Intelligent Augmentation Of Media Content

  • US 20090125544A1
  • Filed: 02/19/2008
  • Published: 05/14/2009
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for augmenting web pages with rich media content, the method comprising:

  • analyzing a web page to identify a qualified visual element;

    determining a keyword associated with the qualified visual element;

    generating an association of the visual element and the keyword;

    embedding the association in an augmented web page corresponding to the web page;

    receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page; and

    responsive to receiving the signal;

    determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, andtransmitting the piece of rich media content to the client computer for display.

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