METHOD FOR PROVIDING MOBILE COMMERCE AND REVENUE OPTIMIZATION
First Claim
Patent Images
1. A method of providing mobile commerce comprising:
- storing content in a repository of a mobile communications device;
displaying the content on a display screen of the mobile communications device in response to a first action unrelated to requesting the content to be displayed between initiating the first action and completing the first action;
storing updated content in the repository of the mobile communications device;
displaying the updated content on the display screen of the mobile communications device in response to a second action which is independent of making a request to display the updated content between initiating the second action and completing the second action;
transmitting or receiving data in response to the user interacting with the content or the updated content that is displayed on the display screen; and
transmitting data about the mobile communications device related to usage or user responses.
3 Assignments
0 Petitions
Accused Products
Abstract
The invention is a system and method that targets communications devices with content from service providers, third party content providers, sponsors, promotional partners and advertisers. The invention matches the content with communications device users using customer profiles or device usage profiles and transmits the content to communications devices over a wireless network, via the internet, or other means. The communications devices store the content in an internal repository. The content is later displayed as a result of triggers by designated users'"'"' actions.
132 Citations
27 Claims
-
1. A method of providing mobile commerce comprising:
-
storing content in a repository of a mobile communications device; displaying the content on a display screen of the mobile communications device in response to a first action unrelated to requesting the content to be displayed between initiating the first action and completing the first action; storing updated content in the repository of the mobile communications device; displaying the updated content on the display screen of the mobile communications device in response to a second action which is independent of making a request to display the updated content between initiating the second action and completing the second action; transmitting or receiving data in response to the user interacting with the content or the updated content that is displayed on the display screen; and transmitting data about the mobile communications device related to usage or user responses.
-
-
2. A method of providing mobile commerce comprising:
-
receiving device data about a user'"'"'s actions on a communications device; receiving provider data from a wireless service provider about the communications device; creating a user profile using the device data and the provider data; identifying a plurality of communications devices to target based on the user profile; transmitting targeted content to the plurality of communications devices; and displaying the targeted content in response to a user-actuated function on the communications device.
-
-
3. A method of providing mobile commerce comprising:
-
receiving device data about a user'"'"'s actions on a communications device; creating a user profile using the device data; identifying a plurality of communications devices to target based on the user profile; transmitting targeted content to the plurality of communications devices; and displaying the targeted content in response to a user-actuated function on the communications device.
-
-
4. A method for revenue optimization comprising:
-
receiving content from a content provider; searching a database for a communications device; sending the content to the communications device; storing the content in a repository in the communications device; and displaying the content on the communications device in response to an action by a user. - View Dependent Claims (5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
-
Specification