Physiological response based targeted advertising

• US 20090112695A1
• Filed: 11/30/2007
• Published: 04/30/2009
• Est. Priority Date: 10/24/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Application Number:
  US11/998,826
• Publication Number:
  US 20090112695A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided electronic system includes a response sensor apparatus operable to acquire data indicative of a physiological response by a person to an advertisement. The system also includes a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response. The system further includes a query circuit operable to initiate a selection of a targeted-advertisement by a targeted-advertising selection engine responsive at least to a characteristic of the general advertisement and the marketing impact information. The system also includes an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person.

Claims

1. An electronic system comprising:

a response sensor apparatus operable to acquire data indicative of a physiological response by a person to an advertisement;

a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response;

a query circuit operable to initiate a selection of a targeted-advertisement by a targeted-advertising selection engine responsive to at least a characteristic of the general advertisement and the marketing impact information; and

an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person.

2. The electronic system of claim 1, wherein the recognition circuit further comprising:

a feature extraction circuit operable to compute a response information based at least in part on the acquired data indicative of a physiological response.

3. The electronic system of claim 2, wherein the recognition circuit further comprising:

a classification circuit operable to classify a reaction by the person to the general advertisement based at least in part on the response information.

4. The electronic system of claim 1, wherein the electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person further comprising:

an electronic display circuit operable to present the general advertisement and the targeted-advertisement in a manner perceivable by a person.

5. The electronic system of claim 1, wherein the electronic display operable to present the targeted-advertisement in a manner perceivable by a person further includes:

an electronic display operable to present electronic content in a manner perceivable by the person and in a manner designed to facilitate sensing a response by the person.

6. The electronic system of claim 1, wherein the electronic display operable to present the targeted-advertisement in a manner perceivable by a person further comprising:

an electronic display operable to present the targeted-advertisement in a manner perceivable by at least one of the person'"'"'s visual, audio, tactile, or olfactory senses.

7. The electronic system of claim 1, further comprising:

a characterization circuit operable to acquire an indication of a characteristic of the general advertisement.

8. The electronic system of claim 7, wherein the characterization circuit operable to acquire an indication of a characteristic of the general advertisement further includes:

a characterization circuit operable to at least one of receive, or determine an indication of a characteristic of the general advertisement.

9. The electronic system of claim 1, further comprising:

a digital storage device operable to save an indication of the selected targeted advertisement.

10. The electronic system of claim 1, further comprising:

an advertising broadcast circuit operable to facilitate a display of the selected targeted-advertisement by the electronic display.

11. The electronic system of claim 1, further comprising:

a receiver circuit operable to receive an indication of the selected targeted advertisement.

12. A computer program product comprising:

(a) program instructions operable to perform a process in a computing device, the process comprising;

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;

acquiring an indication of a characteristic of the electronically displayed general advertisement; and

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information; and

(b) a computer-readable storage medium bearing the program instructions.

13. The computer program product of claim 12, wherein the process further comprises initiating an electronic display of the general advertisement.

14. The computer program product of claim 12, wherein the process further comprises receiving an indication of the targeted advertisement.

15. The computer program product of claim 12, wherein the process further comprises saving an indication of the targeted advertisement.

16. The computer program product of claim 12, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

sending a request to an advertising server for a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

17. The computer program product of claim 12, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving a selected targeted-advertisement from an advertising server, the targeted-advertisement selected using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

18. An electronic device comprising;

means for generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;

means for acquiring an indication of a characteristic of the electronically displayed general advertisement; and

means for initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

19. The electronic device of claim 18, further comprising:

means for electronically displaying the general advertisement in a manner perceivable by the person.

20. The electronic device of claim 18, further comprising:

means for receiving the targeted advertisement.

21. The electronic device of claim 18, further comprising:

means for saving an indication of the targeted advertisement.