Increasing Website Revenue Generation Through Distribution of Interactive Web Content
First Claim
1. A method of presenting web content to increase page views of a webpage, the method comprising:
- coupling an advertisement to specific data content to generate a data module;
providing at least one link in the data module to allow a viewer of the webpage to manipulate the data content;
displaying the data module on a webpage at one or more websites;
identifying selections of the link made by the viewer; and
refreshing the webpage and data module, in response to each selection of the link, to generate a page view corresponding to each selection.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method of presenting web content on a webpage to increase website revenue generation. The method includes generating a data module by coupling an advertisement to specific data content, providing at least one link in the data module to allow a viewer of the webpage to manipulate the data content, displaying the data module on a webpage at one or more websites, identifying selections of the link made by the viewer, and refreshing the webpage, in response to each selection of the link, to generate a page view corresponding to each selection. Refreshing the webpage can further include displaying the manipulated data content and additional advertisements in the data module on the webpage.
42 Citations
19 Claims
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1. A method of presenting web content to increase page views of a webpage, the method comprising:
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coupling an advertisement to specific data content to generate a data module; providing at least one link in the data module to allow a viewer of the webpage to manipulate the data content; displaying the data module on a webpage at one or more websites; identifying selections of the link made by the viewer; and refreshing the webpage and data module, in response to each selection of the link, to generate a page view corresponding to each selection. - View Dependent Claims (2, 3, 4)
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5. A method of increasing the number of advertisements presented to a viewer of a webpage, the method comprising:
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displaying, at one or more websites, a data module having data content and at least one advertisement on a webpage; providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content in the data module; identifying selections of the link made by the viewer; and refreshing the webpage, in response to each selection of the link, to display the manipulated data content and additional advertisements in the data module on the webpage. - View Dependent Claims (6, 7, 8, 9, 10)
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11. A method of increasing website revenue, the method comprising:
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providing a data module having
1) data content pertaining to a particular topic for display on a webpage independent of publisher content displayed on the webpage,
2) at least one link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content, and
3) at least one advertisement displayed within the data content;distributing the data module to one or more websites through a computer or communication network; displaying the data module on a webpage at the one or more websites; identifying selections of the link made by the viewer; and refreshing the webpage, in response to each selection of the link, to
1) generate a page view and
2) display the manipulated data content and additional advertisements in the data module on the webpage. - View Dependent Claims (12)
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13. A system for increasing website revenue comprising:
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at least one client platform displaying a webpage to a viewer; a data store storing a data module having
1) data content pertaining to a particular topic for display on the webpage independent of publisher content displayed on the webpage,
2) at least one link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content, and
3) at least one advertisement displayed within the data content; anda processor coupled to the data store and in communication with the client platform through a computer or communication network, the processor displaying the data module on the webpage, the processor identifying selections of the link made by the viewer, and in response to each selection, refreshing the webpage to
1) generate a page view and
2) display the manipulated data content and additional advertisements in the data module on the webpage. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification