METHOD AND APPARATUS FOR TELECOMMUNICATIONS ADVERTISING

• US 20090136010A1
• Filed: 02/03/2009
• Published: 05/28/2009
• Est. Priority Date: 06/01/2000
• Status: Active Grant

• Current Assignee: Callertone Innovations, LLC (Patrick J. Curry)
• Original Assignee: Callertone Innovations, LLC (Patrick J. Curry)
• Inventors: Strietzel, Jonathan
• Granted Patent: US 7,860,225 B2
• Time in Patent Office: Days
• US Class Current: 379/88.250
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

A telecommunications advertising means is disclosed. The telecommunication advertising means includes an advertisement database coupled to a processing means. The advertisement database stores subscriber specific or third party advertisements that are selectively associated with communications in a telecommunications network. The selective association is carried out by the processing means. In one embodiment, a router is coupled to the advertisement database. The router routes communications from source to destination within the telecommunications network. The router also routes advertisements that have been associated with the communications to the sources and destinations of the communications. A telecommunications system is also disclosed. The telecommunications system comprises a network subsystem, which includes a telecommunications advertising means. The telecommunications advertising means comprises an advertisement database and a processing means.

Claims

1. A telecommunications advertising system, comprising:

an advertisement database that stores subscriber specific or third party advertisements; and

a processor coupled with the advertisement database, the processor configured to;

selectively associate, based on one or more factors selected from the group consisting of user preferences, language, communication source, communication type, time of day, communication destination, and geography, at least one advertisement in the advertisement database with a source of the incoming communication and with a destination of the incoming communication,

cause at least one advertisement associated with the destination to be routed to the destination when the destination goes off hook in response to the incoming communication,

cause the at least one advertisement associated with the source to replace the rings of a ringback signal that would normally be routed to the source, and

cause the ringback signal to continue to be applied to the source until after the advertisement applied to the destination is complete, at which time the source and destination can be connected.