METHODS AND SYSTEMS FOR SEARCHING ACROSS DISPARATE DATABASES

• US 20090144168A1
• Filed: 07/14/2008
• Published: 06/04/2009
• Est. Priority Date: 07/13/2007
• Status: Abandoned Application

• Current Assignee: HBC Solutions Incorporated (AEG Holdings, Inc.)
• Original Assignee: HBC Solutions Incorporated (AEG Holdings, Inc.)
• Inventors: Waxman, David, Lichstein, Alexander, DeMello, Marco, Tadlock, Craig, Grouf, Nicholas A.
• Application Number:
  US12/172,955
• Publication Number:
  US 20090144168A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

Disclosed herein are methods and systems for performing media searches and identifying query matches based on multiple criteria and for the controlled networked distribution and usage of media (e.g., audio files, image files, video files, graphic files). Certain embodiments identify combinations of different media types and/or combinations of media from a plurality of sources that satisfy a user'"'"'s query terms. Certain embodiments access an integrated media-related data store of disparate data accessed from a plurality of locations.

Claims

1. A method of searching for appropriate programming inventory, the method comprising:

receiving a specification from a first user seeking to purchase one or more advertising spots;

accessing in substantially real time advertising spot inventory data from a plurality of advertising spot inventory sellers;

at least partly enabling a search to be performed on the real time advertising spot inventory data using the first user specification;

at least partly based on the search, identifying one or more matches to the first user; and

at least partly enabling the first user to engage in a transaction with a first entity with respect to the matching inventory.

2. The method as defined in claim 1, the method further comprising accessing and updating a seller inventory data store to reflect the transaction.

3. The method as defined in claim 1, the method further comprising accessing data stores associated with at least two of the following entities:

an online media entity;

a television network entity;

a radio network entity;

an out of home advertising entity.

4. The method as defined in claim 1, the method further comprising providing the first user with a user interface including:

a first field for receiving a budget term;

a second field for receiving a rating term; and

a third field for receiving a tier term.

5. The method as defined in claim 1, wherein the one or more matches include a cluster, wherein the cluster includes a package of inventory offered by a seller, including inventory from a plurality of networks.

6. The method as defined in claim 1, the method further comprising providing a user interface via which a seller can define a proposal, including ratings and dayparts.

7. The method as defined in claim 1, the method further comprising automatically generating an inventory seller proposal at least partly in response to the first user specification.

8. The method as defined in claim 1, the method further comprising enabling the automatic completion of the transaction after the first user indicates the acceptance of at least one of the matches.

9. The method as defined in claim 1, the method further comprising providing a user interface via which an inventory seller can specify one or more buyer preferences.

10. The method as defined in claim 9, wherein a first buyer preference identifies a disfavored industry.

11. The method as defined in claim 9, wherein a first buyer preference identifies a disfavored buyer.

12. The method as defined in claim 1, the method further comprising providing a user interface via which the inventory seller can specify an inventory discount.

13. The method as defined in claim 1, the method further comprising providing an electronic notification regarding the transaction to the first user and the owner of the matching inventory involved in the transaction.

14. The method as defined in claim 1, the method further comprising providing the first user with a buyer work sheet.

15. A method of searching for appropriate programming inventory, the method comprising:

accessing from a plurality of data stores media inventory data for a plurality of different media types in a plurality of different formats;

transforming the media inventory data;

storing the transformed media data in a first data store;

receiving a first inventory query from a first user, the first inventory query specifying a rating associated with a first demographic, a program tier and/or a channel tier;

at least partly enabling a search to be performed on the transformed media data using the first query;

at least partly based on the search, identifying one or more matches to the first user; and

at least partly enabling the first user to engage in a transaction with a first entity with respect to the matching inventory.

16. The method as defined in claim 15, the method further comprising accessing a seller inventory data store in substantially real time at least partly in response to the first query.

17. The method as defined in claim 15, the method further comprising accessing and updating a seller inventory data store to reflect the transaction.

18. The method as defined in claim 15, the method further comprising accessing data stores associated with at least two of the following entities:

an online media entity;

a television network entity;

a radio network entity;

an out of home advertising entity.

19. The method as defined in claim 15, the method further comprising providing the first user with a user interface including:

a first field for receiving the budget term;

a second field for receiving the rating term; and

a third field for receiving at least one tier term.

20. The method as defined in claim 15, wherein the one or more matches include a cluster, wherein the cluster includes a package of inventory offered by a seller, including inventory from a plurality of networks.

21. The method as defined in claim 15, the method further comprising providing a user interface via which a seller can define a proposal, including ratings and dayparts.

22. The method as defined in claim 15, the method further comprising automatically generating an inventory seller proposal at least partly in response to the first query.

23. The method as defined in claim 15, the method further comprising enabling the automatic completion of the transaction after the first user indicates the acceptance of at least one of the matches.

24. The method as defined in claim 15, the method further comprising providing a user interface via which an inventory seller can specify one or more buyer preferences.

