System Providing Actionable Insights Based on Physiological Responses From Viewers of Media

• US 20090094628A1
• Filed: 10/02/2008
• Published: 04/09/2009
• Est. Priority Date: 10/02/2007
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Lee, Hans C., Hong, Timmie T.
• Granted Patent: US 8,327,395 B2
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/475 End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.

Claims

1. A system comprising:

a processor coupled to a database, the database including a media instance and reaction data, the media instance including a plurality of media events, the reaction data received from a plurality of viewers while the plurality of viewers are viewing the media instance;

a first module coupled to the processor, the first module analyzing the reaction data; and

a second module coupled to the processor, the second module comprising a plurality of renderings and a user interface (UI) that provide remote access to results of the analyzing and the results, the results including actionable insights corresponding to a portion of the media instance, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

2. The system of claim 1, wherein the analyzing includes applying expert knowledge of physiological behavior to the reaction data.

3. The system of claim 1, wherein the first module generates a first set of questions that represent the results.

4. The system of claim 3, wherein the analyzing includes analyzing the reaction data in the context of the first set of questions.

5. The system of claim 3, wherein at least one of the second module and the UI enables selection of at least one rendering of the plurality of renderings.

6. The system of claim 5, wherein at least one of the second module and the UI enables tagging of a selected rendering with at least one question of the first set of questions

7. The system of claim 5, wherein a user can modify presentation of the results via the UI by selecting at least one rendering of the plurality of renderings.

8. The system of claim 3, wherein at least one of the second module and the UI presents the results via presentation of the first set of questions.

9. The system of claim 8, wherein, in response to receipt of a selected question of the first set of questions, the second module presents an answer to the selected question that includes the actionable insight.

10. The system of claim 1, wherein the first module selects a second set of questions that represent the results, wherein the second set of questions were generated prior to the first set of questions to represent previous results from analysis of preceding reaction data of a preceding media instance, wherein the preceding reaction data is similar to the reaction data.

11. The system of claim 10, wherein the analyzing includes analyzing the reaction data in the context of the second set of questions.

12. The system of claim 10, wherein the UI enables selection of at least one rendering of the plurality of renderings.

13. The system of claim 12, comprising tagging the selected rendering with at least one question of the second set of questions.

14. The system of claim 12, wherein a user can modify presentation of the results via the UI by the selecting of at least one rendering of the plurality of renderings.

15. The system of claim 10, wherein at least one of the second module and the UI presents the results via presentation of the second set of questions.

16. The system of claim 15, wherein, in response to the user selecting a question of the second set of questions, at least one of the second module and the UI presents an answer to the selected question that includes the actionable insight.

17. The system of claim 1, wherein the UI enables selection of a set of the reaction data to which the analyzing is applied, the selecting including selecting a portion of the media instance to which the set of the reaction data corresponds.

18. The system of claim 17, wherein the portion includes a point in time.

19. The system of claim 17, wherein the portion includes a period of time.

20. The system of claim 1, wherein the first module generates aggregated reaction data by aggregating the reaction data from the plurality of viewers.

21. The system of claim 20, wherein the aggregating comprises aggregating the reaction data according to at least one of maximums, minimums, averages, deviations, derivatives, amplitudes, and trends of at least one parameter of the reaction data.

22. The system of claim 1, comprising generating synchronized data by synchronizing the plurality of media events of the media instance with the reaction data.

23. The system of claim 1, comprising enabling remote interactive manipulation of the media instance via the UI.

24. The system of claim 1, comprising enabling remote interactive manipulation of the reaction data via the UI.

25. The system of claim 1, comprising enabling remote interactive manipulation of the plurality of renderings via the UI.

26. The system of claim 1, comprising enabling remote interactive manipulation of the actionable insights via the UI

27. The system of claim 1, wherein the plurality of renderings includes text, charts, graphs, histograms, images, and video.

28. The system of claim 1, wherein the reaction data includes at least one of physiological responses, survey results, feedback generated by the viewers, metadata, and derived statistics.

29. The system of claim 1, wherein the reaction data includes physiological responses.

30. The system of claim 1, wherein the reaction data includes survey results.

31. The system of claim 1, wherein the reaction data includes feedback generated by the viewers.

32. The system of claim 1, wherein the reaction data includes metadata, wherein the metadata is event-based metadata.

33. The system of claim 1, wherein the reaction data includes derived statistics, wherein the derived statistics are derived statistics for indicators of success and failure of the media instance.

34. The system of claim 1, comprising a plurality of sensor devices, wherein each viewer wears a sensor device of the plurality of sensor devices, wherein each sensor device receives the reaction data from a corresponding view and transmits the reaction data to at least one of the first module and the database.

35. The system of claim 1, wherein the reaction data corresponds to electrical activity in brain tissue of the user.

36. The system of claim 1, wherein the reaction data corresponds to electrical activity in muscle tissue of the user.

37. The system of claim 1, wherein the reaction data corresponds to electrical activity in heart tissue of the user.

38. The system of claim 1, wherein a first set of the plurality of viewers are at a first location and a second set of the plurality of viewers are at a second location different from the first location.

39. The system of claim 1, wherein a first set of the plurality of viewers are viewing the media instance at a first time and a second set of the plurality of viewers are viewing the media instance at a second time different from the first time.

40. A system comprising:

a processor coupled to a database, the database receiving a media instance and reaction data from a plurality of viewers while the plurality of viewers are viewing the media instance;

a first module coupled to the processor, the first module automatically analyzing the reaction data; and

a second module coupled to the processor, the second module presenting the results by presenting actionable insights corresponding to a portion of the media instance via at least one of a plurality of renderings, wherein the actionable insights correspond to emotional reactions of the plurality of viewers.

41. A system comprising:

a processor coupled to a database, the database receiving a media instance and reaction data from a plurality of viewers viewing the media instance;

a first module coupled to the processor, the first module analyzing the reaction data; and

a second module coupled to the processor, the second module presenting results of the analyzing by presenting a set of questions corresponding to a portion of the media instance, the set of questions corresponding to at least one of a plurality of renderings, wherein answers to questions of the set of questions present actionable insights of the reaction data, the actionable insights corresponding to emotional reactions of the plurality of viewers.