METHOD OF ADMINISTERING A SEARCH ENGINE WITH A MARKETING COMPONENT
First Claim
1. A method of administering a search engine through a computer system having at least one server, at least one client device, and a communication network operatively and electrically connecting the client device to the at least one server, the method comprising the steps of:
- providing a primary search engine website running on the at least one server without transmitting advertisements to the at least one client device;
accessing, by a user from the client device, the primary search engine website, and entering search data into the at least one client device by the user, the user having previously agreed to access the primary search engine to perform a designated percentage of searches;
transmitting the search data to the at least one server;
generating, with a search engine program on the at least one server, search results associated with the search data and displaying the search results associated with the search data at the at least one client device;
tracking a percentage of searches performed by the user with the primary search engine; and
providing access to at least one service program to the user through an application program on the at least one server if the percentage of searches performed at least equals the designated percentage.
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Accused Products
Abstract
A computer system capable of administering a search engine program with a marketing component, which includes at least one client device operatively connected to a host server through a communication network to communicate data between the client device and the host server. The marketing component includes free or discounted access to an application program that provides various services in exchange for the user'"'"'s agreement to use the search engine program as a primary search engine. The search engine is free of advertisements, except for paid placement listings.
36 Citations
20 Claims
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1. A method of administering a search engine through a computer system having at least one server, at least one client device, and a communication network operatively and electrically connecting the client device to the at least one server, the method comprising the steps of:
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providing a primary search engine website running on the at least one server without transmitting advertisements to the at least one client device; accessing, by a user from the client device, the primary search engine website, and entering search data into the at least one client device by the user, the user having previously agreed to access the primary search engine to perform a designated percentage of searches; transmitting the search data to the at least one server; generating, with a search engine program on the at least one server, search results associated with the search data and displaying the search results associated with the search data at the at least one client device; tracking a percentage of searches performed by the user with the primary search engine; and providing access to at least one service program to the user through an application program on the at least one server if the percentage of searches performed at least equals the designated percentage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of administering a search engine through a computer system having at least one server, at least one client device, and a communication network operatively and electrically connecting the client device to the at least one server, the method comprising the steps of;
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providing a primary search engine website running on the at least one server without transmitting advertisements to the at least one client device; accessing, by a user from the client device, the primary search engine website, and entering search data into the at least one client device by the user, the user having previously agreed to access the primary search engine to perform at least a designated number of searches; transmitting the search data to the at least one server; generating, with the at least one server, search results associated with the search data and displaying the search results associated with the search data at the at least one client device; tracking a number of searches performed by the user with the primary search engine with an application program; and providing access to at least one service to the user through the application program if the number of searches performed at least equals the designated number. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system connected by a communication network for administration of a search engine with a marketing component:
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at least one client device connected to the communication network; at least one server device electrically connected to the communications network so that tracking data can be sent from the at least one client device to the at least one server device, such tracking data including a percentage of searches performed on a primary search engine, wherein the at least one server device compares the tracking data with a designated percentage of searches to determine if the user is provided access to at least one service program, wherein the search engine program generates a paid placement listing without transmitting advertisements to the at least one client device.
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Specification