System and method for displaying customer-specific audio visual diplays

• US 20090113513A1
• Filed: 10/31/2007
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Active Grant

• Current Assignee: Validfill LLC
• Original Assignee: Validfill LLC
• Inventors: Dorney, Peter
• Granted Patent: US 8,130,083 B2
• Time in Patent Office: Days
• US Class Current: 725/135
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for displaying audio visual presentations based on customer preferences includes an RFID writer, a reader, a display screen and a control system. The RFID writer writes a descriptive code onto an RFID tag, wherein the descriptive code containing customer specific information based on a consumer'"'"'s purchase. The reader reads the descriptive code from an RFID tag when the tag enters a predetermined proximity of the reader. The control system is operatively coupled to the display screen and the reader and stores a plurality of audio-visual presentations. The control system initiates the display of an audio-visual presentation on the display screen based on the descriptive code, wherein the control system is adapted to play the audio-visual presentation in the order in which the RFID tag is read by the antenna.

Claims

1. A system for displaying audio visual presentations based on customer preferences comprising:

an RFID writer for writing a descriptive code onto an RFID tag, said descriptive code containing customer specific information based on a consumer'"'"'s purchase;

a reader for reading said descriptive code from an RFID tag when the tag enters a predetermined proximity of said reader;

a display screen for displaying an audio-visual presentation;

a control system operatively coupled to said display screen and said reader, said control system being adapted to store a plurality of audio-visual presentations and initiate the display of an audio-visual presentation on said display screen based on said descriptive code, wherein said control system is adapted to play the audio-visual presentation in the order in which the RFID tag is read by the antenna.

2. The system according to claim 1 wherein said reader is constantly reading an area for an RFID tag.

3. The system according to claim 1 further comprising a proximity sensor coupled to said reader, said proximity sensor adapted to detect the presence of a person near said sensor and to activate said reader to scan a read field for an RFID tag.

4. The system according to claim 1 wherein said reader is adapted to read a passive ultra high-frequency (UHF) RFID tag.

5. The system according to claim 1 wherein said reader is adapted to read an ID number from said RFID tag, said ID number being used to track the position of the RFID tag within a predetermined area.

6. The system according to claim 1 wherein said control system is adapted to assign each descriptive code to a category corresponding to a specific location, each specific location having a separate ranking list.

7. The system according to claim 1 wherein said reader is positioned remotely from said display screen.

8. The system according to claim 5 wherein said control system is adapted to play an audio-visual presentation based on a descriptive code when a corresponding RFID tag is within a predetermined distance to said monitor.

10. The system according to claim 1 wherein said reader is constantly reading an area for an RFID tag.

11. The system according to claim 1 further comprising a proximity sensor coupled to said reader, said proximity sensor adapted to detect the presence of a person near said sensor and to activate said reader to scan a read field for an RFID tag.

12. The system according to claim 1 wherein said reader is adapted to read a passive ultra high-frequency (UHF) RFID tag.

13. The system according to claim 1 wherein said reader is adapted to read an ID number from said RFID tag, said ID number being used to track the position of the RFID tag within a predetermined area.

14. The system according to claim 1 further including a second display screen for displaying a second audio-visual presentation when a customer is within a predetermined distance to said second display screen.

15. The system according to claim 1 wherein said reader is positioned remotely from said display screen.

9. A system for displaying audio visual presentations based on customer preferences comprising:

an RFID writer for writing descriptive codes onto RFID tags, each descriptive code containing customer specific information;

a reader for reading said descriptive codes from RFID tags when the tags enter a predetermined proximity of said reader, each code being read in the order in which the tag containing the code enters the proximity of said reader;

a plurality of display screens for displaying various audio-visual presentations;

a control system operatively coupled to said display screens and said reader, said CPU being adapted to store a plurality of audio-visual presentations and initiate the display of an audio-visual presentation on one of said plurality of display screens based on said descriptive code when a customer is within a predetermined distance to one of said plurality of display screen, wherein said control system is adapted to play the audio-visual presentation in the order in which the RFID tag is read by the antenna.

16. A method for displaying audio visual presentations based on customer preferences comprising:

writing a descriptive code onto an RFID tag, said descriptive code containing customer specific information based on a consumer'"'"'s purchase;

reading said descriptive code from an RFID tag when the tag enters a predetermined proximity of said reader;

storing said descriptive code with a ranking, wherein the highest ranking corresponds to an earliest-read RFID tag;

selecting an audio-visual presentation based on said descriptive code with the highest ranking.

17. The method according to claim 16 further comprising detecting when a customer is within a predetermined area of said display screen.

18. The method according to claim 17 further comprising selecting and displaying an audio-visual presentation based on said descriptive code corresponding to the RFID tag within the proximity of the display screen.

19. The method according to claim 16 further comprising assigning said descriptive code to a category corresponding to a specific location, each specific location having a separate ranking list.

20. The method according to claim 19 wherein said specific location is a store department.

21. A system for displaying audio visual presentations based on customer preferences comprising:

an RFID writer for writing a descriptive code onto an RFID tag, said descriptive code containing customer specific information based on a consumer'"'"'s purchase;

a reader for reading said descriptive code from an RFID tag when the tag enters a predetermined proximity of said reader;

a display screen for displaying an audio-visual presentation;

an RFID tagged item for purchase having an audio-visual presentation associated therewith;

a control system operatively coupled to said display screen and said reader, said control system being adapted to store a plurality of audio-visual presentations and initiate the display of an audio-visual presentation on said display screen based on said descriptive code, wherein the control system will not play the audio-visual presentation associated with said RFID tagged item on said display screen when a customer with said RFID tag is within a predetermined proximity of the screen if said item has been moved by the customer.