Advertisement Profiling and Selection
First Claim
Patent Images
1. A method comprising:
- receiving data associated with a television viewer action directed at an advertisement, the advertisement comprising advertisement identification and category information;
determining advertisement consumption data using the received data; and
transmitting the advertisement consumption data.
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Accused Products
Abstract
In one embodiment, advertisement consumption data is determined for a viewer. An advertisement is selected from a server based on the determined advertisement consumption data, and the advertisement identification is inserted into a transport stream. A hierarchical categorization of advertisements is used to provide granularity to the advertisement consumption data.
16 Citations
20 Claims
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1. A method comprising:
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receiving data associated with a television viewer action directed at an advertisement, the advertisement comprising advertisement identification and category information; determining advertisement consumption data using the received data; and transmitting the advertisement consumption data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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receiving an advertisement; determining category information for the advertisement; and adding the category information to the advertisement. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a processor configured to; receive data associated with a television viewer action directed at an advertisement, the advertisement comprising advertisement identification and category information; determine advertisement consumption data using the received data; and transmit the advertisement consumption data; and memory. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification