Mobile Device Marketing and Advertising Platforms, Methods, and Systems

• US 20090089131A1
• Filed: 07/09/2008
• Published: 04/02/2009
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Tsakalos, Konstantinos, Moukas, Alexandros, Dendris, Nikolaos, Giannakis, Konstantinos, Kontarinis, Dimitrios, Kaskavelis, Christos, Nassiakou, Maria
• Granted Patent: US 8,099,316 B2
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A mobile marketing campaign platform comprising:

a planning module comprising;

a definition module for setting budget and objectives; and

a design module for designing the campaign utilizing a plurality of templates;

an execution module comprising;

design tools for designing an executable campaign from the campaign design made from the templates; and

operating tools for causing the executable campaign to execute over a mobile service; and

a reporting module comprising;

a tracking module for tracking at least one of a campaign activity, the campaign performance objectives; and

the brand performance objectives, wherein the brand is a feature of the campaign.

2. The mobile marketing campaign platform of claim 1 wherein execution of each activity is performed using a state machine representation.

3. The mobile marketing campaign platform of claim 1 further comprising a personalization engine configured to receive and filter profile information, the executable campaign targeting an audience based on the profile information.

4. A mobile marketing campaign method comprising the steps of:

planning a campaign comprising the steps of;

defining a budget and objectives; and

designing the campaign utilizing a plurality of templates;

executing the campaign comprising the steps of;

designing an executable campaign from the campaign design made from the templates; and

causing the executable campaign to execute over a mobile service; and

reporting the results of the campaign comprising the steps of;

tracking at least one of a campaign activity, the campaign performance objectives and the brand performance objectives, wherein the brand is a feature of the campaign.

5. The method of claim 4 further comprising collecting and filtering profile information, and directing the executable campaign to an audience based upon the profile information.

6. A mobile device campaign based advertising system, the system comprising

a user interface that links to a planning module;

and an execution module;

the planning module comprising;

a definition module for setting budget and objectives; and

a design module for designing the campaign utilizing a plurality of templates;

the execution module comprising;

design tools for designing an executable campaign from the campaign design made from the templates; and

operating tools for causing the executable campaign to execute over a mobile service, wherein the executable campaign comprises a plurality of activities, wherein execution of each activity is performed using a state machine representation.

7. A mobile marketing campaign platform comprising:

a planning module comprising;

a definition module for setting budget and objectives; and

a design module for designing the campaign utilizing a plurality of templates; and

an execution module comprising;

design tools for designing an executable campaign from the campaign design made from the templates; and

operating tools for causing the executable campaign to execute over a mobile service.

8. The mobile marketing campaign platform of claim 7 further comprising a community module, the community module associated with the executable campaign, the community providing a forum to a user community for additional content related to the campaign.

9. The mobile marketing campaign platform of claim 8 wherein the user community comprises a segment of members targeted by the campaign.

10. The mobile marketing campaign platform of claim 8 further comprising a broadcast module, the broadcast module configured to transmit a data set to members of the user community.

11. A mobile marketing campaign method comprising the steps of:

planning a campaign comprising the steps of;

defining a budget and objectives; and

designing the campaign utilizing a plurality of templates; and

executing the campaign comprising the steps of;

designing an executable campaign from the campaign design made from the templates; and

broadcasting elements of the executable campaign to a plurality of users, the users forming a community.

12. The method of claim 11 wherein the community is associated with the executable campaign, the community providing a forum for additional content related to the campaign.

13. The method of claim 12 wherein the community comprises a members targeted by the campaign.

14-36. -36. (canceled)

37. A targeted mobile marketing campaign method comprising the steps of:

planning a campaign comprising the steps of;

defining a budget and objectives;

collecting and filtering profile information; and

designing the campaign utilizing a plurality of templates and the profile information;

executing the campaign comprising the steps of;

designing an executable campaign from the campaign design made from the templates; and

causing the executable campaign to execute over at least one mobile service to an audience based upon the profile information.

38. The targeted mobile marketing campaign method of claim 37 wherein the profile information comprises a demographic criterion.

39. The targeted mobile marketing campaign method of claim 38 wherein the demographic criterion is selected from the group consisting of:

age, gender, ethnicity, nationality, income, profession, religion, geographic location, education, home and ownership.

40-44. -44. (canceled)