DISTRIBUTED SYSTEM FOR LINKING CONTENT OF VIDEO SIGNALS TO INFORMATION SOURCES

• US 20090158322A1
• Filed: 07/22/2008
• Published: 06/18/2009
• Est. Priority Date: 07/22/2007
• Status: Active Grant

• Current Assignee: Overlay TV Holdings Limited
• Original Assignee: Overlay Tv Inc.
• Inventors: COPE, Tyler Andrew, Reynolds, Joshua James
• Granted Patent: US 8,312,491 B2
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06F 16/70 of video data
• CPC Class Codes: G06F 16/75 Clustering; Classification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2340/0464 Positioning
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 2340/12 Overlay of images, i.e. displayed pixel being the result of switching between the corresponding input pixels
• CPC Class Codes: G09G 5/00 Control arrangements or circuits for visual indicators common to cathode-ray tube indicators and other visual indicators image data processing or generation, in general G06T
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 21/23412 for generating or manipulating the scene composition of objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/234318 by decomposing into objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 21/8583 : by creating hot-spots
• CPC Class Codes: H04N 9/8205 : involving the multiplexing of an additional signal and the colour video signal

Abstract

A system for product advertising through a telecommunication network is disclosed. The system comprises an advertising engine and an information depot. The advertising engine comprises an information-extraction tool for acquiring product information, an authoring tool for tracking product images appearing in a display of a video recording, and an augmented-display tool for relating product images appearing in a display of a video recording to respective product information. The information depot comprises a global product directory and overlay directories for a set of video recordings. A number of authoring computers connect to the advertising engine of the present invention as well as streaming video sources and advertising databases to generate content of the information depot. The advertising engine distributes the augmented-display tool to viewers'"'"' computers which accesses the video-content directory and the product directory to acquire respective overlay directories and associated product data.

Claims

1. A system for product advertising comprising:

a computer readable medium, having computer readable instructions stored thereon, when executed by a processor, to form the following;

an advertising engine comprising;

an information-extraction tool for acquiring collective product information, pertinent to a set of products, from product data bases through a network;

an authoring tool for tracking product images appearing in a first display of a specific video recording received from a video source, associating product identifiers to said product images, and producing an overlay directory relating each of selected product images to respective information within said collective product information; and

an augmented-display tool for tracking said product images appearing in a second display of said specific video recording and displaying selected product information corresponding to a subset of said product images selected by a viewer of said second display;

and

an information depot comprising;

a global product directory storing said collective product information;

a video-source directory providing network addresses of video sources providing video recordings; and

a video-content directory storing overlay directories of a plurality of video recordings produced by said authoring tool.

2. The system of claim 1 further comprising a plurality of authoring computers connecting, through said network, to said advertising engine and said information depot, wherein an authoring computer comprises means for performing the following:

receiving a copy of said authoring tool;

accessing said video source directory to obtain network addresses of selected video sources;

receiving selected video recordings from said selected video sources;

tracking, using said authoring tool, specific product images appearing in a display of a particular video recording from among said selected video recordings to produce a tracking record, said specific product images selected by a user of said authoring computer;

accessing said global product directory to obtain particular product information relevant to said specific product images;

producing a particular overlay directory for said particular video recording combining said tracking record and said particular product information; and

sending said particular overlay directory to said information depot.

3. The system of claim 1, wherein said advertising engine comprises means for distributing said augmented-display tool to a plurality of viewing computers, and each viewing computer has means for accessing said video-content directory to acquire an overlay directory associated with a respective video recording.

4. A system for collecting and distributing product information through a network, the system comprising:

an overlay server computer comprising;

an information extraction tool for extracting product information, for a set of products, from a plurality of product servers and assembling said product information in a global product directory;

an authoring tool for creating individual overlay directories for a plurality of video recordings acquired from a plurality of video sources, and

assembling said individual overlay directories into a video-content directory; and

an augmented display tool for displaying information relevant to products, belonging to said set of products, appearing in displaying a selected video recording from among said plurality of video recordings;

and

a plurality of authoring computers each storing thereon a copy of said authoring tool;

wherein each of said individual overlay directories comprises a computer readable medium storing the following;

a time instant and spatial position of each appearance of a particular product in a display of a respective video recording; and

information relevant to said particular product.

