Method, system and apparatus for dynamic advertisement delivery

• US 20090083150A1
• Filed: 04/25/2006
• Published: 03/26/2009
• Est. Priority Date: 04/26/2005
• Status: Abandoned Application

• Current Assignee: Governing Dynamics, LLC
• Original Assignee: Governing Dynamics, LLC
• Inventors: Mashinsky, Alex
• Application Number:
  US11/918,794
• Publication Number:
  US 20090083150A1
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method, system and apparatus for the dynamic delivery of voice and video advertisements to stores, billboards O and movie screens is provided. The inventory of advertisements is managed from a centralized location and can be accessed directly or via a global network, such as, for example, the internet. Other items that may be incorporated into the inventory include bulletins, messages, and other entertainment media. Checkout information is gathered in stored and fed back into the system so that users can see the real-time effects of advertising campaigns. Users may also modify advertising campaigns in response to the real time checkout data in order to gain maximum benefit from the campaign.

Claims

1. A method for dynamic advertisement delivery comprising:

receiving at least one advertisement from an advertiser;

storing the advertisement on a system;

providing the advertiser access to the system, wherein the advertiser designates advertisement distribution characteristics associated with at least one registered advertising venue for any advertisement submitted by the advertiser;

distributing the at least one advertisement according to the designated distribution characteristics; and

collecting sales data from the advertising venues in a remote sales reporting node corresponding to the distributed advertisements associated with the advertiser, wherein said remote sales reporting node transmits the collected sales data back to the system in real time.

2. The method of claim 1, further comprising transmitting unprocessed sales data back to the system by the remote sales reporting node.

3. The method of claim 1, further comprising transmitting processed sales data reports back to the system by the remote stales reporting node.

4. The method of claim 1, wherein said distributing further comprises providing at least one media player within each advertising venue, said at least one media player being networked with the advertisement delivery system and having at least one audio and/or video unit.

5. The method of claim 4, further comprising providing a media player having an interactive device capable of receiving customer input.

6. The method of claim 5, wherein the media player is capable of converting files into audio and/or video data feeds.

7. The method of claim 6, wherein advertisements are transferred from the system to media players and stored locally for distribution.

8. The method of claim 7, wherein the media player is capable of either receiving a distribution parameter update from the system or initiating a request for a distribution parameter update.

9. The method of claim 5, further comprising:

connecting an emergency services group to the system, and

distributing an emergency bulletin to all media players connected to the system.

10. The method of claim 9, further comprising specifying a geographic distribution area for distribution area of the emergency bulletin, said specifying performed by the emergency service group.

11. The method of claim 1, further comprising collecting sales data from third party networks connected to the system, and analyzing said third party network sales data either combined with or separately from the sales data provided by the remote sales reporting node.

12. A method for dynamic advertisement delivery and advertising inventory management comprising:

receiving a plurality of advertisements from advertisers;

managing store advertising inventory from a centralized location;

playing the advertisement within one or more participating stores;

collecting point of sale information from the participating stores in real time; and

correlating customer checkout information to advertisements played within the participating store, and modifying the playing of advertisements based on said checkout information in real time

13. The method of claim 12, further comprising providing at least one media player within the store, said media players having a network of audio and video players located in stores and consumer purchase areas, said media players being connected to a central server via an IP network with dialup, dedicated or wireless connectivity.

14. The method according to claim 12, wherein said playing comprises at least one of displaying advertisements in all participating stores, in stores in a particular region, in a particular chain of stores, in a particular store, in a particular department or aisle of a store, or a combination of one or more of the above.

15. A system for dynamic advertisement delivery and advertising inventory management comprising:

a dynamic advertisement delivery network controller (DADN) (10);

a plurality of advertising buyers connected to the dynamic advertisement delivery network controller;

a plurality of advertising venues (260) connected to the dynamic advertisement delivery network controller (10) and providing advertising space for sale to advertising buyers;

at least one remote sales reporting node (250) in each of the advertising venues connected to the dynamic advertisement delivery network for reporting real time sales information to the DADN controller;

a sales data analysis module (120) within the DADN controller (10) and adapted to analyze sales data in real time and provide feedback to the advertising buyers and sellers also in real time to enable the buyers to dynamically change or alter their advertisements.

16. The system according to claim 15, further comprising at least one media player (280) in each of said plurality of advertising venues, said at least one media player having at least one video and/or audio network for displaying the advertising to the customers

17. The system according to claim 16, wherein the advertising buyers are connected to the DADN controller via a global network of computers, such as the internet.

18. The system according to claim 17, wherein the advertising venues (260) are connected to the DADN controller via an IP network (270).

19. The system according to claim 16, further comprising customer scanners (265) in each of the advertising venues, said scanners in communication with the DADN controller (10) and said at least one remote sales reporting node (250), said scanners providing additional information to the customers relating to a particular scanned product.

20. The system according to claim 16, further comprising printers (266) in each of the advertising venues (260), said printers connected to the DADN controller (10) and adapted to provide printed advertisements, coupons or other promotional information to the customer in response to

21. The system according to claim 16, wherein said advertising venues include managers and/or advertising promotion managers that are connected to the DADN controller through a global network of computers such that they may dynamically change any promotion and/or advertising space display in substantially real time based on the feedback provided by the remote sales reporting nodes.

22. The system according to claim 16, further comprising an emergency service provider (245) connected to the DADN controller (10), said DADN controller enabling broadcast of emergency service notifications on one or more media players contained with in one or more of the plurality of advertising venues.

23. The system according to claim 16, wherein said DADN controller further comprises a plurality of databases (119, 121) corresponding to at least one of sales data, advertising scheduling, advertising contracts, emergency services, advertisements, advertising buyers and advertising buyer registration information.

24. The system according to claim 16, wherein said DADN controller further comprises:

user input (111) control to enable advertising buyers to change or modify the content of advertisements, bulletins and messages, the time of play, frequency of play, and the area of play by a direct connection to the DADN controller via the Internet.