×

Advertisement Display Depth Optimization

  • US 20090132340A1
  • Filed: 11/21/2007
  • Published: 05/21/2009
  • Est. Priority Date: 11/21/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method for maximizing page yield in the display of advertisements to searching Web users, the method comprising:

  • tracking click activity associated with a plurality of advertisements displayed to a plurality of users through a hierarchal set of search results pages associated with a keyword;

    tracking bidding activity by a plurality of advertisers related to the keyword and corresponding advertisements of the plurality of advertisements;

    applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and

    providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×