5. The system claim 4, wherein at least one of said authoring computers is connected to said network.

6. The system of claim 4, wherein said global product directory further comprises:

a list of product identifiers of said set of products;

a product image for at least one product in said set of products;

a title and description for each product in said set of products; and

at least one network address of a product server providing information relevant to each product in said set of products.

7. The system of claim 4, further comprising a plurality of viewing computers, each viewing computer storing thereon a copy of said augmented display tool, which causes a viewing computer to:

send a request to said overlay server to acquire a specific video recording;

receive from said overlay server;

an augmented display tool;

a specific overlay directory, from among said individual overlay directories, corresponding to said specific video recording; and

a network address of a specific video source providing said specific video recording;

request and receive said specific video recording from said specific video source;

track images, in a display of said specific video recording, of specific products belonging to said set of products and selected by a user of said viewing computer; and

extract, from said global product directory, product information relevant to said specific products.

8. The system of claim 7, wherein said augmented display tool comprises means for causing said viewing computer to interrupt said display of said specific video recording in order to extract said product information.

9. The system of claim 7, wherein said augmented display tool comprises means for causing said viewing computer to extract said product information after completion, without interruption, of said display of said specific video recording.

10. The system claim 7, wherein said augmented display tool comprises means for causing said viewing computer to send identifiers of said specific products to said overlay server for statistical analysis of product demand.

11. The system of claim 4, comprising a means for defining said spatial position of each appearance of said particular object by a rectangle surrounding an image of said particular object, said rectangle represented by two diagonal points.

12. The system of claim 4, comprising a means for defining said spatial position of each appearance of said particular object by a square of a predefined size overlapping an image of said particular object, said square represented by a single point and said predefined size.

13. The system of claim 4, wherein said information extraction tool comprises a means for annotating said product information according to input provided by a user of an authoring computer.

14. The system of claim 4, wherein said authoring tool comprises means for causing an authoring computer to insert a static image of said particular product in said display of a respective video recording to facilitate associating a moving image of said particular product with a respective product identifier.

15. A method for product advertising through a network, the method comprising steps of:

creating a list of product identifiers of a set of products;

creating a list of video-recording identifiers of a set of video recordings;

acquiring network addresses of product servers, each product server providing information relevant to at least one of said set of products;

acquiring collective product information relevant to said set of products from said product servers through said network;

sending said collective product information through said network to an overlay server;

acquiring network address of video sources collectively providing said set of video recordings;

requesting and individually receiving said set of video recordings; and

for each video recording;

producing a display on a computer screen;

pointing to images in said display corresponding to said set of products;

formulating a tracking record comprising a product identifier, a pointing time, and spatial coordinates for each image; and

sending said tracking record to said overlay server through said network.

16. The method of claim 15 further comprising creating a global product directory, accessed by said overlay server, for storing:

said list of product identifiers;

said network addresses of product servers; and

said collective product information.

17. The method of claim 16 further comprising:

extracting, from said global product directory, product-specific information relevant to said product identifier for said each image; and

creating a video-content directory comprising a plurality of overlay directories for said set of video recordings, where an overlay directory for said each video recording comprises;

said tracking record; and

said product-specific information.

18. The method of claim 17 further comprising:

sending a request from a viewing computer to said overlay server to acquire a specific video recording;

receiving from said overlay server;

an augmented display tool;

a specific overlay directory, from among said plurality of overlay directories, corresponding to said specific video recording; and

a network address of a specific video source providing said specific video recording;

requesting and receiving said specific video recording from said specific video source;

and

actuating said augmented display tool to;

track images, in a display of said specific video recording, of selected products belonging to said set of products; and

extract, from said collective product information, product information relevant to said selected products.

19. The method of claim 15 further comprising a step of receiving from said overlay server an information-extraction tool for acquiring said collective product information from said product servers.

20. The method of claim 15 further comprising a step of receiving from said overlay server an authoring tool for formulating said tracking record.