MEASURING USER ENGAGEMENT DURING PRESENTATION OF MEDIA CONTENT
First Claim
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1. A method comprising:
- determining a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and
identifying at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices.
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Abstract
The subject matter disclosed herein relates to distribution of media content.
175 Citations
44 Claims
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1. A method comprising:
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determining a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and identifying at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices. - View Dependent Claims (2, 3, 4, 5)
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6. A system comprising:
at least a first computing platform, said first computing platform being adapted to; determine a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and identify at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices. - View Dependent Claims (7, 8, 9, 10)
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11. An article comprising:
a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to; determine a plurality of user interaction indices associated with a corresponding plurality of gated media content segment presentations; and identify at least one subsequent media content segment based, at least in part, on at least two of said plurality of user interaction indices.
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12. A method comprising:
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accessing user interaction data associated with a presentation rendered based, at least in part, on at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and determining at least one user engagement value based at least in part on said user interaction data. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. An apparatus comprising:
a computing platform, said computing platform being adapted to; access user interaction data associated with a presentation of at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and determine at least one user engagement value based at least in part on said user interaction data. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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30. An article comprising:
a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to; access user interaction data associated with a presentation of at least a portion of a gating segment of a media content segment, wherein said presentation comprises a threshold event that occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event; and determine at least one user engagement value based at least in part on said user interaction data.
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31. A method comprising:
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accessing at least a portion of a gating segment of a media content segment; rendering a presentation based, at least in part, on said portion of said gating segment; gathering user interaction data from at least one user interface device during at least a portion of said presentation; and initiating a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event. - View Dependent Claims (32, 33, 34, 36, 38)
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35. An apparatus comprising:
a computing platform, said computing platform being adapted to; access at least a portion of a gating segment of a media content segment; render a presentation based, at least in part, on at least said portion of said gating segment; gather user interaction data during at least a portion of said presentation; and initiate a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event. - View Dependent Claims (37, 39, 40, 41)
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42. An article comprising:
a storage medium comprising machine-readable instructions stored thereon which, if executed on a computing platform, are adapted to cause said computing platform to; access at least a portion of a gating segment of a media content segment; provide a presentation of at least said portion of said gating segment; gather user interaction data during at least a portion of said presentation; and initiate a threshold event associated with said gating segment during said presentation, wherein said threshold event occurs after a start of said presentation and said user interaction data is temporally associated with said threshold event. - View Dependent Claims (43, 44)
Specification