MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS

• US 20090138337A1
• Filed: 01/30/2009
• Published: 05/28/2009
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Petropoulos, Andreas, Tsakalos, Konstantinos, Moukas, Alexandros, Dendris, Nikolaos, Giannakis, Konstantinos, Kontarinis, Dimitrios, Kaskavelis, Christos, Nassiakou, Maria
• Granted Patent: US 8,160,916 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A mobile marketing campaign computer-implemented platform comprising:

a planning module comprising;

a definition module for setting budget and objectives; and

a design module for designing the campaign utilizing a plurality of templates;

an execution module comprising;

design tools for designing an executable campaign from the campaign design made from the templates;

operating tools for causing the executable campaign to execute over a mobile service; and

a mobile customer relationship management module comprising;

a plurality of tools, the tools configured to analyze a community using different views;

a community module, the community module accessible using a graphic user interface, the interface providing a user with at least one function selected from the group consisting of create a new community;

edit the settings of a community, and edit segments of a community.

2. The mobile marketing campaign computer-implemented platform of claim 1 wherein the community module is associated with the executable campaign, the community providing a forum to a user community for additional content related to the executable campaign.

3. The mobile marketing campaign computer-implemented platform of claim 1 wherein the user community comprises a segment of members targeted by the campaign.

4. The mobile marketing campaign computer-implemented platform of claim 1 wherein the views are graphic user interfaces configured to display information about the community using elements selected from the group consisting of pie charts, graphs, dashboards, schedules, and text.

5. The mobile marketing campaign computer-implemented platform of claim 1 further comprising a broadcast module, the broadcast module configured to transmit broadcasts to members of the community.

6. The mobile marketing campaign computer-implemented platform of claim 5 wherein the broadcasts are selected from a computer implemented menu and wherein the broadcasts available are selected from the group consisting of advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

7. The mobile marketing campaign computer-implemented platform of claim 1 wherein the graphic user interface comprises a multi-panel dashboard.

8. A mobile marketing campaign method implemented using a computer comprising the steps of:

planning a campaign using a graphic user interface comprising the steps of;

defining a budget and objectives on a first screen of the interface; and

designing the campaign utilizing a plurality of templates, the templates selected using the interface;

executing the campaign comprising the steps of;

designing an executable campaign from the campaign design made from the templates;

forming a community using a mobile marketing campaign module, wherein the user community comprises a segment of members targeted by the campaign; and

broadcasting elements of the executable campaign to the community.

9. The method of claim 8 wherein the community is associated with the executable campaign, the community providing a forum for additional content related to the campaign.

10. The method of claim 8 wherein the step of forming a community comprises broadcasting a registration message to a plurality of candidate members for the community.

11. The method of claim 8 further comprising the steps of tracking membership in the community and monitoring advertising metrics relating to the community.

12. The method of claim 8 wherein the elements of the executable campaign are selected from the group consisting of advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

13. The method of claim 8 further comprising the step of creating a mobile community in an existing social network in which the community may be associated with an advertising or marketing campaign created by a mobile marketing platform.

14. A mobile marketing campaign system configured to broadcast information to a community, the system comprising

a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a planning module;

an execution module, and a mobile community manager module;

the planning module comprising,

a definition module for setting budget and objectives; and

a design module for designing the campaign utilizing a plurality of templates;

the execution module comprising

design tools for designing an executable campaign from the campaign design made from the templates;

operating tools for causing the executable campaign to execute over a mobile service; and

a mobile community manager module comprising;

a plurality of tools, the tools configured to analyze a community using different views;

a community module, the community module accessible using a graphic user interface.

15. The system of claim 14 further comprising a broadcast module, the broadcast module configured to transmit broadcasts to members of the community.

16. The system of claim 15 wherein the broadcasts are selected from a computer implemented menu and wherein the broadcasts available are selected from the group consisting of advertisements, mobile coupons, offers, prizes, SMS messages, trivia questions, games, and emails.

17. The system of claim 14 wherein the community module is associated with the executable campaign, the community providing a forum to a user community for additional content related to the executable campaign.

18. The system of claim 14 wherein the user community comprises a segment of members targeted by the campaign.