SYSTEMS AND METHODS OF RANKING ATTENTION
First Claim
1. A method of presenting results of a web page query comprising:
- generating a results set of web pages matching the web page query, each web page associated with a web rank;
for each web page referring to one of a plurality of predefined entities in the content of the web page, retrieving an entity rank for the web page, the retrieved entity rank being an entity rank associated with the one predefined entity referred to in the content of the web page; and
displaying the results set of web pages based on the web rank and entity rank for each web page.
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Abstract
The disclosure describes systems and methods of ranking user interest in physical entities based on the attention given to those entities as determined by an analysis of communications from devices over multiple communication channels. The attention ranking systems allow any “Who, What, When, Where” entity to be defined and ranked based, at least in part, on information obtained from communications between users and user proxy devices. An entity rank is generated for entity known to the system in which the entity rank is derived from the information in communications that are indicative of user actions related to the entity. The entity ranks are then used to modify the display of information or data associated with the entities. The system may also generate a personal rank for each entity based on the relation of the entity to a specified user.
84 Citations
25 Claims
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1. A method of presenting results of a web page query comprising:
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generating a results set of web pages matching the web page query, each web page associated with a web rank; for each web page referring to one of a plurality of predefined entities in the content of the web page, retrieving an entity rank for the web page, the retrieved entity rank being an entity rank associated with the one predefined entity referred to in the content of the web page; and displaying the results set of web pages based on the web rank and entity rank for each web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-readable medium encoding computer-readable instructions for a method of ranking physical entities tangibly stored thereon, the method comprising:
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defining a plurality of physical entities; analyzing communications from entity proxies for references to one or more of the defined plurality of physical entities; generating a relative entity rank for each physical entity based on the references contained in the communications from the entity proxies; and presenting information to a first user about one or more of the plurality of physical entities based on the relative entity rank of the one or more physical entities. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A computing system comprising:
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a web rank module that collects web data produced by user interactions with web pages; a world rank module that generates an entity rank for each of a set of predefined real-world entities (RWEs); and an attention rank module that generates an attention rank for at least one web page based on the web rank of the web page and entity rank of at least one RWE associated with the web page. - View Dependent Claims (21, 22, 23, 24, 25)
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Specification