METHODS FOR MANAGING CONTENT FOR BRAND RELATED MEDIA

• US 20090089310A1
• Filed: 09/27/2007
• Published: 04/02/2009
• Est. Priority Date: 09/27/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Stoliartchouk, Alexei, Bedard, Scott, Goli, Shravan K., Chen, Anthony D., Lara, Ankarino
• Granted Patent: US 8,290,982 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation

Abstract

Computer-implemented methods for defining access to brand related assets are provided. One method includes generating a website that relates to a specific brand, where the specific brand is associated with a plurality of assets that are integrated with the website, and the plurality of assets are obtained from a number of disparate sources. The method also includes assigning each asset an identifier, where the identifier defines a relation of each asset to the specific brand and defining a dashboard access to the specific brand. The dashboard access is configured to identify a user privilege for accessing specific ones of the plurality of assets of the specific brand, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset, and modifying an existing asset. The user privilege for accessing specific assets enables management of plurality of assets that are integrated with the website, and the management of the plurality of assets overriding control of the plurality of assets provided by the number of disparate sources.

Claims

1. A computer-implemented method for defining access to brand related assets, comprising:

generating a website that relates to a specific brand, the specific brand being associated with a plurality of assets that are integrated with the website, the plurality of assets being obtained from a number of disparate sources;

assigning each asset an identifier, the identifier defining a relation of each asset to the specific brand; and

defining a dashboard access to the specific brand, the dashboard access configured to identify a user privilege for accessing specific ones of the plurality of assets of the specific brand, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset, and modifying an existing asset;

wherein the user privilege for accessing specific assets enables management of plurality of assets that are integrated with the website, the management of the plurality of assets overriding control of the plurality of assets provided by the number of disparate sources.

2. The computer-implemented method for defining access to brand related assets as recited in claim 1, wherein management of the plurality of assets includes,

generating brand selection view to enable identification of specific brands that relate to the user privilege;

and

granting access to enabling one or more of viewing details of the existing asset, adding the new asset, and modifying the existing asset.

3. The computer-implemented method for defining access to brand related assets as recited in claim 1, wherein management of the plurality of assets includes,

generating brand promotional spots for specific brands that relate to the user privilege;

and

granting access to enable promoting an existing asset or adding a new asset for promotion.

4. The computer-implemented method for defining access to brand related assets as recited in claim 1, wherein management of the plurality of assets includes,

accessing reporting metrics for one or more assets that relate to the user privilege.

5. The computer-implemented method for defining access to brand related assets as recited in claim 1, wherein the identifier provides tracking information for compiling use metrics.

6. The computer-implemented method for defining access to brand related assets as recited in claim 5, wherein use metrics define performance of specific assets within the website and other websites on which the specific assets are integrated as instances.

7. The computer-implemented method for defining access to brand related assets as recited in claim 5, wherein each of the plurality of assets is media content capable of being represented, displayed, played, viewed, interacted-with, listed, or otherwise rendered.

8. The computer-implemented method for defining access to brand related assets as recited in claim 5, further comprising:

indexing each of the plurality of assets; and

searching for particular types of assets by searching the index of the plurality of assets.

9. The computer-implemented method for defining access to brand related assets as recited in claim 8, further comprising:

presenting a graphical view of each of the searched assets in relation to position and location on related websites.

10. The computer-implemented method for defining access to brand related assets as recited in claim 9, wherein the related websites are vertical websites having emphasis on a type of media.

11. A computer implemented method for generating a brand site for an internet website and managing content of the brand site, comprising:

defining the internet website to include a plurality of modules, each of the plurality of modules for the internet website being directed toward a brand;

identifying one or more instance sites where content components related to the brand are presented;

linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules, where some of the content components are generated by third-party content producers that are not authorized handlers of the brand;

assigning each of the content components an identifier, the identifier defining a relation of each the content components to the brand or other brands; and

defining a dashboard access to the brand, the dashboard access configured to identify a user privilege for accessing specific ones of the content components of the brand, the user privilege enabling one or more of viewing details of an existing content component, adding a new content component, or modifying an existing content component;

wherein the user privilege for accessing specific content components enables management of the plurality of assets overriding control of the content component provided by the third-party content producers.

12. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 11, further comprising,

enabling user interactivity with the plurality of modules and the user interactivity feeds data regarding one or more of module popularity, usage or revenue generating potential.

13. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 11, wherein the brand is for a product, service, personality, or a combination thereof, and the internet website is capable of being presented for display on a display of a device capable of having access to an internet connection.

14. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 11, wherein each of the plurality of modules, having the content components from the instance sites, is capable of receiving user interactivity and communicating interactivity metrics to an analytics module,

wherein the interactivity metrics define one or more of user activity, user satisfaction, user ratings, user contribution, and user preferences, and monitored user behavior.

15. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 11, wherein content components related to the brand are assets that include one or more of game content, movie content, television content, kid content, celebrity content, metadata content, news content, user generated content, brand owner content, advertising content, formatting content, integration content, or navigation and presentation content.

16. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 15 wherein the content components are configured to be interfaced with a services module that identifies content from the instances sites as related to the brand and defines the link between the content components and the brand site, the link being defined by a bi-directional relationship that establishes a degree of separation between the content components in the instances sites and the internet website of the brand site, the bi-directional relationship is facilitated by a user identifier that is assigned to each content component.

17. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 16, wherein the bi-directional relationship is defined between the brand site and the content components in terms of web links, the web links establishing one or more of a brand-entity relation, an entity-entity relation, an entity-asset relation, and nested non-hierarchical relations between the content components and particular ones of the plurality of modules of the brand site.

18. A computer implemented method for generating a brand site for an internet website and managing content of the brand site as recited in claim 11, wherein the instance sites each target a homogeneous type of media that is consumable by visiting the instances sites, and the instance sites also include content components that are not related to the brand.

19. Computer readable media containing program instructions for executing a brand site for an internet website and enabling management of content of the brand site, the computer readable media comprising:

program instructions for defining the internet website to include a plurality of modules, each of the plurality of modules for the internet website being directed toward a brand;

program instructions for identifying one or more instance sites where content components related to the brand are presented;

program instructions for linking the content components, from the identified one or more instance sites, to selected ones of the plurality of modules, where some of the content components are generated by third-party content producers that are not authorized handlers of the brand;

program instructions for assigning each of the content components an identifier, the identifier defining a relation of each the content components to the brand or other brands; and

program instructions for defining a dashboard access to the brand, the dashboard access configured to identify a user privilege for accessing specific ones of the content components of the brand, the user privilege enabling one or more of viewing details of an existing content component, adding a new content component, or modifying an existing content component, and the user privilege for accessing specific content components enables management of the plurality of assets overriding control of the content component provided by the third-party content producers.

20. The computer readable media as recited in claim 19, wherein the brand is for a product, service, personality, or a combination thereof, and the internet website is capable of being presented for display on a display of a device capable of having access to an internet connection.

21. The computer readable media as recited in claim 19, wherein each of the plurality of modules, having the content components from the instance sites, is capable of receiving user interactivity and communicating interactivity metrics to an analytics module,

wherein the interactivity metrics define one or more of user activity, user satisfaction, user ratings, user contribution, and user preferences, and monitored user behavior.

22. The computer readable media as recited in claim 19, wherein content components related to the brand are assets that include one or more of game content, movie content, television content, kid content, celebrity content, metadata content, news content, user generated content, brand owner content, advertising content, formatting content, integration content, or navigation and presentation content.

23. The computer readable media as recited in claim 22 wherein the content components are configured to be interfaced with a services module that identifies content from the instances sites as related to the brand and defines the link between the content components and the brand site, the link being defined by a bi-directional relationship that establishes a degree of separation between the content components in the instances sites and the internet website of the brand site, the bi-directional relationship is facilitated by a user identifier that is assigned to each content component.