System And Method Of Collecting Market-Related Data Via A Web-Based Networking Environment

• US 20090076887A1
• Filed: 10/16/2007
• Published: 03/19/2009
• Est. Priority Date: 09/16/2007
• Status: Abandoned Application

• Current Assignee: VCVC III LLC (Vulcan, Inc.)
• Original Assignee: VCVC III LLC (Vulcan, Inc.)
• Inventors: White, Scott, Spivack, Nova
• Application Number:
  US11/873,388
• Publication Number:
  US 20090076887A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/367 Ontology
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

Systems and methods of tracking web content provided by a plurality of users. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of hosting web content in response to receiving a request from a user of the plurality of users. One embodiment can include, identifying a set of relational attributes of the user associated with the web content, enforcing a set of rules that govern accessibility of the web content, the set of rules to be determined based the set of relational attributes, tracking access and distribution of the web content by one or more of the plurality of users, and collecting data related to the access and distribution of the web content among the one or more of the plurality of users.

Claims

1. A method of tracking web content provided by a plurality of users, comprising:

hosting web content in response to receiving a request from a user of the plurality of users;

identifying a set of relational attributes of the user associated with the web content;

enforcing a set of rules that govern accessibility of the web content, the set of rules to be determined based on the set of relational attributes;

tracking access and distribution of the web content by one or more of the plurality of users; and

collecting data related to the access and distribution of the web content among the one or more of the plurality of users.

2. The method of claim 1, further comprising identifying a set of preferences of a content provider associated with accessibility of the web content, wherein the content provider is a third-party host of the web content.

3. The method of claim 1, further comprising identifying user metadata of user information of the plurality of users, wherein the set of rules is further determined by one or more of the set of preferences of the content provider and the user metadata.

4. The method of claim 1, further comprising identifying metadata of the web content.

5. The method of claim 4, wherein the metadata of the web content is identifiable via meta-tags provided by the user.

6. The method of claim 5, wherein the metadata of the web content comprises information associated with one or more of a type, property, intellectual content, a set of keywords, a set of tags, and access rights of the web content.

7. The method of claim 6, wherein the metadata of the web content to provide data associated with multimedia composition of the web content, wherein the multimedia composition comprises one or more of textual, graphics, video, interactive, and animation content.

8. The method of claim 1, further comprising making a pre-determined set of inquiries to the user to determine the set of relational attributes.

9. The method of claim 8, further comprising making a set of inquiries to the user to identify the set of relational attributes, wherein the set of inquiries are specifiable by the content provider.

10. The method of claim 1, wherein the web content comprises promotional content, wherein the promotional content comprises one or more of an advertisement, a sales promotion, a notice, a product placement, a publication, a sponsorship, an announcement, a broadcast, a commercial, and an endorsement.

11. The method of claim 2, further comprising assessing fees from the content provider for hosting the web content provided by the content provider.

12. The method of claim 11, further comprising providing tiered service levels based on an adopted fee structure of the content provider.

13. The method of claim 11, further comprising determining a plurality of performance metrics of the promotional content and providing one or more sets of the plurality of the performance metrics to the content provider based on the adopted fee structure.

14. The method of claim 13, further comprising determining quantified performance metrics and the statistical attributes of the quantified performance metrics.

15. The method of claim 13, further comprising identifying one or more relationships between the plurality of performance metrics of the promotional content and the user metadata of the plurality of users.

16. The method of claim 15, further comprising identifying a set of users to whom the promotional content is to be targeted towards, the set of users to be identified based on one or more of the metadata of the web content comprising the promotional content and the user metadata of the plurality of users.

17. The method of claim 16, further comprising providing tiered placements of the web content based on the adopted fee structure of the content provider, wherein the tiered placements of the web content to be presented to a user in response to one or more of a relevant query by the user and an identified set of users having a likelihood of interest in the web content based on the user metadata of the plurality of users.

18. The method of claim 1, wherein one or more of the metadata of the web content and the user metadata of the plurality of users comprise semantic metadata.

19. The method of claim 18, further comprising identifying one or more of semantic items and semantic tags based on the semantic metadata of the web content and determining topical information related to the web content based on the semantic metadata.

20. The method of claim 19, further comprising further identifying relevant subject matter to the web content via Bayesian classification based on the semantic metadata.

21. The method of claim 19, further comprising identifying a set of related concepts to the web content through entity detection and ontological classification based on the semantic data and one or more sets of ontologies.

22. The method of claim 19, further comprising identifying web-based objects related to the web content and providing the web-based objects to one or more users having a reasonable likelihood of interest in the web content.

23. The method of claim 22, wherein the web-based objects are identifiable based on one or more of the detection of related intellectual content through semantics and an identification of related intellectual content through keyword matches.

24. The method of claim 22, further comprising identifying one or more users having the reasonable likelihood of interest in the web content by comparing the identified semantic metadata of the user metadata and the semantic metadata of the web content.

25. The method of claim 18, further comprising providing tiered placements of a plurality of web content based on an identified social distance between one or more of the users that provided the plurality of web content and the user that placed a relevant query, the relevant query to trigger one or more of a semantic match and a keyword match with the plurality of web content.