MODIFICATION OF ADVERTISEMENT CAMPAIGN ELEMENTS BASED ON HEURISTICS AND REAL TIME FEEDBACK
First Claim
1. A network device for managing online advertising, comprising:
- a transceiver to send and receive data over a network; and
a processor that is operative to perform actions, including;
receiving a plurality of online advertisements based on user inputs, each online advertisement having at least a different arrangement of modifiable elements, each of the online advertisements being related to a same advertisement campaign;
monitoring a performance of each online advertisements in the plurality of online advertisements;
analyzing the monitored performance of each of the plurality of online advertisements; and
displaying on a computer display device a suggestion for modifying at least one of the online advertisements by suggesting a change to at least one of the modifiable elements to optimize a subsequent performance of the modified online advertisement.
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Accused Products
Abstract
Enabling the selection, modification, and subsequent generation of online advertisements for either a one time use or as part of an advertising campaign. The performance of an advertisement is iteratively reviewed based on heuristics, statistics, metrics, real-time feedback, and the like, either singly or in some combination. Iterative monitoring of performance information for related, but different, online advertisements is analyzed and employed to recommend and/or automatically generate changes to an online advertisement, or advertising campaign. An editing facility is also provided to enable a user to modify a plurality of elements in an online advertisement, and at least some of these editable/modifiable elements are monitored for performance information. The editing facility can enable editing of different file formats for online advertisements, including, Flash, SVG, and Gnash.
84 Citations
20 Claims
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1. A network device for managing online advertising, comprising:
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a transceiver to send and receive data over a network; and a processor that is operative to perform actions, including; receiving a plurality of online advertisements based on user inputs, each online advertisement having at least a different arrangement of modifiable elements, each of the online advertisements being related to a same advertisement campaign; monitoring a performance of each online advertisements in the plurality of online advertisements; analyzing the monitored performance of each of the plurality of online advertisements; and displaying on a computer display device a suggestion for modifying at least one of the online advertisements by suggesting a change to at least one of the modifiable elements to optimize a subsequent performance of the modified online advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for use in managing modifications to an online advertisement, comprising:
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an advertisement development component executing within a computing device that provides interfaces to a client device and performs actions, including; receiving a plurality of online advertisements, each online advertisement having an alternative configuration to at least one other advertisement in the plurality based on a difference of at least one user selectable advertisement element; and an optimization component executing within the computing device to perform actions, including; gathering metrics for each of the plurality of online advertisements based on monitoring of at least one consumer action; analyzing the gathered metrics to determine which of the plurality of online advertisements is associated with a pre-determined performance value; and based on the analysis, displaying on a client device a recommendation that is useable to modify at least one online advertisement by modifying at least one user selectable advertisement element to optimize a performance or efficiency value. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable storage medium having instructions stored thereon that when executed by a computing device causes the computing device to perform actions, including:
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receiving based on a user input a first online advertisement and a second online advertisement, the first online advertisement differing from the second online advertisement based on a difference between at least one user modifiable element, and wherein each online advertisement is related to a same online campaign; publishing the first online advertisement and the second online advertisement for access over a network; collecting metrics for the first online advertisement and the second online advertisement, wherein the metrics are associated with the difference between the at least one user modifiable element; comparing the collected metrics for the first online advertisement and the second online advertisement; and displaying at a client device a suggestion of a modification to another online advertisement based on comparing the collected metrics for the first online advertisement and the second online advertisement to increase a performance of the modified other online advertisement. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification