Interactive presentation and distribution of web content having a search feature

• US 20090055400A1
• Filed: 10/03/2007
• Published: 02/26/2009
• Est. Priority Date: 08/20/2007
• Status: Abandoned Application

• Current Assignee: TinBu LLC (Lottery.com, Inc.)
• Original Assignee: TinBu LLC (Lottery.com, Inc.)
• Inventors: Tu, Bin, Brier, John J.
• Application Number:
  US11/906,637
• Publication Number:
  US 20090055400A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A data module for display in web content on a webpage, and a method of presenting the web content. The module includes data content for display on a webpage having publisher content, a search field coupled to the data content, an advertisement coupled to the data content, and a link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content. The method includes generating a data module by coupling an advertisement and a search field to data content, providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content, displaying the data module on a webpage, and refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data content, advertisement, and search field in the data module on the webpage.

Claims

1. A data module comprising:

data content pertaining to a particular topic for display on a webpage independent of publisher content displayed on the webpage;

a search field displayed within the data content;

an advertisement presented within the data content;

a link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content.

2. A data module of claim 1, wherein the search field is coupled to a search engine.

3. A data module of claim 2, wherein the search engine is a Yahoo search engine.

4. A data module of claim 2, wherein the search engine is a Google search engine.

5. A data module of claim 1, wherein the advertisement is specific to the publisher content.

6. A data module of claim 1, wherein the advertisement is specific to the data content.

7. A data module of claim 1, wherein the advertisement includes an associated HTML link that is displayed in the data content.

8. A data module of claim 1, wherein the link is an HTML link.

9. A method of presenting web content on a webpage, the method comprising:

generating a data module by coupling an advertisement and a search field to data content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data content, advertisement, and search field in the data module on the webpage.

10. A method of claim 9, wherein generating the data module includes coupling the search field to a search engine.

11. A method of claim 9, wherein displaying the data module includes distributing the data module to a plurality of websites.

12. A method of claim 9, wherein refreshing the webpage includes displaying additional advertisements in the manipulated data module.

13. A method of claim 9, wherein refreshing the webpage includes presenting the advertisement as specific to the publisher content.

14. A method of claim 9, wherein refreshing the webpage includes presenting the advertisement as specific to the data content.

15. A method of presenting web content on a webpage, the method comprising:

generating a data module by coupling an advertisement to data content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage having publisher content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data content and advertisement in the data module on the webpage.

16. A method of claim 15, wherein refreshing the webpage includes displaying additional advertisements in the data module.

17. A method of presenting web content to increase page views of a webpage, the method comprising:

displaying publisher content on a webpage;

exhibiting data content on the webpage;

providing at least one link in the data content for allowing a viewer of the webpage to manipulate the data content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to present the manipulated data content on the webpage.

18. A method of claim 17, further comprising coupling at least one advertisement to the data content.

19. A method of claim 18, wherein refreshing the webpage includes displaying additional advertisements on the webpage along with the manipulated data content.

20. A method of presenting a data module on a webpage to increase the number of advertisements presented to a viewer of the webpage, the method comprising:

displaying a data module having data content and at least one advertisement on a webpage having publisher content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content in the data module; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data module on the webpage.

21. A method of claim 20, wherein refreshing the webpage includes displaying additional advertisements in the data module on the webpage.

22. A data module comprising:

data content pertaining to a particular topic for display on a webpage independent of publisher content displayed on the webpage;

an advertisement displayed within the data content;

a link in the data content for allowing a viewer of the webpage to manipulate the data content.

23. A data module of claim 22, wherein the advertisement is a geographically targeted advertisement.

24. A data module of claim 22, wherein the advertisement includes a video component that is presented to the viewer in response to receiving a selection of the link from the viewer.

25. A data module of claim 22, wherein the advertisement includes an audio component that is presented to the viewer in response to receiving a selection of the link from the viewer.

26. A data module of claim 22, wherein the advertisement is specific to the publisher content.

27. A data module of claim 22, wherein the advertisement is specific to the data content.

28. A data module of claim 22, wherein the advertisement includes an associated HTML link that is displayed in the data content.

29. A data module of claim 22, wherein the link is an HTML link.

30. A method of presenting web content on a webpage, the method comprising:

generating a data module by coupling a geographically targeted advertisement to data content;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage having publisher content; and

refreshing the webpage, in response to receiving a selection of the link from the viewer, to display the manipulated data module on the webpage and present the advertisement to the viewer.

31. A method of claim 30, wherein displaying the data module includes distributing the data module to a plurality of websites.

32. A method of claim 30, wherein refreshing the webpage includes displaying additional advertisements in the manipulated data module.

33. A method of claim 30, wherein refreshing the webpage includes presenting the advertisement to the viewer in an audio format.

34. A method of claim 30, wherein refreshing the webpage includes presenting the advertisement to the viewer in a video format.

35. A method of claim 30, wherein refreshing the webpage includes presenting the advertisement as specific to the publisher content.

36. A method of claim 30, wherein refreshing the webpage includes presenting the advertisement as specific to the data content.