Apparatus and Methods for Enabling Targeted Insertion of Advertisements Using Metadata as In-Content Descriptors

• US 20090083186A1
• Filed: 08/13/2008
• Published: 03/26/2009
• Est. Priority Date: 09/25/2007
• Status: Active Grant

• Current Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Original Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Inventors: Biswal, Bharat Bhusan, Dharmaji, Srinivasa
• Granted Patent: US 8,214,273 B2
• Time in Patent Office: Days
• US Class Current: 705/50
• CPC Class Codes: G06Q 20/383 Anonymous user system
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided.

Claims

1. A computer implemented method for displaying a targeted advertisement in a content stream on a mobile display terminal, the method comprising the steps of:

generating said targeted advertisement;

generating an in-content descriptor associated with said targeted advertisement, said in-content descriptor containing instructions for inserting said targeted advertisement at a specific ad spot in said content stream;

transmitting said targeted advertisement and said in-content descriptor to said mobile display terminal;

storing said targeted advertisement and said in-content descriptor on said mobile device;

receiving said content stream on said mobile display terminal; and

inserting said targeted advertisement at said specific ad spot in said content stream according to instructions contained in said in-content descriptor.

2. The method of claim 1, wherein said in-content descriptor comprises channel identification, program identification, ad pod identification, start time, end time, and ad list priority.

3. The method of claim 1, wherein said in-content descriptor is encrypted.

4. The method of claim 3, wherein said encryption comprises a private key.

5. The method of claim 1, wherein said targeted advertisement and said in-content descriptor is downloaded before said content stream.

6. The method of claim 1, wherein said in-content descriptor comprises instructions for prioritizing an order of insertion of a plurality of targeted advertisements.

7. The method of claim 1, further comprising the steps of:

transmitting said content stream from a major network to a mobile network operator; and

transmitting said content stream to an ad servicing platform group for generating said targeted advertisement and generating said in-content descriptor.

8. The method of claim 1, further comprising the step of identifying said targeted advertisement from a plurality of advertisements.

9. The method of claim 1, further comprising the step of displaying said content stream containing said targeted advertisement on a display of said mobile display terminal.

10. An advertisement servicing platform group comprising:

an advertisement serving platform for generating a targeted advertisement and an in-content descriptor associated with said targeted advertisement, said in-content descriptor comprising instructions for inserting said targeted advertisement into an ad spot in a content stream; and

a handset client for filtering, downloading, and storing said targeted advertisement and said in-content descriptor, said handset client inserting said targeted advertisement into said content stream according to instructions in said in-content descriptor.

11. The advertisement servicing platform group of claim 10, wherein said advertisement serving platform generates an encrypted in-content descriptor and said handset client decrypts said encrypted in-content descriptor.

12. The advertisement servicing platform group of claim 10, wherein said in-content descriptor comprises channel identification, program identification, ad pod identification, start time, end time, and ad list priority.

13. The advertisement servicing platform group of claim 10, wherein said handset client is stored on a mobile display terminal.

14. The advertisement servicing platform group of claim 13, wherein said content is distributed to said mobile display terminal using a multicast network.

15. A mobile display terminal for displaying a targeted advertisement in a content stream, comprising:

a handheld client for filtering said targeted advertisement and an in-content descriptor associated with said targeted advertisement from a plurality of advertisements;

a computer-readable medium for storing said targeted advertisement and said in-content descriptor associated with said targeted advertisement;

a processor for recognizing and processing said in-content descriptor to extract metadata contained in said in-content descriptor; and

means for inserting said in-content descriptor into said content stream at an ad spot according to said metadata contained in said in-content descriptor.

16. The mobile display terminal of claim 15, wherein said targeted advertisement and said in-content descriptor and transmitted to said mobile display terminal on a multicast network.

17. The mobile display terminal of claim 15, wherein said targeted advertisement and said in-content descriptor are stored before said mobile display terminal receives said content.

18. The mobile display terminal of claim 15, further comprising a display for displaying said content stream containing said targeted advertisement.

19. The mobile display terminal of claim 15, wherein said targeted advertisement is inserted into said ad spot according to a priority contained in said in-content descriptor.

20. The mobile display terminal of claim 15, wherein said in-content descriptor is encrypted.