AUTOMATIC SPLICES FOR TARGETED ADVERTISEMENTS

• US 20090157499A1
• Filed: 12/14/2007
• Published: 06/18/2009
• Est. Priority Date: 12/14/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Black, Neil W., Panabaker, Ruston, Krumm, John C., Couckuyt, Jeffrey D., Seltzer, Michael Lewis, Tashev, Ivan J.
• Application Number:
  US11/957,206
• Publication Number:
  US 20090157499A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Commonly targeted advertising is used to attract a specific demographic towards a particular product and/or service. An advertisement can be presented over a vehicle radio that relate to a route while a user is driving. Advertisements can be directed to a user, including such information as a user name, a user'"'"'s destination, contextual information, etc. Advertisements can be masked to appear as thought they are part of a standard program; for instance, a normal radio advertiser'"'"'s voice can be used.

Claims

1. A system, comprising:

a recognition component that processes a break in a program broadcast; and

a splice component that integrates user-specific travel information upon the break.

2. The system of claim 1, further comprising a disclosure component that presents the program broadcast or the user-specific travel information.

3. The system of claim 2, further comprising a feedback component that communicates a user response to the presentation of the user-specific travel-information.

4. The system of claim 1, the user-specific travel information is a commercial detail.

5. The system of claim 1, the user-specific travel information relates to an intended destination, route waypoint, route metadata, or a combination thereof.

6. The system of claim 1, further comprising an estimation component that anticipates the break, the recognition component utilizes the anticipation to process the break.

7. The system of claim 1, further comprising a generation component that produces a user profile, broadcaster profile, program profile, or a combination thereof, the integrated user-specific travel information is based upon at least one profile.

8. The system of claim 1, further comprising an assembly component that constructs the user-specific travel information.

9. A method, comprising:

anticipating a break in a broadcast of a program relayed while a user is in transit; and

selecting a user-specific detail to be presented during the anticipated break, the user-specific detail relates to the transit of the user.

10. The method of claim 9, further comprising disclosing the selected user-specific detail during the anticipated break.

11. The method of claim 10, further comprising performing a fiscal operation in conjunction with selecting the user-specific detail or disclosing the selected user-specific detail.

12. The method of claim 9, further comprising constructing a user profile, program profile, program broadcaster profile, or a combination thereof, profile information is used to anticipate the break or to select the user-specific detail.

13. The method of claim 9, further comprising monitoring the program broadcast.

14. A system, comprising:

means for evaluating at least one user-specific detail; and

means for selecting a user-specific detail related to a user route for presentment during a program broadcast break based upon the evaluation result.

15. The system of claim 14, further comprising means for altering a non-user-specific detail into a user-specific detail, the evaluation takes place upon the altered user-specific detail.

16. The system of claim 15, further comprising means for appraising the non-user specific detail, appraisal result is used to alter the non-user-specific detail into the user-specific detail.

17. The system of claim 16, further comprising means for changing the user-specific detail to increase likelihood of being selected.

18. The system of claim 14, further comprising means for adjusting a template to create a user-specific detail, the evaluation takes place upon the created user-specific detail.

19. The system of claim 18, further comprising means for designating the template for use in constructing the user-specific detail.

20. The system of claim 19, further comprising means for changing the user-specific detail to increase likelihood of being selected.