days
• US Class Current: 705/50
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 12/02 Protecting privacy or anonymity, e.g. protecting personally identifiable information [PII]
• CPC Class Codes: H04W 12/08 Access security

Abstract

A targeting-message profile may be obtained by a wireless access terminal (W-AT) by receiving a rule for establishing a user profile, synthesizing at least one profile attribute based on user behavior, and determining a need for further information based on the at least one profile attribute. Then, the W-AT may request the further information from an apparatus external to the W-AT, such as a server containing census information, receive the further information from the apparatus, and generate the profile based on the profile attributes and the further information.

Claims

1. A method for generating a content-message-related profile on a wireless access terminal (W-AT), the method comprising:

receiving a rule for establishing a user profile;

synthesizing at least one profile attribute based on user behavior;

determining a need for further information based on the at least one profile attribute;

requesting the further information from an apparatus external to the W-AT;

receiving the further information from the apparatus; and

generating the profile based on the profile attributes and the further information.

2. The method of claim 1, further comprising the further information including results of a query-based partial processing of the rule.

3. The method of claim 1, wherein the profile attribute includes location information.

4. The method of claim 1, wherein the further information includes location information.

5. The method of claim 1, further comprising:

using the rules to generate the content-message-related profile including a detection of location; and

acquiring a correspondence between the detection of location and demographic data obtained from the apparatus external to the W-AT.

6. The method of claim 1, further comprising:

using the rules to generate the content-message-related profile including a detection of location; and

acquiring a corresponding demographic data obtained from the apparatus external to the AT.

7. The method of claim 1, further comprising:

using profile based on the profile attributes to provide an association of advertisements and other media with user profile information, but without using individually identifiable customer information for that purpose on the W-AT or the subscriber network, and without disclosing individually identifiable customer information to non-government third parties.

8. The method of claim 1, wherein receiving a rule comprises receiving encrypted information.

9. The method of claim 1, wherein requesting the further information comprises using encrypted date to request the further information.

10. The method of claim 1, wherein receiving the further information comprises receiving encrypted information.

11. A wireless access terminal (W-AT), capable of generating a content-message-related profile, comprising:

a first circuit capable of receiving at least one rule for establishing a user profile;

a processor capable of synthesizing at least one profile attribute based on user behavior and the at least one rule, determining a need for further information based on the profile attribute, and in the case of the need for further information, requesting the further information from an apparatus external to the W-AT, the processor responding to the received further information by generating the profile based on the profile attributes and the further information.

12. The W-AT of claim 11, wherein the first receiving circuit is capable of acquiring a correspondence of demographic data obtained from an apparatus external to the W-AT based on the one profile attribute.

13. The W-AT of claim 11, therein the processor is further capable of detecting or receiving location information;

and

the first receiving circuit is capable of acquiring a correspondence of demographic data obtained from an apparatus external to the W-AT based on the location information.

14. The W-AT of claim 11, further comprising:

a circuit module capable of using the generated user profile to provide an association of advertisements and other media with information in the user profile, but without using individually identifiable customer information for that purpose on the W-AT or the subscriber network, and without disclosing individually identifiable customer information to commercial third parties.

15. A wireless access terminal (W-AT), capable of generating a content-message-related profile, comprising:

means for receiving a rule for establishing a user profile;

means for synthesizing at least one profile attribute based on user behavior;

means for determining a need for further information based on the profile attribute;

means for requesting the further information from an apparatus external to the W-AT;

means for receiving further information from the apparatus; and

means for generating the profile based on the profile attributes and the further information.

16. The W-AT of claim 15, further comprising:

means for using the rules to generate the content-message-related profile including a detection of location; and

means for acquiring a correspondence between the detection of location and demographic data obtained from the apparatus external to the W-AT.

17. The W-AT of claim 15, further comprising:

means for using the rules to generate the content-message-related profile including a detection of location; and

means for acquiring a corresponding demographic data obtained from the apparatus external to the AT.

18. The W-AT of claim 15, further comprising:

means for using the profile attributes to provide an association of advertisements and other media with user profile information, but without using individually identifiable customer information for that purpose on the W-AT or the subscriber network, and without disclosing individually identifiable customer information to non-government third parties.

19. A computer program product, comprising:

a computer-readable medium comprising;

a first instruction for causing a computer to receive a rule for establishing a user profile;

a second instruction for causing the computer to synthesize at least one profile attribute based on user behavior;

a third instruction for causing the computer to determine a need for further information based on the profile attribute;

a fourth instruction for causing the computer to request the further information from an apparatus external to the W-AT;

a fifth instruction for causing the computer to receive further information from the apparatus; and

a sixth instruction for causing the computer to generate the profile based on the profile attributes and the further information.

20. The computer program product of claim 19, further comprising:

a seventh instruction for using the rules to generate the content-message-related profile including a detection of location; and

an eighth instruction for acquiring a correspondence between the detection of location and demographic data obtained from the apparatus external to the W-AT.

21. A chipset including at least one semiconductor integrated circuit chip, for use in a wireless communication device (WCD), the chipset comprising:

a circuit capable of receiving a rule for establishing a user profile;

a circuit capable of synthesizing at least one profile attribute based on user behavior, determining a need for further information based on the profile attribute, and in the case of the need for further information, requesting the further information from an apparatus external to the W-AT, the processor responding to the received further information by generating the profile based on the profile attributes and the further information.

22. A wireless communication system capable of communicating with a plurality of wireless access terminals (W-ATs) and capable of delivering content messages in accordance with content-message-related profiles generated on the W-ATs, the wireless communication system, comprising:

a wireless air interface;

a circuit capable of providing one or more rules for establishing a user profile based on user behavior;

a circuit capable of delivering content-messages responsive to information received from the W-ATs.

23. The wireless communication system of claim 22, wherein the rules include

one or more first rules for the detection of location;

and

one or more second rules allowing the acquisition of demographic data based on detected location information from an apparatus external to the W-AT.

24. The wireless communication system of claim 22, further comprising:

rules providing an association of advertisements and other media using information in the user profile, but without using individually identifiable customer information for that purpose on the W-AT or the subscriber network, and without disclosing individually identifiable customer information to commercial third parties.