25. The method as defined in claim 24, wherein a first buyer preference identifies a disfavored industry.

26. The method as defined in claim 24, wherein a first buyer preference identifies a disfavored buyer.

27. The method as defined in claim 15, the method further comprising providing a user interface via which the inventory seller can specify an inventory discount.

28. The method as defined in claim 15, the method further comprising providing an electronic notification regarding the transaction to the first user and the owner of the matching inventory involved in the transaction.

29. The method as defined in claim 15, the method further comprising providing the first user with a buyer work sheet.

30. A method of searching for appropriate programming inventory, the method comprising:

at least partly enabling a user interface to be provided over a network via which a first user can provide a specification regarding advertising spots, including;

a program tier and/or a channel tier;

a daypart;

budgeting information; and

at least partly enabling an electronic search for offerings from at least a second user to identify one or more offerings that correspond to the first user specification.

31. The method as defined in claim 30, wherein a search is performed by accessing inventory data from a plurality of inventory sellers.

32. The method as defined in claim 30, wherein the first user is an advertiser and the second user is a media outlet.

33. The method as defined in claim 30, the method further comprising at least partly enabling the user interface to be provided via which the first user can specify a mix of media types.

34. The method as defined in claim 30, wherein the user interface is configured to enable the first user to provide a total campaign budget and a periodic budget.

35. The method as defined in claim 30, the method further comprising accessing an inventory data store associated with the second user in substantially real time at least partly in response to a transaction with the first user.

36. The method as defined in claim 30, the method further comprising accessing data stores associated with at least two of the following entities:

an online media entity;

a television network entity;

a radio network entity;

an out of home advertising entity.

37. The method as defined in claim 30, the method further comprising providing a user interface via which an inventory seller can define a proposal, including ratings and dayparts.

38. The method as defined in claim 30, the method further comprising automatically generating a proposal for the second user at least partly in response to the first user specification.

39. The method as defined in claim 30, the method further comprising providing a user interface via which the second user can specify one or more buyer preferences.

40. The method as defined in claim 39, wherein a first buyer preference identifies a disfavored industry.

41. The method as defined in claim 39, wherein a first buyer preference identifies a disfavored buyer.

42. The method as defined in claim 39, the method further comprising providing a user interface via which the second user can specify an inventory discount.

43. The method as defined in claim 30, the method further comprising providing the first user with a buyer work sheet.

44. A method of facilitating advertising make goods, the method comprising:

receiving an indication that a first inventory seller failed to provide agreed upon ratings with respect to a buyer;

searching for available inventory authorized for use in a make good using indicators accessed from a data store; and

generating a make good proposal substantially sufficient to make good the failure to provide agreed upon ratings.

45. The method as defined in 44, the method comprising:

accessing a buyer defined rule; and

using the buyer defined rule in generating the make good proposal.

46. The method as defined in claim 45, wherein the buyer defined rule relates to a program and/or channel tier.

47. The method as defined in claim 45, wherein the buyer defined rule relates to a daypart.

48. Programmatic code stored on a computer readable medium, that when executed is configured to:

receive an indication that a first inventory seller failed to provide agreed upon ratings with respect to a buyer;

search for available inventory authorized for use in a make good using indicators accessed from a data store; and

generate a make good proposal substantially sufficient to make good the failure to provide agreed upon ratings.

49. The code as defined in claim 48, wherein the code is further configured to:

access a buyer defined rule; and

use the buyer defined rule in generating the make good proposal.

50. The code as defined in claim 48, wherein the buyer defined rule relates to a program and/or channel tier.

51. The code as defined in claim 48, wherein the buyer defined rule relates to a daypart.

52. A method of conducting an auction for advertising spot inventory, the method further comprising:

providing a user interface via which a seller of advertising spot inventory can specify a cluster of advertising spot inventory, including a plurality of spots;

providing a user interface via which users can bid on the cluster; and

determining the winner of the auction using bid amounts.

53. The method as defined in claim 52, wherein the cluster includes advertising spots from multiple networks.

54. The method as defined in claim 52, wherein the cluster includes radio advertising spot inventory and television advertising spot inventory.

55. The method as defined in claim 52, wherein the cluster includes online advertising spot inventory and television spot inventory.

56. The method as defined in claim 52, wherein the auction is in the form of a combinatorial auction.

57. A method of conducting an auction for advertising spot inventory, the method further comprising:

receiving a plurality of advertising spot inventory sales offers from a plurality of sellers;

receiving at least one advertising spot inventory buy offer from a first buyer;

determining if the buy offer matches at least one sales offer; and

if the buy offer matches at least one sales offer;

facilitating a transaction between the buyer and a seller associated with at least one matching buy offer.

58. The method as defined in claim 57, the method further comprising comparing buy offers from multiple buyers with advertising spot inventory sales offers from multiple sellers.

59. The method as defined in claim 57, wherein at least one advertising spot inventory sales offer includes a plurality of spots.

60. The method as defined in claim 57, wherein at least one advertising spot inventory sales offer includes spots associated with different media types.

61. The method as defined in claim 57, the method further comprising automatically concluding the transaction between the buyer and the seller associated with the matching buy offer.